Ep 151 | Eric Ritter Explains Why Your Law Firm Marketing Isn’t Working

Ep 151 | Eric Ritter Explains Why Your Law Firm Marketing Isn’t Working

Most law firm owners think the solution to growth is simple… spend more on marketing. But what if that’s not the real problem? In this episode, I sit down with Eric Ritter, founder of Digital Neighbor and self-proclaimed “SEO sommelier,” to unpack what’s really happening behind the scenes in law firm marketing. We talk about why more leads don’t always mean more clients, how firms are wasting thousands on ads that don’t convert, and the overlooked systems that actually determine whether your marketing works. If you’ve ever felt like you’re spending money on marketing but not seeing results… this conversation will change how you think about growth. Connect with Eric Ritter, The SEO Sommelier®: Website: https://digitalneighbor.com/ [https://digitalneighbor.com/]  LinkedIn: https://www.linkedin.com/in/helloericritter/ [https://www.linkedin.com/in/helloericritter/]  Sign up for my free 90-day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 [https://www.profitscalethrive.com/profitstrong-90]   Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up [https://www.profitscalethrive.com/newsletter-sign-up]   📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes [https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes] OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P [https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P]   🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/your-profitable-law-firm [https://www.profitscalethrive.com/your-profitable-law-firm]   🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio [https://www.profitscalethrive.com/link-in-bio]   🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact [https://www.profitscalethrive.com/contact]   🗣️ Continue the discussion on social!  LinkedIn https://www.linkedin.com/in/kelleybrubaker/ [https://www.linkedin.com/in/kelleybrubaker/] YouTube https://www.youtube.com/@profit.scale.thrive [https://www.youtube.com/@profit.scale.thrive]   #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits #LawFirmGrowth #LegalMarketing #LawFirmOwners #SEOforLawyers #DigitalMarketing #LawFirmSuccess #LegalBusiness #EntrepreneurLawyer #LawFirmProfitability #YourProfitableLawFirm

Ep 150 | Jason Henneberry Explains Why Growth Makes Your Law Firm Feel Heavier

Most law firm owners believe they are overwhelmed because they are doing too much work… But what if the real problem is that you are carrying too much responsibility? In this episode, I sit down with Jason Henneberry, creator of Dependency Design and author of Why Your Business Won’t Let You Go, to talk about why growth often increases pressure instead of reducing it… and what is actually happening inside your firm when everything still routes back to you. We unpack: * Why hiring more people does not solve overwhelm  * The difference between delegating tasks vs responsibility  * How accidental dependency forms inside your firm  * Why your business keeps pulling you back in  * How to design a firm that can actually run without you  If your firm is growing but you feel more stressed than ever… this episode will explain why. Connect with Jason Henneberry:  Website: https://dependencydesign.com/ [https://dependencydesign.com/]  Book: https://dependencydesign.com/book1 [https://dependencydesign.com/book1]  LinkedIn: https://www.linkedin.com/in/jasonhenneberry/ [https://www.linkedin.com/in/jasonhenneberry/]  Email: jason@jasonhenneberry.com [jason@jasonhenneberry.com]  Call: (604) 908-2187 Instagram: https://www.instagram.com/jasonhenneberry/ [https://www.instagram.com/jasonhenneberry/]  YouTube: https://www.youtube.com/@JasonHenneberry [https://www.youtube.com/@JasonHenneberry]  Sign up for my free 90-day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 [https://www.profitscalethrive.com/profitstrong-90]   Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up [https://www.profitscalethrive.com/newsletter-sign-up]   📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes [https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes] OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P [https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P]   🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/your-profitable-law-firm [https://www.profitscalethrive.com/your-profitable-law-firm]   🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio [https://www.profitscalethrive.com/link-in-bio]   🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact [https://www.profitscalethrive.com/contact]   🗣️ Continue the discussion on social!  LinkedIn https://www.linkedin.com/in/kelleybrubaker/ [https://www.linkedin.com/in/kelleybrubaker/] YouTube https://www.youtube.com/@profit.scale.thrive [https://www.youtube.com/@profit.scale.thrive]   #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits #LawFirmGrowth #LawFirmOwner #BusinessGrowth #Entrepreneurship #LawFirmManagement #ScalingYourBusiness #SmallBusinessOwner #CashFlow #Leadership #LawFirmProfitability

Ep 149 | Joe Popper Shares Why Law Firms Are Easy Targets for Cybercrime (and What to Do About It)

Most law firm owners believe they are “too small” to be targeted by cybercriminals. That belief is exactly what makes them vulnerable. In this episode, I sit down with Joe Popper, the “OG of IT & AI,” to break down what is actually happening behind the scenes… how hackers are targeting law firms… and why even a 5-person firm is at risk. We walk through real scenarios where firms lost tens or even hundreds of thousands of dollars… not because they were careless, but because they didn’t know what to look for. If your firm handles client funds, invoices, or sensitive information… this is a conversation you cannot afford to ignore. Connect with Joe Popper:  Website: https://poppertechteam.com [https://poppertechteam.com] LinkedIn: https://www.linkedin.com/in/joepopper/ [https://www.linkedin.com/in/joepopper/]  Sign up for my free 90 day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 [https://www.profitscalethrive.com/profitstrong-90]   Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up [https://www.profitscalethrive.com/newsletter-sign-up]   📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes [https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes] OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P [https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P]   🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/your-profitable-law-firm [https://www.profitscalethrive.com/your-profitable-law-firm]   🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio [https://www.profitscalethrive.com/link-in-bio]   🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact [https://www.profitscalethrive.com/contact]   🗣️ Continue the discussion on social!  LinkedIn https://www.linkedin.com/in/kelleybrubaker/ [https://www.linkedin.com/in/kelleybrubaker/] YouTube https://www.youtube.com/@profit.scale.thrive [https://www.youtube.com/@profit.scale.thrive]   #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits #lawfirmmanagement #cybersecurity #lawfirmgrowth #legalbusiness #lawfirmowners #smalllawfirm #businesstips #riskmanagement #lawfirmprofits #legaltech

Ep 148 | Why Smart Law Firm Owners Make Bad Financial Decisions (And How to Fix It)

Investor Behavior Beats Knowledge...How Jonathan Blau Helps Professionals Stay the Course Kelley Brubaker welcomes Jonathan Blau, founder and CEO of Fusion Family Wealth, a Long Island-based fee-only RIA now overseeing about $1.5 billion, to discuss why investor behavior drives outcomes far more than intellect. Blau explains how fear, greed, regret, and overconfidence lead investors of all backgrounds to repeat the same mistakes, using examples from the 2008 crisis and dot-com era, and argues that volatility is temporary while inflation permanently erodes purchasing power. He challenges the belief that bonds and cash are “safe,” describes how his firm focuses on diagnosing behavioral issues rather than portfolio issues, and outlines onboarding “lifeboat drills” that prepare clients for routine drawdowns and bear markets.  Connect with Jonathan:  Website: www.FusionFamilyWealth.com [http://www.fusionfamilywealth.com]  LinkedIn: www.linkedin.com/in/jonathanblau1 [http://www.linkedin.com/in/jonathanblau1]  Sign up for my free 90-day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 [https://www.profitscalethrive.com/profitstrong-90]   Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up [https://www.profitscalethrive.com/newsletter-sign-up]   📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes [https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes] OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P [https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P]   🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/your-profitable-law-firm [https://www.profitscalethrive.com/your-profitable-law-firm]   🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio [https://www.profitscalethrive.com/link-in-bio]   🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact [https://www.profitscalethrive.com/contact]   🗣️ Continue the discussion on social!  LinkedIn https://www.linkedin.com/in/kelleybrubaker/ [https://www.linkedin.com/in/kelleybrubaker/] YouTube https://www.youtube.com/@profit.scale.thrive [https://www.youtube.com/@profit.scale.thrive]   #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits

Ep 147 | Why Law Firm Owners Undercharge… And How It’s Costing Them Profit

How to Get Paid Your True Worth Ethically ... by Overcoming Fear, Raising Self-Worth, and Changing Pricing Habits with Vanessa Ugatti Host Kelley Brubaker welcomes Vanessa Ugatti to discuss why experienced professionals undercharge, discount, over-service, and sometimes even struggle to get paid. Author of Amazon Best Seller True Worth, Vanessa helps lawyers get paid their true worth ethically, while keeping their clients happy and without selling their soul, by uncovering and eliminating the behaviors that cause financial loss and stress. Her unique True Worth Methodology™ has been honed over a 13-year period and was born out of her own painful journey from being utterly clueless at charging to confident, calm, and collected. They explore how subconscious habits, limiting beliefs like “the client won’t pay,” fear-driven fight-or-flight responses, and low self-worth shaped by conditioning undermine pricing and profitability even for highly qualified people. Vanessa’s approach is warm and empowering and Kelley connects the conversation to law firm realities, urgency, and the gap between professional training and business ownership. Connect with Vanessa:  LinkedIn: https://www.linkedin.com/in/vanessa-ugatti-legal-pricing/ [https://www.linkedin.com/in/vanessa-ugatti-legal-pricing/] Email: vanessa@thetrueworthexpert.com [vanessa@thetrueworthexpert.com] Website: www.thetrueworthexpert.com [http://www.thetrueworthexpert.com/] Cheat sheet: https://www.thetrueworthexpert.com/cheat-sheet-get-paid-your-true-worth [https://www.thetrueworthexpert.com/cheat-sheet-get-paid-your-true-worth] Sign up for my free 90-day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 [https://www.profitscalethrive.com/profitstrong-90]   Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up [https://www.profitscalethrive.com/newsletter-sign-up]   📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes [https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes] OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P [https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P]   🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/your-profitable-law-firm [https://www.profitscalethrive.com/your-profitable-law-firm]   🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio [https://www.profitscalethrive.com/link-in-bio]   🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact [https://www.profitscalethrive.com/contact]   🗣️ Continue the discussion on social!  LinkedIn https://www.linkedin.com/in/kelleybrubaker/ [https://www.linkedin.com/in/kelleybrubaker/] YouTube https://www.youtube.com/@profit.scale.thrive [https://www.youtube.com/@profit.scale.thrive]   #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits