EP 27: The Evolution of Health Coaching: Finding Your Place in a Growing Industry with Dr. Jessica Matthews

EP 28: How Functional Medicine Health Coaching can help you transform your health with Virginia Rodriguez Perlado

If you’ve ever felt like you’re doing “all the right things” for your health… but still not feeling like yourself. Then this episode might change the way you look at everything. In today’s conversation, I’m joined by Virginia Rodriguez Perlado, a functional medicine health coach, entrepreneur, and author of The Best of You. We dive into what it really means to heal from the root, not just manage symptoms, and how your lifestyle, mindset, and even spirituality can play a role in your health journey. And yes… we’re also talking about her brand new book (you’re going to want to grab a copy 👇). In This Episode, We Talk About: * What functional medicine health coaching actually is (in plain English) * The difference between treating symptoms vs. addressing root causes * Why many health issues are connected to: * Gut health * Inflammation * Stress * Nutrient deficiencies * How your mindset and thoughts can directly impact your physical health * The surprising connection between food sensitivities and brain fog/mood * Why sleep is the most powerful (and underrated) performance tool * The role of spirituality and purpose in long-term health How working with a coach creates accountability, clarity, and real change Get Virginia’s Book The Best of You: Functional Medicine Health Coaching to Transform Your Life [https://www.amazon.com/Best-You-functional-medicine-transform/dp/B0GYJQ2HS6/ref=mp_s_a_1_1?crid=OBS2VREFHWTZ&dib=eyJ2IjoiMSJ9.x0E_tydXsh_ws9ABexI1VFn2itvNZ6TBu6jDAiAuIsCGyItUNnrcVE-u-uDZHxzeIWRRiru5i9Rw830-jHXwPmX9VjmYCCNCKpw5T72zdi6eLpthKpvq5nMiRnHqE0gi01UjugHMGzz5HnBalglBmVQKqnodh5tT1uhJ96bDUK2f1q1utiv6oz0v88XvBwXV0ErbXxhhIu7NqWqc8vm6IQ.oNjuzMyJa4xXSdsal7-HzLjG2wlCIwglmZngsFd5SZg&dib_tag=se&keywords=the+best+of+you+by+virginia+rodriguez&qid=1777222540&sbo=RZvfv%2F%2FHxDF%2BO5021pAnSA%3D%3D&sprefix=the+best+of+you+by+virginia+rodriguez%2Caps%2C213&sr=8-1&dplnkId=7dcb255f-0d11-4c6d-8a99-706035393f33&nodl=1] This book blends: * Science + clinical insights * Real client stories * Personal experiences * Faith and spirituality …into a practical, hopeful guide for anyone ready to take ownership of their health. About Virginia Virginia Rodriguez Perlado is a functional medicine health coach, entrepreneur, and wellness advocate who blends clinical knowledge, business experience, and deep compassion to help clients optimize their health. Her work focuses on identifying root causes, restoring balance, and guiding individuals toward long-term well-being through personalized, holistic care.Connect with Virginia Website: www.colorahealthcoaching.com [http://www.colorahealthcoaching.com] | Email: virginia@colorahealthcoaching.com [virginia@colorahealthcoaching.com] 📍 Want to meet her in person? Virginia is hosting book events in: * New York City (June 17) * Houston (September 1–2) * Madrid (October 22) Reach out to her directly for details and invitations!

EP 27: The Evolution of Health Coaching: Finding Your Place in a Growing Industry with Dr. Jessica Matthews

If you’ve ever wondered… “Where is the health coaching industry actually going?” Or felt a little unsure about your place in it, this episode is going to feel like a deep exhale. In today’s conversation, I’m joined by Dr. Jessica Matthews, a tenured professor, industry leader, and one of the early pioneers in board-certified health and wellness coaching. We’re pulling back the curtain on what’s really happening in the industry right now - from the growth and momentum to the challenges no one is talking about. And more importantly… what this means for you as a coach. In this episode, we talk about: * The real state of the health coaching industry (hint: it’s not just one thing—it’s everything at once) * Why health coaching is still in an early but rapidly growing stage * The biggest misunderstandings about the industry (and how to think about them differently) * Where opportunities are emerging: * Clinical settings * Corporate wellness * Higher education * Digital health + AI * What’s really happening with insurance reimbursement (and why waiting for it might not be the move) * The power of innovation and creativity in building sustainable coaching careers * The one mindset shift most coaches need right now: confidence * What the next 5 years of health coaching could look like Why community and collaboration are essential for shaping the future of this field! Learn More: * Learn more about Dr. Jessica Matthews and her work in health coaching, academia, and clinical integration [https://www.linkedin.com/in/drjessmatthews ] * Health & Wellbeing Coaching Conference (San Diego + virtual options) [www.thehealthandwellbeingcoachingconference.com]

EP 26: From Treatment Room to Thought Leader: Rethinking What’s Possible Online with Hailey Krajewski

So many natural health and wellness practitioners are absolute wizards in the treatment room… but feel stuck when it comes to growing outside of it. In this episode, I’m joined by Hailey Krajewski, a marketing and growth strategist for chiropractors, acupuncturists, and integrative providers who don’t have a big marketing team behind them. We talk about what happens when your clinic is full but your revenue is capped, what “thought leadership” actually looks like for practitioners (and what it doesn’t), and how to simplify your messaging so the right people instantly understand what you do and why it matters. Hailey also shares practical systems that make growth sustainable, especially for busy moms and business owners. If you’ve been feeling the pull to expand online but don’t want more hustle, more hours, or more chaos… this one is for you. What You’ll Learn in This Episode: * The moment practitioners realize they’ve hit the ceiling of 1:1 care * What “thought leader” really means in the wellness space (and what it doesn’t) * Why clear messaging is the bridge between expertise and impact * The most common reasons practitioners get stuck when talking about what they do online * How to build visibility in a way that feels safe, simple, and sustainable * Smart systems that protect your time (including onboarding + calendar boundaries) * A gentle starting point for content: stories that build trust without oversharing * How to build authority without posting every day Learn more: Practicioners Rise [https://www.practitionersrise.com/ ] Freebie Calendar [https://www.practitionersrise.com/planner]

EP 25: How to Coach Clients Who “Can’t Stay Consistent” with Dr. Kasey Jo

If you’ve ever had a client say, “I know what I need to do… I just can’t seem to get myself to do it,” this episode is going to hit home. Today, I’m joined by Dr. Kasey Jo, a leading expert in mindset, behavior change, and the psychology behind why people do (or don’t do) what they say they want. We go deep into why clients struggle with consistency—and how to coach them through it in a way that creates real, lasting change. Whether you’re a new coach building your confidence or an experienced coach wanting to deepen your client results, this conversation will change the way you coach forever. Meet Dr. Kasey Jo Kasey holds a Ph.D. in Psychology and is a certified health and fitness coach. Her expertise is in mindset and health behavior change, and she’s transformed hundreds of lives (and minds) through her coaching career. She has been published in multiple peer-reviewed scientific journals for her research on the relationship between mindset and our health and fitness behaviors. After building a wildly successful online coaching business, she created the Health Mindset Coaching Certification—an accredited program that teaches coaches how to use evidence-based mindset strategies to help clients break patterns, stay consistent, and make changes that actually stick. Learn more at: https://www.healthmindsetcert.com [https://www.healthmindsetcert.com] Follow her on Instagram: @coachkaseyjo If this episode resonated… Share it with another coach who needs to hear it. And as always—stay grounded, stay open, and stay soul-led. xoxo, Jaime

EP 24: Coaching Tech That Actually Helps: Security, Ease, and Human-First AI with Dr. Diego Salinas

What if building your coaching business didn’t mean juggling six different tools—or losing sleep over HIPAA compliance? In this episode, host Jaime Foster sits down with Dr. Diego Salinas, MD, NBC-HWC, co-founder of Vibly, to explore how technology can simplify your coaching practice instead of overwhelming it. A former pediatrician turned bilingual board-certified health coach, Diego shares the story behind creating Vibly—the all-in-one, coach-designed platform built to make running your practice easier, more secure, and more human. From his first “aha” moment in a Duke Health Coaching classroom to the serendipitous phone call that launched a tech startup, Diego walks us through his mission to make coaching more accessible, connected, and impactful. Whether you’re a brand-new coach setting up your first system or a seasoned practitioner ready to streamline, this conversation will help you see what’s possible when tech is built by coaches, for coaches. In this episode: * The “hour-one” epiphany that led Dr. Diego from medicine to coaching * Why coaching platforms need to be designed by providers, not just tech teams * How Vibly helps coaches set up a professional web presence—fast * The truth about digital security (and why it matters even if you’re not a “health” coach) * Why clients shouldn’t have to make an account just to book with you * How AI can amplify human connection instead of replacing it * Building a true coaching community for referrals, collaboration, and growth About our guest: Dr. Diego Salinas, MD, NBC-HWC is a bilingual board-certified health and wellness coach and pediatrician. He serves as a Certified Training Assistant for the Duke Health & Well-Being Coach Training Program and is a subject-matter expert on the 2024 NBHWC Competency Update Committee. As co-founder of Vibly, Diego’s mission is to make secure, affordable, and accessible tools that empower coaches to focus on what really matters—coaching humans. * vibly.io — Use code WBC20 for 20 % off your first 3 months or annual plan. * Connect with Diego on LinkedIn [https://www.linkedin.com/in/diegosalinasmd/] * Email Diego at diego@vibly.io Subscribe so you never miss a new episode of The Wellness Business Coach—and share this one with a coach friend who could use an easier way to run their practice.