AdLab: An LP Podcast

Microsoft Brand Agents, Amazon & the Future of Search

Season 2 kicks off with a look at two major shifts reshaping the modern buyer journey—from discovery to purchase. We break down Microsoft's new Brand Agents initiative and what AI-powered brand interactions could mean for marketers, then a deep dive with Amazon strategist Craig Panozzo to examine the lasting impact of Amazon's exit from Google Shopping. From AI-driven commerce to rising ad dependence and changing consumer search behavior, this episode explores where the future of discovery, advertising, and ecommerce is headed.

Dissecting Data: How Brands Win with Smarter Marketing

To close out season one of AdLab, LP Chief Product Officer David Johnson joins the show to break down how brands are using data, testing, and AI to make smarter marketing decisions. From customer segmentation and pricing strategy to automation and attribution, this episode dives into what modern marketers need to stay ahead. Plus, LP Executive Account Manager Elisabeth Lageson joins for a hot headline segment on Google's AI Max rollout and the future of search automation.

Dissecting FoamOrder's SEO, Google Ads & UGC Strategy

Max Pond, Director of Marketing at FoamOrder, joins us in the lab alongside LP Senior Account Manager Jack Meyer to break down the strategies helping FoamOrder grow. They cover SEO in the AI era, Google Shopping workarounds for custom ecommerce products, authentic customer-generated content, and how strong agency partnerships drive growth. Plus, LP Email Marketing Specialist Rachel Cahill joins the show to discuss Klaviyo's new AI-powered reporting tools. https://www.foamorder.com

Dissecting Creative Strategy Across Social Platforms

In this episode of AdLab, LP creatives Lona Tappouni and Morgan Starkey break down how brands can adapt creative for TikTok, Pinterest, YouTube Shorts, and beyond. From UGC and lo-fi trends to platform-specific messaging and AI-assisted workflows, we cover what makes social creative actually perform.

Dissecting Right On Bracket: From Side Hustle to Scalable E-Commerce Brand

In this episode of AdLab, we sit down with Pete Luciano, co-founder of Right On Bracket and LP sales leader, to break down what actually drives e-commerce growth, from Google Ads and SEO to email and channel strategy. Plus, we cover Meta's push into CTV and what it means for performance marketers.