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WINE-SEARCHER PRO đˇ ⨠Get 10% off a12-month Wine-Searcher PRO subscription with the code âJaneWSâ at checkout. đ https://www.wine-searcher.com/get-pro?pro_lead=janeprobanner [https://www.wine-searcher.com/get-pro?pro_lead=janeprobanner]  How do you build a successful wine brandwithout owning a vineyard?  In this episode of The Wine Podcast,Suzanne Mustacich sits down with renowned wine thinker, author, consultant, and entrepreneur Robert Joseph to explore the realities of the modern wine businessâfrom sourcing grapes and blending strategies to branding, distribution, and global market shifts. Robert shares insider insights on how iconic wine brands are created, why owning land isnât always the smartestinvestment, and what todayâs entrepreneurs need to understand before entering the industry. From Georgiaâs ancient vineyards to California-style brand-building, this is a masterclass in wine, business, and innovation.  Photos related to Georgia and Kâavshiriwine courtesy of Luke Carver.   đˇThis episode is brought to you by iDealwine https://www.idealwine.com/en/buy-wine/sale-vente-primeur?order-by=vintage-desc&utm_source=jane+anson&utm_medium=podcast&utm_campaign=en+primeur [https://www.idealwine.com/en/buy-wine/sale-vente-primeur?order-by=vintage-desc&utm_source=jane+anson&utm_medium=podcast&utm_campaign=en+primeur]  iDealwine has kindly given a special discount, only available for Jane Anson Wine Voices listeners. Enjoy âŹ50 off your first En Primeur purchase with code JANEANSON. T&C apply*   âď¸CheckKâavshiri wine on Wine-Searcherhttps://www.wine-searcher.com/merchant/248836-k-avshiri [https://www.wine-searcher.com/merchant/248836-k-avshiri] âď¸Get the latestupdates at https://janeanson.com/ [https://janeanson.com/]   đˇ Subscribe to the channel ⨠Like this video to support fine wine storytelling đ Explore more episodes featuring global wine leaders    *Terms and conditions Complimentary long-term storage for sixmonths following delivery of the En Primeur wine to iDealwineâs storage facility; after that date, storage fees will apply. Valid on En Primeur purchases over âŹ3000 HT. Promo code Jane Anson for a âŹ50 discount onorders over âŹ500. Promo code available for first orders, for new clients, on En Primeur wines only on iDealwine. Offer is non-transferable, non-exchangeable and cannot be combined with other offers. Valid until 31 October 2026.  Chapters 00:00 â How iconic wine brands are createdwithout vineyards 00:57 â Introduction to Robert Joseph 01:39 â Sourcing grapes: terroir vs flexibility 04:20 â Bulk wine & custom crush explained 08:13 â How to avoid losing money in wine 12:30 â Georgia: ancient wine culture & rare grapes 16:03 â Innovation vs tradition in winemaking 18:20 â Multi-vintage blends & climate realities 22:00 â Branding wine for modern consumers 23:22 â Is now a good time to enter the wine business? 27:45 â Upcoming books & the future of wine 31:26 â Industry disruption: alcohol trends & alternatives 33:27 â Emerging wine markets (Vietnam, Africa)
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