Omslagafbeelding van de show Ads Actually

Ads Actually

Podcast door Alvaro Berrios

Engels

Business

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2 maanden voor € 1

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  • 20 uur luisterboeken / maand
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Over Ads Actually

Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.

Alle afleveringen

23 afleveringen

aflevering Ep23: Meta's AI CONNECTORS: Manage Ads from ANY AI Tool (ChatGPT, Claude & More!) artwork

Ep23: Meta's AI CONNECTORS: Manage Ads from ANY AI Tool (ChatGPT, Claude & More!)

Meta just announced AI Connectors - and this changes EVERYTHING! You can now create, manage, and analyze your Meta campaigns directly from ChatGPT, Claude, or any AI tool you already use. No coding, no API setup required! 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call [https://www.alvaroberrios.com/schedule-a-call] In this groundbreaking announcement breakdown, discover: - What Meta ads AI connectors actually are and how they work - How to connect your Meta account to AI tools in MINUTES - What you can do: reporting, campaign creation, catalog management - Meta's MCP server and CLI explained simply - How this differs from Meta AI business assistant - Why this is a game-changer for agencies and advertisers This isn't just automation - this is managing your entire Meta ads operation through conversational AI in the tools you already use daily! Perfect for: Agencies managing multiple accounts, advertisers who want AI-powered workflows, and marketers looking to manage cross-channel campaigns more efficiently. The future of campaign management is conversational! #MetaAIConnectors #MetaAds #AIAdvertising #ChatGPTAds #DigitalMarketing

18 mei 2026 - 9 min
aflevering Ep22: Best Google Ads Search Campaign Structure for 2026 (Updated Strategy for Maximum Results) artwork

Ep22: Best Google Ads Search Campaign Structure for 2026 (Updated Strategy for Maximum Results)

Want to dominate Google Search in 2026? This complete guide reveals the BEST campaign structure for Google Search campaigns based on the latest platform updates and algorithm behavior. 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call [https://www.alvaroberrios.com/schedule-a-call] ✅How to Set Up Meta Sales Campaigns (2026 Edition): 🎧Ep12: https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=L5pO8HEQSZmpRDjUVfUUKg [https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=L5pO8HEQSZmpRDjUVfUUKg] In this comprehensive tutorial, discover: - The ideal Google Search campaign structure for 2026 - How to organize ad groups for optimal performance - Keyword match type strategies that work NOW - Budget allocation best practices across campaigns - Account architecture that maximizes Quality Score - Common structural mistakes killing your performance Campaign structure matters MORE than ever in 2026! Get it right from the start and watch your costs drop while conversions soar. Perfect for: Google Ads managers, PPC specialists, and business owners who want to build high-performing search campaigns with the optimal structure for current platform capabilities. Build it right, scale with confidence! #GoogleAds #SearchCampaigns #PPCStrategy #GoogleAdsStructure #DigitalMarketing2026

11 mei 2026 - 10 min
aflevering Ep21: Meta Ads Budget Control Hack: Stop Videos From HOGGING Your Budget (Spending Limits Strategy) artwork

Ep21: Meta Ads Budget Control Hack: Stop Videos From HOGGING Your Budget (Spending Limits Strategy)

🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call [https://www.alvaroberrios.com/schedule-a-call] ✅How to Analyze Meta Data: 🎧Ep20: https://open.spotify.com/episode/3vld5oacgFbEbm42sL8mdJ?si=3o0ZF7jLQ9S3zxME_NvmFQ [https://open.spotify.com/episode/3vld5oacgFbEbm42sL8mdJ?si=3o0ZF7jLQ9S3zxME_NvmFQ ] Struggling with certain ad types hogging all your budget? I discovered a game-changing strategy using Meta's ad spend limits that solved this exact problem and dramatically improved results for a client account! In this real-world case study, discover: * The problem: Videos getting 90% of budget but not converting profitably * Why turning off "bad" ads made everything WORSE * How to use ad spend limits to control budget distribution * My exact strategy: Dedicated video ad set with spending caps * Step-by-step setup for maximum and minimum spend limits * How this maintains click-through rates while controlling costs This isn't theory - this is the EXACT solution that rescued a struggling account. If you're dealing with certain creatives dominating your budget, this strategy will change everything! Perfect for: Meta advertisers struggling with budget distribution, marketers dealing with unprofitable ad formats, and anyone looking to gain more control over campaign spending. Take back control of your budget distribution! #MetaAdsBudget #SpendingLimits #FacebookOptimization #BudgetControl #MetaAdsStrategy

1 mei 2026 - 10 min
aflevering Ep20: How to Analyze Meta Data with Andromeda: Don't Turn Off 'Bad' Ads! (Hidden Funnel Behavior) artwork

Ep20: How to Analyze Meta Data with Andromeda: Don't Turn Off 'Bad' Ads! (Hidden Funnel Behavior)

🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: ⁠https://www.alvaroberrios.com/schedule-a-call⁠ [https://www.alvaroberrios.com/schedule-a-call] ✅Andromeda Guide: 🎧Ep7: Andromeda: ⁠https://open.spotify.com/episode/1vlTd7aXwdGiLeDfp8Qmvk?si=QX8FlwtsSiWV1WS69eZFPw ⁠ [https://open.spotify.com/episode/1vlTd7aXwdGiLeDfp8Qmvk?si=QX8FlwtsSiWV1WS69eZFPw ] 🎧Ep8: Andromeda Campaign Structure: ⁠https://open.spotify.com/episode/2JvnSrCvq80SQGTXB0X9I0?si=NpSJA8BESb6CUgy2LZMkcw ⁠ [https://open.spotify.com/episode/2JvnSrCvq80SQGTXB0X9I0?si=NpSJA8BESb6CUgy2LZMkcw ] 🎧Ep11: How to Set Up Meta Lead Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/4snAPGJvhkVT3TIYausOgd?si=Dan4cFTsR6qDtnj5dGKgrw ⁠ [https://open.spotify.com/episode/4snAPGJvhkVT3TIYausOgd?si=Dan4cFTsR6qDtnj5dGKgrw ] 🎧Ep12: How to Set Up Meta Sales Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=wpr62SX6Sb-htQpAeNQfEg⁠ [https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=wpr62SX6Sb-htQpAeNQfEg] Think that ad isn't working? DON'T turn it off yet! Andromeda creates hidden funnels with your ads - and turning off what looks like a "losing" ad could destroy your entire campaign performance. In this critical data analysis guide, discover: * How Andromeda creates multi-ad funnels automatically * Why "low-performing" ads might be crucial to conversions * The hidden funnel behavior: Ad 1 → Ad 2 → Ad 3 (conversion) * How to properly analyze which ads are actually working * Common mistakes that kill campaigns (turning off funnel ads) * Advanced strategies for reading your data correctly with Andromeda Most advertisers don't understand this! They see Ad 1 and Ad 2 with no conversions and panic - but those ads are setting up Ad 3 for the conversion. Learn how to read your data the RIGHT way. Perfect for: Meta advertisers running multiple ads, data-driven marketers, and anyone struggling to understand why their "best" ads stop working when they pause "bad" ones. Understanding this will completely change how you optimize campaigns!

17 apr 2026 - 12 min
aflevering Ep19: Meta's 'Describe Your Audience' Feature: AI Finds Your Perfect Customers (Revolutionary Update!) artwork

Ep19: Meta's 'Describe Your Audience' Feature: AI Finds Your Perfect Customers (Revolutionary Update!)

🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: ⁠https://www.alvaroberrios.com/schedule-a- [https://www.alvaroberrios.com/schedule-a-call] call⁠ [https://www.alvaroberrios.com/schedule-a-call] ✅Andromeda Guide: 🎧Ep7: Andromeda: ⁠https://open.spotify.com/episode/1vlTd7aXwdGiLeDfp8Qmvk?si=QX8FlwtsSiWV1WS69eZFPw⁠ [https://open.spotify.com/episode/1vlTd7aXwdGiLeDfp8Qmvk?si=QX8FlwtsSiWV1WS69eZFPw] 🎧Ep8: Andromeda Campaign Structure: ⁠https://open.spotify.com/episode/2JvnSrCvq80SQGTXB0X9I0?si=NpSJA8BESb6CUgy2LZMkcw⁠ [https://open.spotify.com/episode/2JvnSrCvq80SQGTXB0X9I0?si=NpSJA8BESb6CUgy2LZMkcw] 🎧Ep11: How to Set Up Meta Lead Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/4snAPGJvhkVT3TIYausOgd?si=Dan4cFTsR6qDtnj5dGKgrw⁠ [https://open.spotify.com/episode/4snAPGJvhkVT3TIYausOgd?si=Dan4cFTsR6qDtnj5dGKgrw] 🎧Ep12: How to Set Up Meta Sales Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=wpr62SX6Sb-htQpAeNQfEg⁠ [https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=wpr62SX6Sb-htQpAeNQfEg] Meta just dropped one of the most revolutionary targeting features EVER! With "Describe Your Audience," you simply write who you want to reach, and Meta's AI automatically finds the perfect people for your ads. No more manual interest targeting! In this game-changing tutorial, discover: - How Meta's "Describe Your Audience" feature actually works - Step-by-step guide to using AI-powered audience targeting - How this differs from traditional detailed targeting - Best practices for writing effective audience descriptions - Real examples of audience descriptions that work - Why this could replace manual interest targeting forever This is the biggest shift in Meta targeting in YEARS! The AI does the heavy lifting - you just describe your ideal customer in plain language. Perfect for: Facebook advertisers tired of manual targeting, beginners overwhelmed by interest options, and experienced marketers looking to leverage Meta's AI for better audience discovery. The future of targeting is conversational - tune in now! #MetaTargeting #DescribeYourAudience #MetaAI #FacebookTargeting #AIAdvertising

8 apr 2026 - 11 min
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