Verdict Academy
The traditional way to study juror behavior is with a focus group of 10 or 12 mock jurors. Multiply that by 25 or 30, and you have big data: a technique that studies how 300 or 400 people would evaluate a case. The idea is that a large sample can reveal what’s likely to occur in a case and why. John Campbell [https://www.campbelllawllc.com/the-team/], a pioneer in the field of big data who co-authored the groundbreaking book “JuryBall [https://www.juryball.com/],” visits host Kevin Morrison [https://altairlaw.com/j-kevin-morrison] to unpack his insights from studying more than 1,300 civil cases. Tune in to hear what big data says about three key factors at trial: credibility, personality, and stereotypes. Learn More and Connect ☑️ John Campbell [https://www.campbelllawllc.com/the-team/] | LinkedIn [https://www.linkedin.com/in/john-bigdata-campbell/] ☑️ Campbell Law [https://www.campbelllawllc.com/] on Facebook [https://www.facebook.com/people/Campbell-Law-LLC/100070332759857/] ☑️ Kevin Morrison [https://altairlaw.com/j-kevin-morrison] | LinkedIn [https://www.linkedin.com/in/kevin-morrison-30079a8] ☑️ Altair Law [https://altairlaw.com/] ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/verdict-academy/id1844658378] | Spotify [https://open.spotify.com/show/6aZ4ZnzawYoYuo2hoVP9ab] | YouTube [https://www.youtube.com/@VerdictAcademyPodcast] Produced and Powered by LawPods [https://lawpods.com/]
11 episodios
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