Agency Hour

The End of Clicks: Why ‘Answer Engines’ Convert 10x Better Than Search

Jason Hu, founder and CEO of NexAd, joins to unpack the next generation of advertising: ad placements inside AI chatbots (think DeepAI, Character.ai, Liner) and fully automated ad ops via AI agents. We cover why chatbots behave like “answer engines” (higher intent than search), how conversation context supercharges targeting while preserving privacy via embeddings, and the real-world impact for agencies—automated onboarding, creative generation, campaign setup/management, and client comms. Jason also reflects on TikTok’s ad scale, the AI “bubble” vs. dot-com era, and the infrastructure (GPUs, energy) behind this wave. If you run paid media or build media products, this is your map of what’s coming—and how to benefit first. Guest Jason Hu — Founder & CEO, NexAd: https://www.nex.ad/ [https://www.nex.ad/] LinkedIn: https://www.linkedin.com/in/qitian-hu/ [https://www.linkedin.com/in/qitian-hu/] X: https://x.com/onjas_6 [https://x.com/onjas_6] Key Takeaways * Answer Engines = Higher Intent: Chatbots compress “search → click → compare” into a single answer flow; ad units embedded in that context convert. * Contextual Targeting Without PII: Using embeddings preserves privacy while capturing ultra-specific intent (“car broke down at X & Y in SF”). * AI as Staff: Treat agents as virtual employees for 80–90% of repetitive work—onboarding, creatives, campaign builds, budget iteration, reporting. * Cost & Speed Gains: Agencies Jason works with report up to ~95% reduction in operational cost with better or equal performance. * The Infra Is Real: This isn’t just software—GPUs, data centers, and energy provisioning are the new constraints (and opportunities). * Ad Market Expands (Not Shrinks): Like the shift to social/search, AI ads are likely to grow the pie by improving the product. Timestamps 00:00 – Why “Answer Engines” Beat Search — Chatbots return the answer, not just links; intent is off the charts. 02:00 – Ad Inventory Inside Chatbots — Live on major bots; conversation history enables precise, moment-of-need targeting. 06:00 – Privacy Approach — No raw chat storage; use of embeddings/anonymized intent signals. 08:30 – Workflow Automation for Agencies — AI as “virtual employees” for research, creative, campaign setup, budget iteration, reporting, and even client comms. 13:30 – Why Jason Picked Ads (TikTok lens) — The sheer scale of digital ads and how AI is changing it. 18:00 – Agencies vs. Platforms — It’s a partnership: platforms still chase advertiser performance and feedback. 22:30 – Is AI a Bubble? Lessons from Dot-Com — Revenue reality, who bears risk, and why utility outlives valuation cycles. 28:00 – The Physical World of AI — Data centers, GPUs, and energy constraints; macro tailwinds from infra build-out. 33:30 – Case Studies & Ops Impact — Small ecom wins; agencies cutting ~95% of ops costs with NexAd’s agents. 37:00 – How to Try It + Closing — nex.ad and direct email. Sponsor Opal — the spend platform built for performance marketers: https://opalspend.com/ [https://opalspend.com/]

How to Nuke Copycats, Build a Creator Flywheel & Turn One Channel Into Millions

Win on one channel—not eight. Oliver Brocato, Founder & CEO of Bustem, breaks down how to weaponize creator flywheels, pressure platforms to remove fakes, and turn an authentic personal brand into millions in pipeline. After scaling Tabs, the viral “sex chocolate,” through a creator-led content engine, Oliver faced counterfeits, stolen ads, and fake listings firsthand. Those challenges inspired Bustem, a pay-per-takedown service that helps brands find, document, and remove scammers across Amazon, Shopify, paid social, and beyond. We get into: * When one great acquisition channel beats eight mediocre ones * The DMCA → platform → host/registrar → payments → Google delist escalation ladder * Why marketplaces aren’t incentivized to protect you… until you push them * How to build a creator swarm (hundreds of daily posts) without buying followers * The personal brand flywheel that drives inbound deal flow for B2B Time-Stamps 00:00 — “You only need to win on one channel.” Why focus beats “be everywhere.” 00:38 — Who is Oliver; why he built Bustem for e-com brands getting ripped off. 02:00 — From fidget spinners at 14 → Tabs → AI side projects → Bustem. 03:40 — The problem: stolen ads, dupe sites, fake marketplace listings. 07:03 — Case studies: why ingestibles/supplements get hit hardest; safety risk. 08:40 — How platforms actually work: Brand Registry, Transparency, APEX/arbitration; malicious takedowns and proof. 10:45 — When platforms stall: escalate to hosts, registrars, processors, and Google. 12:05 — Tabs’ creator flywheel: hundreds of branded accounts, 1–3 posts/day each. 14:30 — Compensation: small retainers + performance; Discord of thousands of clippers. 18:00 — When paid ads (Meta/Google/CTV) are the better, durable path vs clipping. 21:00 — The obvious growth lever founders ignore: hire proven sellers with your ICP. 22:06 — Bustem growth stack: SDR/appointments, Meta, cold email, LinkedIn. 23:05 — Personal brand playbook: be loud, be consistent, own a micro-niche. 25:00 — “Be the house, not the affiliate.” Turning audience into your own B2B offer. Guest * Oliver Brocato — Founder & CEO, Bustem  * X/Twitter: https://x.com/oliver__b1 [https://x.com/oliver__b1] Sponsor Opal — the spend platform built for performance marketers. - https://opalspend.com/

Podcasts to Profit: Using Podcasts to Build New Client Pipeline

From jobless in 2020 to building a profitable podcast-first agency, Ben Albert (Real Business Connections) breaks down how a simple local show became a national lead engine for high-ticket clients—without paid ads. We cover booking bigger guests with social proof, repurposing every episode for long-tail ROI, and why treating your show like a public diary compounds trust, reach, and revenue. What You’ll Learn * Podcast → Pipeline: Turning conversations into high-ticket retainers (and why trust beats clicks). * Guest Booking System: “Nominate” > referrals > name-drop social proof to land bigger guests. * Repurposing Flywheel: Full episode → trailer → shorts → graphics → show notes → blog. * Community-Led Growth: Using a free community to nurture, then upsell to a paid inner circle. * Positioning Shift: Ditching low-ticket services to sell premium, recurring podcast ops. * Diary-Style Content: Publish the journey, not just the highlight reel—compound returns over time. Key Takeaways * A podcast is a networking, brand, and content system—not just a media product. * High-ticket > high volume: One right client can beat a thousand tiny offers. * Stack social proof: press mentions, past guest list, reviews, testimonials—do all of it. * Consistency compounds: Evergreen episodes keep working long after release. Guest Ben Albert — Real Business Connections: https://realbusinessconnections.com/  LinkedIn: https://www.linkedin.com/in/realbenalbert/ [https://www.linkedin.com/in/realbenalbert/] Resources Mentioned * Ben’s community: https://WeAllGrowTogether.com [https://WeAllGrowTogether.com] * Sponsor — Opal (spend platform for performance marketers): https://www.opalspend.com/

Building a $3M Agency: How $6K in X Ads Drove $400K in Revenue

In this episode of The Agency Hour, we sit down with Brad Smith, longtime agency owner and marketing innovator, to unpack how he scaled a $3M business by focusing on relationship-driven marketing, patient growth strategies, and systems that actually work. Brad shares his wild journey from running a health and fitness business to pivoting into digital marketing after a life-changing accident. He breaks down his unique ad strategy on X (Twitter) that helped one client turn $3,600 in ad spend into $3M in annual revenue—all without sending a single click to a landing page. We also dive into: * Why most agencies fail at follow-up (and how to fix it) * How to run hyper-effective profile visit ads that build trust before selling * The magic of combining organic content with paid amplification * The patience required to build lasting brand equity * The power of staying focused instead of chasing shiny objects * Lessons from scaling YouTube, X, and referrals into million-dollar channels Key Takeaways * Follow-up is everything. It now takes an average of 24 touches across 3 platforms before someone buys. * Ads aren’t for selling upfront. Brad uses ads to drive profile visits, not clicks, building long-term trust through organic content. * Be ready to pivot. Brad’s agency started after a devastating accident forced him to rethink his future. * Content compounds. Eight years, 900+ YouTube videos, and $1M+ ARR later—consistency pays off. * Focus wins. Agencies get stuck by chasing too many services. The winners get known for one thing. Links & Resources * Guest: Brad Smith: https://www.linkedin.com/in/hylthlink/ * Brad’s Agency: AutomationLinks.com [https://automationlinks.com] * Sponsor: Opal – Spend management for performance marketing teams: https://www.opalspend.com/ [https://www.opalspend.com/]

Bootstrapping a Pay-Per-Lead Agency: Why Difficult Clients Are Your Secret Weapon for Long-Term Growth

In this episode, we sit down with Christopher Kennedy, CEO of Astrafuse, a performance-based lead generation agency specializing in the home improvement space. Chris shares the story of how he and four co-founders bootstrapped their company after being laid off just weeks before Christmas 2023, and why they all took pay cuts to chase equity and build something of their own. What You'll Learn: * How Astrafuse landed major clients through simple LinkedIn outreach and organic content * The power of building a visible personal brand (even with zero followers) * Their hybrid model combining web leads and phone calls for home improvement companies * How they built a marketplace to resell excess leads * Balancing CTO and CEO roles as a technical founder * Using podcasting to build trust and credibility over time * Why consistent content creation is still the best growth strategy in 2025 Key Takeaways: "Just show that you have a pulse - be a real person by consistently posting. It doesn't have to be elaborate, just be consistent because people will research you." Our best buyers came from doing outreach on LinkedIn, and bigger clients often have more friction upfront, but once you smooth that out, everything else flows. Guest: Christopher Kennedy, CEO of Astrafuse Connect: https://www.linkedin.com/in/chkennedy/ [https://www.linkedin.com/in/chkennedy/] Sponsor Opal — spend management for performance marketers Get the ad-spend + back-office stack built for agencies: https://www.opalspend.com/ [https://www.opalspend.com/]  This episode is brought to you by Opal, the spend management platform built for performance marketing teams. Learn more at opalspend.com.