A Good Force – a GivingForce original series
Explore how Karen Arsenault, Head of Social Impact and Sustainability at Best Buy Canada, exemplifies building engaging, long-term social impact programs internally driven from within a large organization. Learn about strategies to foster employee engagement, collaboration with vendors, and creative community outreach.Main Topics: * The misconception that CSR/ESG is only for reputation polishing and its true broader purpose. * Focus on quality over quantity in youth engagement programs like Teen Tech for Tomorrow. * Leveraging internal communication channels and storytelling to inspire and involve over 10,000 employees. * Building long-term partnerships with schools, vendors, and community organizations. * Creative approaches to resource sharing, such as branded paper bags and art submissions. * The importance of listening, trusting local teams, and empowering employees in community projects. * Exploring vendor collaboration for technology donations and joint youth initiatives. * Practical tips on engaging employees and partners through ongoing involvement and storytelling. * Challenges with volunteer hour tracking and suggestions for integrated solutions. * GivingForce [https://givingforce.com/] * Best Buy Canada [https://www.bestbuy.ca/] * BGC Canada [https://bgccan.ca/] * Microsoft Responsible AI Curriculum [https://www.microsoft.com/en-us/research/blog/responsible-ai-fundamentals/] * Dell Education Technology Support [https://www.dell.com/] * Meta (Facebook) Youth Programs [https://about.fb.com/news/] * VolunteerMatch [https://www.volunteermatch.org/] or similar platforms for volunteering opportunities * LinkedIn [https://www.linkedin.com/in/karen-arsenault] * Twitter [https://twitter.com/KarenArsenault] Timestamps:00:00 - Introduction to the show's focus on impact-driven leadership00:45 - Misconceptions about CSR/ESG and holistic impact approach02:10 - Strategies for sharing impactful stories internally and externally03:55 - Journey into community and social impact work06:04 - Building long-term partnerships with schools and community centers08:05 - Feedback from employees involved in programs09:40 - Program design philosophy: quality over quantity11:00 - Engaging employees in local initiatives and challenges13:45 - Listening to community needs and empowering local teams15:16 - Designing youth programs that truly empower learners17:44 - Employee reactions to focused program areas19:28 - Internal communication challenges and solutions for employee engagement21:28 - Vendor collaboration examples and partnership opportunities23:24 - Creative resource sharing and cause marketing initiatives24:29 - Tracking efforts and encouraging volunteer participation27:00 - Technology platforms and storytelling collection29:28 - Challenges with volunteer hour tracking and solutions33:15 - Summary and closing insights from KarenResources & Links:Connect with Karen Arsenault:No coughs, no edits, clear storytelling on how internal engagement and community partnerships can be crafted for genuine social impact.
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