The science of brand entrepreneurship with Ngozi Elobuike

The science of brand entrepreneurship with Ngozi Elobuike

What if the secret to successful entrepreneurship is more than just who you know... but who you could be? In this episode of Women in Brand, founder, technologist, entrepreneur, and cultural thinker Ngozi Elobuike joins Tami and Victoria to explore how she's built an award-winning career that spans continents, cultures, and disciplines. From aspiring doctor to launching sold-out wine brands, founding Dublin's premier Black-led wine club, and advising some of the world's biggest businesses through her work at Google, Ngozi gives a masterclass on curiosity, courage, and intersectionality. They deep dive how female entrepreneurs can take a scientific approach to building, the potential of African luxury branding, and how cultural thinking gives you a competitive advantage. Thanks to Tracksuit for making this episode possible. They're the always-on brand tracking platform - find out more at https://www.gotracksuit.com/ and mention 'Women in Brand' when you get in touch. Find out more about the Women in Brand community and how to become a member: https://www.womeninbrand.online/

Anna Pompilio on the culture of being perceived, and how brands can connect in the age of algorithms

WIB founders Tami and Victoria are joined by cultural strategist, trend forecaster, and writer Anna Pompilio for a conversation about internet culture, algorithmic identity, trend cycles and what it means to build brands in an era of constant perception. Together, they unpack the tension between authenticity and performance, why the internet suddenly feels “boring”, and the growing cultural exhaustion around being visible all the time. Anna also shares her journey from fashion design to brand strategy, the mentors who shaped her career, and why the future of brand building depends on curiosity, taste and real-world cultural inputs — not just AI-generated thinking. Subscribe to Anna's brilliant weekly culture digest, Midwesthetic: https://midwesthetic.substack.com/ Thanks to Tracksuit for making this episode possible. They're the always-on brand tracking platform - find out more at https://www.gotracksuit.com/ and mention 'Women in Brand' when you get in touch. And join us at the Women in Brand Summit! Happening May 27 in Birmingham, UK - final tickets remaining: https://www.tickettailor.com/events/womeninbrand/2061724

The secret to scale-up success: talking Tracksuit and brand partnerships with Grace Kortegast

Based in New Zealand, Grace was the second ever Marketing hire at Tracksuit - and proves why your early hires are the most intrinsic to scaling up effectively. Grace joins Victoria and Tami on the podcast to talk about her career journey in brand marketing, and how a mix of entrepreneurialism and analytical thinking enables her to understand consumer behaviour and drive impactful partnership strategies at Tracksuit. One of those is Women in Brand, and Grace, Tami, and Victoria reflect on the synergy between WIB's mission and Tracksuit's commitment to equipping brand marketers with the data they need to secure investment and be taken seriously. A huge thanks to Tracksuit for making this episode, and so much of our community activity, possible. Find out more at https://www.gotracksuit.com/ and mention 'Women in Brand' when you get in touch. And finally, join us at the Women in Brand Summit - a full day of learning and networking hosted in partnership with Tracksuit! It's happening May 27 in Birmingham, UK - and as a special thank you for tuning in, use WIBPODCAST30 for a huge 30% off your ticket price: https://www.tickettailor.com/events/womeninbrand/2061724

What happens to brands when everyone can build? With GOOD THINKING's Chris Danton

Chris Danton, Co-Founder of IN GOOD CO and author of GOOD THINKING, joins co-hosts Victoria and Tami to explore a shift that’s underway for strategists and brand builders: a world where anyone can create - from products and content to entire brand worlds - powered by AI. Chris speaks about the move from control to collaboration, and why brands can't work in siloes if they want to survive. She reflects on her journey from architecture to growing a strategic agency for challenger brands, and shares what she's learnt from her career so far. Follow Chris on Substack: https://ingoodco.substack.com/ Thanks to Tracksuit for making this episode possible. They're the always-on brand tracking platform - find out more at https://www.gotracksuit.com/ and mention 'Women in Brand' when you get in touch. And finally, join us at the Women in Brand Summit! Happening May 27 in Birmingham, UK - save your seat: https://www.tickettailor.com/events/womeninbrand/2061724

The brand strategy behind Love Island with Lauren Watson

How do you build the brand blueprint for a global entertainment giant like Love Island? Lauren Watson, the Vice President of Brand and Marketing at ITV Studios, joins our hosts Tami and Victoria to share how she's grown some of the UK's best-loved shows into culturally relevant, global brand successes. Lauren looks back on her hands-on experience merging T-Mobile and Orange into EE, working on collabs like Katy Perry x Coca-Cola at Universal Music Group & Brands, and directing brand building at ITV Studios for 65 labels across 13 countries. Learn how to: * Determine a brand's point of difference * Understand your audience and leverage channels to create that 'water cooler' moment * Foster creativity and look beyond your category in your brand team Thanks to Tracksuit for making this episode possible. They're the always-on brand tracking platform - find out more at https://www.gotracksuit.com/ and mention 'Women in Brand' when you get in touch. Get your ticket to join our community at the in-person Women in Brand Summit happening May 27 in Birmingham, UK: https://buytickets.at/womeninbrand/2061724