Affiliate Dialogues

21 - Awin on the Future of Affiliate Marketing with Tim Lomborg

Is affiliate marketing still growing? The numbers say yes, but what's really driving it? Join me as I sit down with Tim Lomborg, Regional Managing Director of Awin, one of the world's largest affiliate networks, to unpack what the future of affiliate marketing in Europe really looks like. He shares his insights on: ✅ The future of affiliate marketing in Europe ✅ DACH vs. Nordics vs. Southern Europe: where the biggest differences are ✅ The impact of AI on the industry ✅ Why affiliate spend keeps growing ✅ The importance of trust, relationships, and a great service in affiliate marketing 🔗 Connect with Tim Lomborg on LinkedIn: https://www.linkedin.com/in/lomborg/ [https://www.linkedin.com/in/lomborg/] 🔗 LinkedIn Awin: https://www.linkedin.com/company/awin-global/ [https://www.linkedin.com/company/awin-global/] 🔗 Website Awin: https://www.awin.com/ [https://www.awin.com/] Affiliate Dialogues is powered by ad4mat.

20 - The Event That Runs the Affiliate World: Affiliate Summit with James Tappenden

What happens in Las Vegas, stays in Las Vegas… or maybe not?! Join me as I sit down with James Tappenden, Event Director of Affiliate Summit - the world's largest affiliate marketing conference, to unpack what really goes on behind the scenes. He shares what it actually takes to plan and run an event for 7,000+ people, including: ✅ The biggest themes at Affiliate Summit Las Vegas 2026 ✅ How the industry is shifting from "does affiliate work?" to "how do we get the best out of it?"  ✅ What James and his team change after every single event ✅ Why transparency and genuine connections are still the #1 key to success in affiliate marketing 🔗 Connect with James Tappenden on LinkedIn:https://www.linkedin.com/in/james--tappenden/ [https://www.linkedin.com/in/james--tappenden/] 🔗 LinkedIn Affiliate Summit: https://www.linkedin.com/company/affiliate-summit/ [https://www.linkedin.com/company/affiliate-summit/] 🔗 Website Affiliate Summit: https://www.affiliatesummit.com/ [https://www.affiliatesummit.com/] Affiliate Dialogues is powered by ad4mat.

19 - From Hollywood Stunt Man to Authentic Commerce with Waldemar Müller

In my next episode, Waldemar Müller, Co-founder and Managing Director of authentic commerce, shares his journey from parkour world champion to social media entrepreneur and why authentic affiliate partnerships are the future of creator monetization. In this episode, we talk about: ✅ How parkour shaped his entrepreneurial mindset and risk-taking approach ✅ Why every creator, even with 300 followers - can start monetizing from day one ✅ How authentic commerce connects creators and brands through genuine affiliate partnerships ✅ Why small, loyal communities often outperform large influencer audiences in affiliate marketing 🔗 Connect with Waldemar Müller: https://www.linkedin.com/in/waldi-m%C3%BCller/ [https://www.linkedin.com/in/waldi-m%C3%BCller/] 🔗 authentic commerce: https://www.authentic-commerce.com/ [https://www.authentic-commerce.com/] 💡 Affiliate Dialogues is powered by ad4mat 🌐 ad4mat.com | 📷 @ad4mat

18 - From Music Streams to Affiliate Teams with Leon Alex

In my next episode, Leon Alex, Head of Affiliate at AdSeed, shares his journey from musician and online creator to affiliate leader and why affiliate marketing is about people, not just performance. In this episode, we talk about: ✅ How being a creator helps you succeed in affiliate management ✅ The 3 biggest mistakes advertisers make in affiliate and how to fix them ✅ Why respect & trust build strong publisher partnerships ✅ How to build and fix an affiliate department 🔗 Connect with Leon Alex: https://www.linkedin.com/in/leon-alex/ [https://www.linkedin.com/in/leon-alex/] 🔗 adseed: https://www.adseed.de/ [https://www.adseed.de/] 🔗 Affiliate Stammtisch Leipzig: https://www.affiliate-stammtisch.com/ [https://www.affiliate-stammtisch.com/] 💡 Affiliate Dialogues is powered by ad4mat 🌐 ad4mat.com | 📷 @ad4mat

17 - Female Leadership and Modern Affiliate Strategies with Annalena Bauer

In my next episode, Annalena Bauer, one of Europe’s Top 50 Affiliate Voices, digital marketing expert and leadership coach, shares why modern affiliate marketing is about much more than vouchers – and why leadership is always a mindset, not a title. In this episode, we dive into: ✅ Female leadership, male allyship & why both are essential for real equality ✅ How modern affiliate marketing supports brands across the full funnel ✅ Remote, hybrid & culture-first leadership in fast-paced digital teams ✅ Why diversity isn’t a buzzword, but a real competitive advantage 🔗 Connect with Annalena: https://www.linkedin.com/in/annalena-bauer [https://www.linkedin.com/in/annalena-bauer] 💡 Affiliate Dialogues is powered by ad4mat 🌐 ad4mat.com | 📷 @ad4mat