Aesthetic AF - MedSpa Marketing & Sales Podcast

The Truth About Starting Your Own Aesthetic Practice with Holly Seals

In this episode of Aesthetic AF we sit down with nurse practitioner and aesthetic practice owner Holly Seals to explore her journey from nursing burnout to building her own thriving medspa. Holly shares the bold decisions that shaped her career, the mindset shifts new injectors need, the systems that genuinely grow a practice, and why honest patient education is the key to long term success. This conversation is packed with strategy and inspiration for anyone in the aesthetics world. __________________________________ Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/ Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner –  A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.  Tara Dotson Riley –  CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa marketing trends ✔️ Learn how to leverage social media, SEO, and paid ads for growth ✔️ Hear from successful medspa owners and industry experts ✔️ Get proven strategies to boost revenue and scale sustainably If you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the Aesthetic AF Podcast today! Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas [https://www.facebook.com/groups/salesandmarketingformedspas] Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ [https://aestheticafpodcast.com/] __________________________________ About The Hosts 🎙 Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa...

From ER Nurse to Aesthetic Injector: Braidee Ireland's Leap Into Aesthetics

If you’re growing your medspa and want marketing that actually works instead of draining your energy and budget, this episode is for you. We sit down with Braidee Ireland, an aesthetic injector at Injections by Braidee, for a real conversation about what it takes to build a business that is profitable, sustainable, and built on strategy rather than hustle. 00:00 – Intro + Meet Braidee Ireland 01:00 – How Braidee Started in Aesthetics 03:20 – Balancing ER Nursing and Injecting 06:00 – What New Injectors Should Know 09:15 – Choosing the Right Practice 12:00 – Training, Safety, and Standards 15:10 – Braidee’s Advice for New Injectors __________________________________ Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/ Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner –  A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.  Tara Dotson Riley –  CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner and Tara Dotson Riley, each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa marketing trends ✔️ Learn how to leverage social media, SEO, and paid ads for growth ✔️ Hear from successful medspa owners and industry experts ✔️ Get proven strategies to boost revenue and scale sustainably If you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the Aesthe Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas [https://www.facebook.com/groups/salesandmarketingformedspas] Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ [https://aestheticafpodcast.com/] __________________________________ About The Hosts 🎙 Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa...

What the Numbers Say About Your Medspa’s Growth with Stephanie Simkins

Money talk doesn’t have to be scary. In this episode of the Aesthetic AF Podcast, Sam and Tara sit down with Stephanie Simkins, founder of Harper & Faye Financial, to talk all things numbers — from bookkeeping basics to scaling with confidence. Stephanie breaks down the biggest financial mistakes medspa owners make (hint: your bank balance isn’t your business health), how to actually use your numbers to make smart decisions, and what KPIs to track before expanding your team or opening that second location. If you’ve ever thought “I’ll look at my books later,” this episode will change the way you see your numbers, and your business. __________________________________ Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2djWEZncFR1STRKZ21zY09rdW1xbEV5VUR1d3xBQ3Jtc0tuMUFBWXNES0k2YmNyNGNTR3pqTU91UGhBU2pnTHVVUFNzS0VFZHhHcHExM3lqNjdSYVg3WWx1X0JFOEh5ZXE1SlpMVjdKZV9DdEZrbUYtMGd4OURpMWZTdkw5T0xtNmtGMTBKN2JEQllZa1ROMXdMdw&q=https%3A%2F%2Faestheticafpodcast.com%2Fapply-to-the-podcast%2F&v=yleTSXqLXFc] Join Our Community of MedSpa Owners:   / salesandmarketingformedspas  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmRmVVFuTm9OR1phM3g5YXJ1SVlJNmtBVk8tZ3xBQ3Jtc0trcHhpTmlENU9sV1Nyb0FlcHdBeUtjWkc3RU51Qktkam5xQ3dhQXFtM3lnOC12a1lXZXplRWNmTlFfeUdDTkhTQjJPV1IyMWxxeUJRU0Q4LVBHTFZOZmpaSEVpZFozTDlVS3JaRUdlSEY4aGtBMnFuOA&q=https%3A%2F%2Fwww.facebook.com%2Fgroups%2Fsalesandmarketingformedspas&v=yleTSXqLXFc] Learn More About The Podcast: https://aestheticafpodcast.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGMwMTBMak1aRUsyNFozMmEtVkJ5WUlVZmpvQXxBQ3Jtc0trTWJUcUozek5WVk9IOGtObm5fWVluTGZUVjc2UGg0dUxwY0ZHT1lOWjdzZ2dQVzNPdm5aUmg4Qk9WejJaOVVEeHlVTkVyZUZGa2E3UzlwQThlNlFWSHlSVzdZZWFUTXpseG9yelNOUVV4bjJ6Nl83cw&q=https%3A%2F%2Faestheticafpodcast.com%2F&v=yleTSXqLXFc] __________________________________ About The Hosts 🎙 Sam Varner –  A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley –  CEO of Bloom Theory Markeitng (Previously known as Tara Ly Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas [https://www.facebook.com/groups/salesandmarketingformedspas] Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ [https://aestheticafpodcast.com/] __________________________________ About The Hosts 🎙 Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa...

The Power of Networking with Heather Leopold: Building Connections that Grow Your Business

Networking isn’t just mingling — it’s marketing that works. In this episode of the Aesthetic AF Podcast, Sam Varner and Tara Dotson Riley of Bloom Theory Marketing chat with Heather Leopold, owner of DripBar Cinco Ranch, about how showing up, building connections, and collaborating strategically helped her grow a thriving medspa brand. You’ll learn: •How to turn networking into real business growth •Tips for confident 30-second intros •Why consistency + authenticity beat paid ads every time 00:00 – Welcome 01:15 – Meet Heather Leopold 03:00 – Why networking matters for medspas 10:20 – The 30-second commercial mindset 17:30 – Turning connections into collaborations 27:05 – Social media’s role in staying top of mind 36:10 – Final advice for business owners __________________________________ Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/ Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner –  A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.  Tara Dotson Riley –  CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa marketing trends ✔️ Learn how to leverage social media, SEO, and paid ads for growth ✔️ Hear from successful medspa owners and ind Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas [https://www.facebook.com/groups/salesandmarketingformedspas] Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ [https://aestheticafpodcast.com/] __________________________________ About The Hosts 🎙 Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa...

Blending Beauty and Dentistry: How Dr. Katya Kulic Is Redefining Patient Care | Aesthetic AF Podcast

This week on the Aesthetic AF Podcast, Sam and Tara chat with Dr. Katya Kulic, owner of Le Blanc Dentistry and Aesthetics in Houston, about what it’s really like to blend dentistry and aesthetics under one roof. Dr. Katya shares how her love for smiles and skin turned into a unique dual-practice concept — one that treats beauty from the inside out. She opens up about running two separate marketing strategies, finding the right team, and building trust with patients who value both health and confidence. It’s an insightful, down-to-earth conversation about innovation, balance, and creating a patient experience that feels luxurious, genuine, and personal. 00:00 – Welcome + Meet Dr. Katya Kulic 01:00 – The concept behind Le Blanc Dentistry and Aesthetics 03:00 – Blending dentistry with anti-aging + facial treatments 05:00 – How she markets dental vs. aesthetic services 08:00 – Creating patient trust and the “one-stop-shop” experience 11:00 – What she’s learned about staffing, loyalty, and growth 15:00 – Balancing business, motherhood, and brand building 18:00 – Testing new marketing strategies for the med spa side 22:00 – Education over discounts: why patient understanding matters 25:00 – Final advice for med spa and dental owners __________________________________ Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/ Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner –  A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.  Tara Dotson Riley –  CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailo Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas [https://www.facebook.com/groups/salesandmarketingformedspas] Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ [https://aestheticafpodcast.com/] __________________________________ About The Hosts 🎙 Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa...