Uphorial Podcast: Global Afro Culture And Spotlights
Audu Maikori, co-founder of the influential Nigerian record label Chocolate City, discussing the evolution and structural challenges of the Afrobeats industry. Maikori explores how the genre transitioned from a local "hustle" to a global phenomenon, emphasizing the urgent need for African-owned infrastructure to prevent international platforms from monopolizing the value created by local artists. He highlights how his legal background provided a foundation for professionalizing the business, ensuring that contracts and intellectual property protections meet global standards. Beyond music, the dialogue covers the critical importance of data collection, distribution networks, and mentorship in scaling African creative enterprises.
19 episodios
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