EP 13 - Roos Bruggink (AstraZeneca)
content type
Interview
primary goal
Educational
summary
In this insightful interview, Roos Brugink, Global Community Investment Lead at AstraZeneca, shares her journey in social impact, the strategic integration of CSR initiatives, and the challenges and opportunities in health-focused philanthropy. Discover how AstraZeneca aligns its business goals with societal needs, measures impact, and fosters youth leadership to create sustainable change.
keywords
CSR, social impact, health equity, AstraZeneca, youth leadership, sustainability, NGO partnerships, impact measurement, corporate purpose
key topics
Integration of CSR and business strategy
Impact measurement and evaluation
Youth leadership development and engagement
guest name
Roos Brugink
Titles
Unlocking Impact: How AstraZeneca Integrates CSR and Business Goals
The Power of Youth Leadership in Health Impact
sound bites
"Preventing diseases by instilling healthy habits early."
"Top-down and bottom-up approaches are essential."
"Network, values, and stakeholder management are key."
Chapters
00:00 Introduction and Background
01:20 Challenges in Social Impact and Sustainability
05:51 AstraZeneca's Approach to Health and Community Engagement
07:56 Volunteering and Employee Engagement Strategies
09:41 Youth Leadership and Opportunities
14:15 Measuring Impact and Sustainability
17:16 Personal Journey and Advice for Newcomers
resources
AstraZeneca's Young Health Program - https://www.astrazeneca.com/our-responsibility/health-initiatives.html
One Young World - https://www.oneyoungworld.com
Business for Social Impact (BSI) Impact Framework - https://businessforsocialimpact.org
PQMD Network Partnership for Quality Medical Donations - https://pqmd.org
guest links
LinkedIn - https://www.linkedin.com/in/roosbrugink