Wes Kain: There’s the Right Way, Wrong Way… and the Way That Gets Attention

An Open Mastermind with April

No script. No fluff. Just real conversations around what’s actually happening right now—and what deck builders need to be paying attention to.If you're serious about growing your business, this is one you won’t want to miss. What to expect: * Topics that deck builders should be paying attention to right now * Insights and conversations you won’t hear anywhere else * Real talk around what’s working (and what’s not) Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Session https://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbook https://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermind https://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers LinkedIn https://www.linkedin.com/company/deckbuildermarketers/ Instagram https://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

What Deck Builders Need to Know About Paid Ads, AI & Automation

Paid ads aren’t what they used to be—and if you’re running Google Ads the same way you did even a year ago, you’re already falling behind. In this episode, April sits down with Vinita Swami, PPC Specialist at Deck Builder Marketers, to break down what’s actually changing in paid ads right now. From AI-driven campaigns to automation inside Google Ads, they unpack what’s working, what’s not, and where deck builders are wasting money without even realizing it. This is not about turning ads on and hoping for leads. It’s about understanding how paid ads fit into a bigger system—and why patience, strategy, and the right expectations matter more than ever. In this episode, we cover: * How AI and automation are changing how Google Ads actually generate opportunities * Why most deck builders don’t see results right away * What separates campaigns that drive real projects from ones that waste budget --------------------------------------- Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Session https://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbook https://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermind https://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers LinkedIn https://www.linkedin.com/company/deckbuildermarketers/ Instagramhttps://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/ @deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

Wes Kain: There’s the Right Way, Wrong Way… and the Way That Gets Attention

Most builders focus on doing great work—but in today’s market, that’s only part of the equation. In this episode, Wes Kain shares how he’s built a career that goes beyond the job site, combining construction experience with branding, visibility, and opportunity. From TV to racing to industry partnerships, his perspective challenges how most builders think about growth. In this workshop, we’ll break down: * Why great work alone isn’t enough—and what actually drives attention and opportunity * How builders can start building a name, not just completing projects * The role of discipline, consistency, and visibility in long-term growth Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Session https://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbook https://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermind https://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers LinkedIn https://www.linkedin.com/company/deckbuildermarketers/ Instagramhttps://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/ @deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

Why proof, not leads, is what's holding you back.

Most deck builders do not have a lead problem. They have a system problem; and proof is one of the biggest pieces they are missing.In this solo episode, April breaks down why your best work is not selling your next project, what serious homeowners are checking before they ever call, and how Builder Story Day fixes the proof gap in one focused day.What you will walk away with:Why "more leads" is rarely the real problemThe trust signals serious homeowners check before they callHow one day of professional content becomes sales proof across your website, ads, social, and sales processHosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/------------------------------Take the Next Step:-------------------------------Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/-------------------------------Follow Deck Builder Marketers:-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers-------------------------------Who This Channel Is For:-------------------------------+ Deck Builders+ Outdoor living contractors+ Construction business owners+ Builders looking to grow+ Contractors who want consistent, high-quality leads & better projects

Why the Best Builders Think Like Engineers

In this episode, Phil Parsons from KP Homescapes shares the shift from high-output construction to a more structured, engineering-driven way of building—where planning, performance, and systems drive every project.  What we'll cover: * What actually breaks when you scale without systems in place * Why narrowing your focus leads to better execution and stronger projects * How thinking like an engineer changes the way you plan and build Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers Linked Inhttps://www.linkedin.com/company/deckbuildermarketers/ Instagram https://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects