Ep. 11 | Billboard Advertising

Ep. 11 | Billboard Advertising

We know—this one often flies under the radar. But billboard advertising is worth talking about, especially if you have the extra budget to spare. Join us as we chat about what makes billboards effective. Although they don't have all the glitz and glamour of highly targeted social ads or the crazy analytics of PPC ads, billboards are great to use for brand awareness and local marketing campaigns. They're especially great if you have a hard time marketing your product because it gets flagged (hi to the edgy brands and cannabis brands). Whether you're selling cannabis or law services, there's a reason many successful companies add billboard advertising to their marketing efforts. Find out why in this episode. We're a digital marketing agency, but we still have a love for traditional ads. If you're looking for billboard mock-ups, contact the pros at youtechagency.com.

Ep. 10 | Brand Familiarity ft. Jeremy Palomo

No matter your brand, you want to make sure that people recognize and resonate with it. But how? We'll let Jeremy answer that. In this episode, we chat with special guest Jeremy Palomo, a graphic design and branding whiz. Jeremy walks us through what brand familiarity really means and how to achieve it through visual identity, verbiage, and consistency. We get into the nitty gritty: logo shapes, personality on social media, and copy choice. But it all ties full circle to the most important thing to consider: how is your brand presented? Branding and design go hand in hand. Luckily, we do both. Check us out at youtechagency.com.

Ep. 9 | Branding Fails & Wins of 2022

In honor of 2022 wrapping up, we're discussing two of the biggest branding fails and two of the biggest branding wins. Join Hannah and Paula as they talk about greenwashing, Duolingo's meteor-like rise to Tik Tok fame, and more. Want to be sure your 2023 is full of branding wins? Talk to an agency with years of proven results under their belt. Visit youtechagency.com [https://www.youtechagency.com/].

Ep. 8 | The Power of Why ft. Mike Norris

This one's a special one. Youtech's very own CMO, Michael Norris, makes a guest appearance to talk about some branding basics. The main theme is "why." And, yes, we're being completely serious. When building your brand, you have to start with the "why." Lasting, good companies always have a very clear "why." Starbucks' "why" is they wanted to create an "in-between place" between work and home. Apple's why is to challenge the status quo and be innovative. So...how do you begin to determine your "why" when branding your company? Join Michael and the WWTB gals to find out. Check out our agency at youtechagency.com.

Ep. 7 | Amazon A+ Content

Welcome to your intro class to Amazon content. Today's lesson includes product listings, ads, and a heavy dose of Amazon A+ Content. The takeaway? Staying consistently branded across all platforms is possible—yes, even on Amazon. Think of it like this: if Amazon content is that midterm you're dreading, then this episode is your trusty study guide...or should we say cheat code? Want to talk to the Amazon content pros? Check out our agency here [https://www.youtechagency.com/].