Zac Palmer’s Perpetual Growth Podcast
LinkedIn strategy, personal branding, thought leadership, executive visibility, and B2B growth are becoming the biggest competitive advantages for modern business leaders. In this conversation with LinkedIn expert and growth strategist Eli Igra Serfaty to uncover why LinkedIn has evolved far beyond recruiting and become one of the most powerful business growth engines available today. If you're still treating LinkedIn as an online resume or job board, you're leaving opportunities, partnerships, talent, and revenue on the table. We explore why founders, executives, consultants, and business owners are using LinkedIn to create trust at scale, build authority in their industry, and stay top of mind long before buyers are ready to make decisions. If you're a founder, executive, consultant, entrepreneur, sales professional, or business leader looking to grow your influence and opportunities, this conversation will change the way you think about LinkedIn forever. Eli Igra Serfaty is the Founder and CEO of MAIA Digital, a LinkedIn-focused growth agency helping founders, executives, Fortune 500 leaders, and high-growth companies build authority, attract opportunities, generate revenue, and create meaningful business relationships through LinkedIn. Since 2019, Eli and his team have worked with organizations across the world to transform LinkedIn into a strategic growth channel for visibility, trust, thought leadership, recruitment, and business development. Eli is also a LinkedIn Certified Marketing Insider, executive ghostwriter, public speaker, podcast host, educator, and former officer in the Israeli Air Force. Connect with Eli Igra Serfaty LinkedIn: https://www.linkedin.com/in/eli-igra-serfaty/ Website: https://team-maia.com/ If you're committed to becoming a better leader, building a stronger business, and creating a life of continuous growth, subscribe and turn notifications on so you never miss an episode. Subscribe to the Perpetual Growth Podcast #LinkedIn #PersonalBranding #ThoughtLeadership #BusinessGrowth #Leadership #B2BMarketing #ExecutiveBranding #Entrepreneurship -------- AUDIO CHAPTERS 00:00 Why LinkedIn Might Be Your Biggest Business Opportunity 02:05 The Biggest Misconception About LinkedIn 06:24 How LinkedIn Became the World's Largest Professional Network 11:03 Leadership Lessons From Military Service 15:11 The Moment LinkedIn Proved Its Power 22:46 Why LinkedIn Is Becoming a Centralized Growth Engine 30:20 Understanding the 95% Rule in B2B Marketing 36:57 The First Thing Every Founder Must Fix on LinkedIn 43:44 The Daily LinkedIn System for Busy Executives 50:42 Managing Multiple Businesses on One Profile 56:40 What Personal Branding Actually Means 01:02:12 Why Distribution Is Becoming More Valuable Than Technology 01:07:31 How AI Is Increasing the Value of Personal Brands
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