Positioning & Storytelling

Bull Marketing

This one’s all signal. In this episode of WTH, the Hype exec team gets together to break down five key crypto marketing trends shaping the 2024 bull run. From what’s changed since the last cycle to what projects should be doing during a bull run. No recycled takes, just sharp insights from the frontlines. Learn more about the speakers: * Jake Stott [https://x.com/Jake_Stott]: Founder & Chairman of Hype [https://www.hy.pe/] * Danny Gazit [https://x.com/0xDannyHype]: CEO at Hype [https://www.hy.pe/] * Rabin Nuchtabek [https://x.com/antefex_moon]: VP of Growth at Hype [https://www.hy.pe/]

State of Digital Communities

Who shapes the internet? (hint: it’s not your head of growth) This episode of WTH gets into the beautifully unhinged world of chronically online culture: how it forms, why it spreads, and what it means for product, marketing, and community design.  Hype’s host and Grand Connector, Rachael Sacks, hosts a stellar trio of internet-savvy thinkers: Cait Cavell, Riley Beans, and Jess. Together, they dig into how the most online among us have become the new tastemakers, and what brands can learn from the chaos. Learn more about the speakers: * Rachael Sacks [https://x.com/RAnSacks]: Grand Connector at Hype [https://www.hy.pe/] * Cait Cavell [https://x.com/Cait_Cavell]: Memelord at Boys Club [https://boysclub.vip/] * Riley Beans [https://x.com/rileybeans_]: writer/researcher/editor at kimiyamag.substack.com [https://kimiyamag.substack.com/] * Jess [https://x.com/thattallguy]: Founder at Seed Club [https://seedclub.com/]

Cutting Through Events

Everyone’s throwing events, but who’s actually doing it right? In this final episode of the WTH season, we turn the spotlight on IRL. Ipshita Kumar and Rachael Sacks host a roundtable of event legends to talk about what makes a side crypto event memorable. From strategy to vibes to first-hand experiences, it’s a behind-the-scenes look at how the best in the game think about event production. Learn more about the speakers: * Ipshita Kumar [https://x.com/cryptokwueene]: VP of Brand Innovation at Hype [https://www.hy.pe/] * Rachael Sacks [https://x.com/RAnSacks]: Grand Connector at Hype [https://www.hy.pe/] * Nick [https://x.com/0xnock?s=21&t=Sqewp9sBXy6033nY224QPg]: Events Lead at Story [https://linktr.ee/storyprotocol] * Louie [https://x.com/lou3ee]: Telling Stories at 3E Labs [https://h7rnj18hn4q.typeform.com/3elabs?typeform-source=t.co], prev Events at Lukso [https://lukso.network/] * Miranda Martell [https://x.com/mirandamartell]: Co-founder at Boys Club [https://t.co/JOcWYfXUai] * Erika Kang [https://x.com/ekang426]: Events & Founder at KryptoPlanet [https://x.com/ericaplanet] & BUIDL Asia [https://x.com/buidl_asia]

Positioning & Storytelling

In this episode, we slowed it down for a one-on-one fireside chat between our host and CMO, Emily Lai, and Ekram from Celestia.  What even is positioning in crypto, and why does it matter? Together, our speakers unpack how to craft narratives that actually work, why positioning isn’t just a branding buzzword, and how great marketing starts way before a campaign goes live. Learn more about the speakers: * Emily Lai [https://x.com/emilyxlai]: CMO at Hype [https://www.hy.pe/] * Ekrahm [https://x.com/ekrahm]: CMO at Celestia [https://celestia.org/build/]

Meme Marketing

Memes run the internet and in this episode, our host and Grand Connector at Hype, Rachael Sacks, explores how memes became one of the most powerful tools in the space and how brands are finally catching on. Joined by our CMO, Emily Lai, and a full house of meme connoisseurs – Jason Levin, Edmond, Cait Cavell, Alan Carroll, and Catty – the sessions unpacks the anatomy of a good meme, what separates a banger from a flop, and answer the key question: is being a memelord a skill or a birthright? Learn more about the speakers: * Rachael Sacks [https://x.com/RAnSacks]: Grand Connector at Hype [https://www.hy.pe/] * Emily Lai [https://x.com/emilyxlai]: CMO at Hype [https://www.hy.pe/] * Jason Levin [https://x.com/iamjasonlevin]: Founder of Memelord Technologies [https://memelord.tech/] * Edmond [https://x.com/nstlgiaxpress]: Luxury Memeologist, writer at worldofeso.substack.com [https://t.co/RNhb9Pv8kn] * Cait Cavell [https://x.com/Cait_Cavell]: Memelord at Boys Club [https://boysclub.vip/] * Alan Carroll [https://x.com/alancarroII]: Socials/BD for Ex Populus & Raijin [https://raijin.gg/] * Catty [https://x.com/cattybk]: Founding team at thirdweb [https://thirdweb.com/]