In Conversation With Chris Parsons: Founder of Retail Rewired: Part Two

In Conversation With Chris Parsons: Founder of Retail Rewired: Part Two

In Part 2 of our conversation with Chris Parsons, author of Retail Rewired, we go further into the structural issues limiting omnichannel success. Parsons explains how treating online, email, and in-store channels as competing entities—with their own KPIs and P&Ls—creates false failures. “We think it’s not working,” he says, “but the customer is just behaving like a human.” Today’s shoppers weave seamlessly between screens, inboxes, and physical spaces. Instead of chasing them down separate paths, Parsons says brands need to harmonize their ecosystems.

In Conversation with Chris Parsons, Founder of Retail Rewired: Part One

In Part 1 of our What’s in Store podcast, HHIQ editor Rebecca Dumais speaks with Hale’s VP of marketing, Chris Parsons, about what’s really broken in today’s hybrid retail experience. Parsons explains how online-first retailers often crave a physical presence, while legacy retailers still struggle to unify digital and in-store channels. The problem? Internal metrics and siloed thinking. Instead of designing for how customers actually shop, retailers push them into predefined funnels, missing out on flexibility, loyalty, and growth. Parsons also ties in many insights from his book Retail Rewired.

In Conversation with Nicole Gallucci, Founder, In Good Company (Part 2)

In this podcast episode, leadership coach and brand strategist Nicole Gallucci discusses the importance of self-awareness in leadership. She also shares insights from her Life Blueprint framework, emphasizing authentic connection, personal reflection, and understanding one’s strengths to create motivated teams and meaningful impact - both professionally and personally.

In Conversation with Nicole Gallucci, Founder, In Good Company (Part 1)

In this podcast episode, leadership coach and brand strategist Nicole Gallucci discusses the importance of self-awareness in leadership. She also shares insights from her Life Blueprint framework, emphasizing authentic connection, personal reflection, and understanding one’s strengths to create motivated teams and meaningful impact - both professionally and personally.

In Conversation with Jason Tasse, President & Chief Operating Officer at Lee Valley Tools

Jason Tasse, president and COO of Lee Valley Tools talks about the opening of their new Pickering store, the value of physical retail and the integrated brand experience of online and in-store shopping.