One Consumer Insight: One Super Bowl Win | WWB: Jasmine Taylor, VP Consumer Marketing at Instacart

One Consumer Insight: One Super Bowl Win | WWB: Jasmine Taylor, VP Consumer Marketing at Instacart

In the latest episode of Women Who Brand, powered by CROING | Creative Agency, I sat down with the VP of Consumer Marketing at Instacart, Jasmine Taylor, to talk about her unique journey and how she blends analytical and creative thinking to build impactful brands and memorable Super Bowl commercials. Jasmine is proof that the best leaders are the ones who can speak both data and culture. We dived deep into: * The Super Bowl Playbook: Jasmine shared the behind-the-scenes of their viral campaign featuring Benson Boone and Ben Stiller. * The "Busy Woman" Reality: Instacart’s #1 audience is busy women. As "that girl" myself, I loved hearing how they build strategies that actually simplify our lives instead of just adding more noise. * Public Speaking & Leadership: Jasmine’s advice for women in leadership is gold. She’s a huge advocate for finding "safe spaces", like our podcast!, to start your speaking journey and find your voice. Beyond the campaigns, this conversation is about taking bold risks and staying authentic in an industry that’s constantly shifting. Whether you’re a brand marketer or a woman looking to crush her career goals, this episode is for you. Join me in welcoming our next Woman Who Brands: Jasmine Taylor.

How cottage cheese became a Gen Z obsession | WWB: Heather Cutter, Chief Growth Officer at Good Culture

In this episode, we talked with Heather Cutter, Chief Growth Officer at Good Culture. Heather shares her unique approach to responding to cultural moments and discusses the impact of Good Culture in the category, redefining cottage cheese as a trendy superfood. Initially tapping into Gen X and late millennials, it has now become an obsession for Gen Z. Heather also offers insightful advice for women in leadership positions on how and why to start speaking more publicly, and the value of becoming a mentor, especially to women, as she has. Consider this a mentorship episode. Join me in welcoming our next Woman Who Brands: Heather Cutter.

“Don’t be afraid to repeat yourself” | WWB: Cara Ray, Senior Director of Product Strategy at La Colombe

This week on the podcast, Cara Ray, Senior Director of Product Strategy at La Colombe shared a masterclass on why product strategy must be people-centric. We explored the 'slow' trend Gen Z is bringing back: moving from 'fast' digital consumption to 'full' experiences—like listening to a full album or savoring a brand story. My favorite takeaway? 'Don’t be afraid to repeat yourself.' In a world of noise, repetition isn't boring; it’s how you ensure your vision is actually heard. As someone who lives and breathes brand consistency, I can definitely testify to that!

Building Brand Relevance Across Cultures | Women Who Brand: Melissa Menta, SVP Global Brand & Communications at Peanuts

Welcome to Season 2 of WWB!!!!! For our first episode of the season, we sit down with Melissa Menta, Senior Vice President of Global Brand and Communications at Peanuts, yes, Snoopy himself! Melissa shares how the SAME brand can be completely different for audiences in different parts of the world, even calling it by another name, and why understanding these cultural nuances is key for any marketing leader. She also shares how a brand that everyone loves and that has been there for years keeps being relevant for younger generations and the logic behind that. We talk about why language and accessibility are so deeply rooted in the brand and why they should be in yours too. This is a masterclass on working on a brand you actually love and on how to help your audience love it too, so don’t miss it!! Hope you enjoy this season!

Turning Vision Into Experience | Women Who Brand: Daisha Roberts, Former, Director of Programming, ADWEEK

In this episode, I sit down with Daisha Robert, Former Director of Programming at ADWEEK. If you’re passionate about experiential marketing, this one’s for you. Daisha has built her career bringing ideas to life through unforgettable experiences, always pushing creativity forward. She’s an advocate for herself, for women, and for diverse communities, and that’s one of the many reasons I admire her. In our conversation, she shares why trusting our instincts matters, and how speaking up, even when you’re the only one in the room with that vision, can open doors for others. A true fashion visionary and experience-maker, Daisha brings wisdom, honesty, and a spark of inspiration you’ll feel from the very start.