Building a $100M+ supplement brand through scalable growth and process engineering (Rob Walker, CGO @UMZU)

Building a $100M+ supplement brand through scalable growth and process engineering (Rob Walker, CGO @UMZU)

In this episode Rob Walker, Chief Growth Officer @ UMZU joins unPACKed to discuss: -The origins of UMZU -The early internet businesses he built -How a systems engineering background was perfect for eCom -His scientific process for scaling performance & creative -The making of their legendary ZuPoo ad campaign -What drove UMZU to adopt a Pack frontend -The importance of data infrastructure -His audition video for Love Island -and much more https://www.umzu.com/ [https://www.umzu.com/]

From working with the Mets, Yankees, Bruins, & Patriots → scaling and leading CX at $10-50M DTC orgs (Ben Segal - Thesis)

Loved chatting with Ben Segal [https://www.linkedin.com/in/benjaminwsegal777/], VP CX at Thesis on unPACKed In this episode we cover: -Starting in sports entertainment and making the move to DTC -What he’s up to Thesis and nootropics going more mainstream -How becoming comfortable w/ change accelerated his career -The power of network and how things can come full circle -How he approaches CX leadership and scaling a new team -The impact of AI and ways to stay efficient in a new DTC world -His roles at SideBar and Back To The Customers Awards -And much more Great conversation and even better guy. Give it a listen and let me know what you think. https://takethesis.com/ [https://takethesis.com/] https://www.sidebar.com/ [https://www.sidebar.com/] https://www.backtothecustomerawards.com/ [https://www.backtothecustomerawards.com/]

From 6 kms underground to running digital & tech teams at Vuori, Tecovas, & ALOHA (Tim Incoll)

Tim is a legend. He left the mining industry in Australia and moved to America with no plan beyond getting out of the industry he hated. In our conversation we discuss * His story of how he left the mining industry and ended up in eCom * We touch on the fires and devastation in Maui, and what ALOHA is doing to support the rebuilding there * Shiny object syndrome in the eCom world * His mindset as an engineer and what draws him to MACH principles * An exciting new initiative they're pushing live on their storefront * The big move coming up for him and his family and much more. Give it all listen and enjoy! https://aloha-collection.com/ [https://aloha-collection.com/]

11 years in growth marketing, 1% for the planet, and learning from Yeti presents w/ Ashlee Anderson, Director of Ecom @ Rumpl

Loved chatting with Ashlee Anderson, Director of eCom and Digital Marketing at Rumpl on the latest episode of unPACKed. We discuss: The Rumpl origin story How she got started in eCom Different skill sets required at different growth stages How to build an all-star eCom team and what skills to look for Rumpl’s recent initiative with 1% for the planet and First Descents Her favorite brands and favorite recent campaigns And much more Learn more: https://www.rumpl.com/ https://firstdescents.org/ https://www.onepercentfortheplanet.org/ https://www.creativeladder.org/

Scaling one of largest private brands on Amazon & how to differentiate in a competitive market w/ Matt Lebo VP of Marketing at Promix

We caught up with Matt Lebo, VP of Marketing at Promix to discuss: -Differentiating in a competitive market -His strategies for career growth and skill stacking -Scaling one of the largest private label supplement brands on Amazon -Influencer deals and what happened when he worked with the Kardashians -His favorite brand marketing and early 2010s twitter handles -His love for soccer, Croatian sports, and much more More about Promix: https://promixnutrition.com/ [ https://promixnutrition.com/] Matt's links (give em a follow): https://croatiansports.com/ [https://croatiansports.com/] https://twitter.com/croatiansoccer [https://twitter.com/croatiansoccer] https://www.instagram.com/croatiansports_com/ [https://www.instagram.com/croatiansports_com/]