The Best Deli In Wilmington? Gnome Nom Nom
Nom Nom Nom’s Rob Stang on Gnomes, New York-Style Deli Life, and Building Community in Wilmington On the Whiskey and Wisdom podcast, Chris Kellum and Tyler Yaw welcome guest Rob Stang of Nom Nom Nom, tasting Penelope Havana whiskey and discussing drink preferences. Rob shares his background from upstate New York, years in retail management, and his shift to entrepreneurship with his wife, leading to three gnome-inspired Wilmington businesses: Nom Nom Nom deli in the Cotton Exchange, Gnome Garden ILM (gnomes, mushrooms, houseplants), and Cape Fear Gnomies Dispensary focused on education and quality. He explains the origin of the gnome/“nom nom” concept, the deli’s New York-style emphasis on fresh-sliced ingredients, Apple Annie’s bread, Jess Bagels from the Bronx, breakfast all day, and empanadas tied to his Puerto Rican heritage. They cover community support, seasonal traffic, new desserts, social handles, and Rob’s views on success and advice to his younger self.
00:00 Welcome And Guest Intro
00:44 Penelope Havana Tasting
02:40 Mixers And Whiskey Habits
03:25 Rob Origin Story Retail To Owner
04:38 Gnome Obsession Explained
08:48 Nom Nom Nom Brand Origin
10:01 Three Gnome Businesses Tour
11:21 Dispensary Education And Market
13:47 What Makes A Real Deli
18:32 Cotton Exchange Community Buzz
20:21 Growth Plans Empanadas Hours
21:55 All Day Breakfast NY Bagels
23:50 Bagels Bread Debates
24:24 Travel Food Mixups
25:19 Too Tired To Cook
25:56 Chicken Coop Chronicles
28:15 Egg Brand And Side Hustle
29:00 Finding Nom Nom Nom
29:50 Empanada Flavor Lab
30:34 Hotdog Cart Upgrade
32:38 Store Collabs And Merch
34:40 Dessert Drops And Specials
37:08 Schmear Vs Cream Cheese
39:12 Defining Success And Advice
42:16 Wrap Up And Where To Go