We Thought It Would Be Easy
Ed Fries joins hosts Jordan Weisman and Jonathan Grant to show how a teenage arcade hacker became the exec who helped turn Microsoft into a gaming powerhouse. Curiosity first, constraints as fuel, and a ruthless respect for shipping, that hacker ethos still drives how he works & builds things today. Check out Ed's venture fund 1Up Ventures - where he's building a community of the most talented, experienced, and creative independent game developers in the world. https://1upfund.com/ Don't forget to check out the IDGA, he world’s largest nonprofit membership organization supporting the people who make games. https://igda.org/ Quick reference mentioned by Ed: • Amir Satvat’s “Dear parent” letter: A frank, supportive overview for families weighing game careers, with realistic odds and next steps. https://www.linkedin.com/posts/amirsatvat_dear-parent-of-a-college-high-school-or-activity-7316429901132165125-vFYb/ • Amir Satvat’s “Harsh truth about game degrees”: Data on employability by role, what to study, and practical alternatives. https://www.linkedin.com/posts/amirsatvat_the-harsh-truth-about-game-degrees-too-many-activity-7324100230067453952-YaW2/ 00:00 Jordan Weisman and Jonathan Grant welcome Ed Fries 07:13 Early Hacker Days 17:37 Excel's "Sindogs" Bug 25:07 Joining Microsoft's Games Group 29:00 Navigating Corporate Politics 36:28 Xbox Origins & Brand Battles 46:39 Building Game Portfolios 59:52 Post-Microsoft & Family Focus 01:05:48 Passion vs. Profit in Gaming 01:15:22 1Up Ventures & New Bets 01:21:23 Advice for Young Creators 01:27:52 Regrets & The Fickle Nature of Pitches 01:34:57 Closing & What's Next Follow us on Instagram: https://www.instagram.com/wethoughtpod Follow us on X: https://www.x.com/wethoughtpod Follow us on LinkedIn: https://www.linkedin.com/company/we-thought-it-would-be-easy
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