87:60 by Virtuoso

Storytelling, Scale, & the Reality of Influence

44 min · 10 feb 2026
aflevering Storytelling, Scale, & the Reality of Influence artwork

Beschrijving

In this episode of 87:60, BJ Kito sits down with Vincent Errichetti, founder of Taste of Massachusetts and Taste of New England, to explore what travel and tourism content actually does when it’s done right: drive foot traffic, shape demand, and fuel local economies. From building a creator-owned brand after getting laid off, to realizing that storytelling consistently outperforms aesthetics and virality, Vincent breaks down why trust, consistency, and distribution matter more than hype. The conversation challenges how brands approach influencer marketing, calls out the cost of sounding like a commercial, and explains why real stories, not polished moments, are what convert attention into action.

Reacties

0

Wees de eerste die een reactie plaatst

Meld je nu aan en word lid van de 87:60 by Virtuoso community!

Probeer gratis

Probeer 14 dagen gratis

€ 9,99 / maand na proefperiode. · Elk moment opzegbaar.

  • Podcasts die je alleen op Podimo hoort
  • 20 uur luisterboeken / maand
  • Gratis podcasts

Alle afleveringen

48 afleveringen

aflevering The Right Concept. Every Plate | Andy Pforzheimer, bartaco & Barcelona Wine Bar artwork

The Right Concept. Every Plate | Andy Pforzheimer, bartaco & Barcelona Wine Bar

In this episode of 87:60, BJ Kito sits down with Andy Pforzheimer, founder and former CEO of bartaco and Barcelona Wine Bar, to talk about his journey from working in a restaurant to building two businesses from the ground up. Andy discusses his experience with successfully scaling restaurants, what he thinks makes a “decent human being,” and the business fallacy that is quantity over quality. His original plan didn’t include expansion and happened naturally as the restaurant refined their model by focusing on a specific, well-executed concept. The conversation explores the value of fostering a viable work environment, recognizing your business demographic, and the issue with transactionalizing hospitality.

21 apr 202657 min
aflevering Moving People. Moving Forward. | Don & Kyle DeVivo artwork

Moving People. Moving Forward. | Don & Kyle DeVivo

In this episode of 87:60, BJ Kito sits down with Kyle DeVivo, Chief Operating Officer of DATTCO, alongside his father, Don DeVivo, President of DATTCO, to talk about what it really takes to modernize a business without losing a people-first philosophy. Kyle highlights his family’s humble beginnings running a dairy farm—crediting this experience as the foundation for DATTCO’s direct, family-first approach. From implementing fully online booking capabilities to AI-driven safety systems, Kyle details how their business is using emerging technologies to assist employees, not replace them. Together, the conversation explores the value of fostering a family-like atmosphere, building scalable strategies, and leveraging tools like AI while keeping people at the center of the business.

24 mrt 20261 h 8 min