AI & Marketing for Home Service Pros

The Money Is in the Follow-Up | Ryan Fenn of Chiirp

You are probably not losing money on your marketing. You are losing it after the lead comes in. One company recovered $750,000 in 60 days from estimates they had already stopped chasing. Another did $250,000 in their first week from a single abandoned call rescue sequence. Ryan Fenn has processed over 500 million text messages for home service companies and the finding is always the same: most contractors are missing 30 to 40 percent of their revenue in the follow-up. Ryan started fixing windshields at a gas station in 2010. He built a $2 million online course business by automating text message follow-up before platforms like Chiirp existed, piecing it together from Zapier, Twilio, and a scheduling tool called ScheduleOnce. He packaged that system into software, got deeply involved in home services, and now runs a million-dollar-a-month platform serving some of the largest contractors in the country. In this episode you will learn: • Why your conversion rate drops 50 percent for every minute you wait to contact a new lead. The Salesforce study that proved this is a decade old, and the window is even shorter now. • The exact 14-day follow-up sequence Chiirp runs for contractors: immediate text, phone call, 15-minute follow-up, then day 1, day 3, day 5, day 7, day 10, and day 14, followed by a slow drip that never fully stops. • How a lead contacted a full year after the first touch became a closed job. Sales reps only care whether a lead is hot, not when you got it. • Why running one nurture campaign for all your lead sources is costing you money. You need separate sequences for Google, Facebook, Angie, and Thumbtack, and the first message has to match the ad the person originally clicked. • The blue vs. green iMessage difference. Chiirp was the first platform in home services to automate blue messaging, and it gets 40 to 50 percent higher response rates than standard SMS. • How to send a personal owner video to every customer who books at scale using iMessage automation, and the exact trigger sequence that keeps it from getting flagged by Apple. • The buyer's remorse window. The moment after a high-ticket estimate is signed is the highest-risk moment in the customer relationship, and one automated message closes that window before a cancellation starts. • What 500 million analyzed text messages revealed. Conversational copy beats marketing copy by 10X, and the difference between a message that converts and one that gets ignored comes down to whether it sounds like a neighbor or a brand. • Why automation should pour gas on a fire that is already lit, and the question to ask before implementing any follow-up system in your business. • The two ways to scale any business, software first or people first, and how to decide which one applies to every problem in front of you. • Why Ryan calls himself the anti-AI guy who sells AI, and what that actually means for how you think about automation. This one is for the contractor who is generating leads but cannot figure out why the revenue still is not where it should be. The answer is almost certainly in the follow-up.

Stop Quoting the Price. Quote the Payment. | Chris Scoville, Improvifi

🎟️ Join us LIVE in Miami Beach — From Leads to Revenue Workshop, May 22, 2026. Limited to 30 contractors. Apply here: https://contractormarketingpros.net/miami-event/ Most contractors who lose a deal at the kitchen table don't lose it because of price. They lose it because they led with price. Chris Scoville has watched this happen thousands of times, and he's built an entire company around fixing it. Chris is the founder of Improvifi, a multi-lender financing platform for home service contractors. Before that, he spent 25 years in the lending industry, reaching senior VP level at Service Finance and running national training programs for Beacon, Owens Corning, Lennox, and Home Depot. Improvifi now serves thousands of contractors across the U.S. with 30+ team members and 1,700 contractors inside its training community. In this episode you'll learn: • Why Ford never advertises the price of an F-150 and exactly how to apply that same logic to your next estimate • The three-step presentation sequence that puts monthly payment front, price last, and closes more deals without discounting • Why the national average FICO score is 711 and Improvifi's average customer FICO is 735 — and what that tells you about who actually wants financing • How to offer more financing products than the private equity company in your market, even if you're a small independent • The soft credit pull QR code process that gets a homeowner from hello to approved in under three minutes without impacting their credit score • Why a contractor who says "all my customers pay cash" is turning away the exact customers who wanted to hire them and couldn't • How to wrap a homeowner's deductible plus a roof upgrade into one monthly payment and close the whole thing in one visit • The maintenance agreement strategy that HVAC contractors use on every job — and why roofers are leaving recurring revenue on the table • The 5-by-5-by-10 canvassing method for turning one maintenance visit into 20 potential leads in the same neighborhood • Why private equity firms typically use only one lender — and how an independent contractor using a multi-lender platform has a real competitive advantage • What Chris saw when he analyzed hundreds of millions in financed home improvement jobs and what the data says about who finances and why • Where AI actually stands in the lending space right now and which part of this business will stay human the longest This one is for the contractor who is still quoting the cash price and wondering why good prospects keep walking.

How to Be the #1 Contractor in Your City on YouTube for Free

🎟️ Join us LIVE in Miami Beach — From Leads to Revenue Workshop, May 22, 2026. Limited to 30 contractors. Apply here → https://contractormarketingpros.net/miami-event/ Most home service contractors are fighting for the top spot on Google, paying SEO companies and running ads, while completely ignoring a channel that is free, wide open, and already delivering leads for the contractors who figured it out. Joshua Griffin searched YouTube for HVAC services in Washington, D.C. in front of a room of 25 contractors, and his face appeared third in the results. Not one contractor in that room had made a single video. That is the size of the opportunity sitting in most cities across the country right now. Joshua Griffin spent over two decades in the trades, built and sold a successful home service company on the coast of Virginia, and grew a YouTube channel to over 166,000 subscribers along the way by making content homeowners actually searched for. He was named to the ACHR News Top 40 Under 40, has taught at the HVAC Excellence Conference, and now coaches home service business owners through his membership community at newhvacguide.com. In this episode you will learn: • Why YouTube is the second most searched website in the world and still almost completely empty of local contractor content in most cities in America. • The exact video strategy that made one contractor the recognizable name in his city: simply put the city name and the service in the title, post consistently, and own the search results nobody else is competing for. • How a 20-second vertical video shot on a job site today, saying "I'm in the Briarwood neighborhood putting in a heat pump, give me a call," can be the most targeted marketing you do this week. • Why Joshua ignored analytics for the first 20 to 50 videos and why he tells every contractor he coaches to do the same thing. • The home service reality TV concept: how recording the real interactions between dispatchers, technicians, and homeowners creates content people cannot stop watching and trust that no amount of ad spend can buy. • Why AI-generated content is getting contractors blocked and hidden by the exact audience they are trying to reach, and what authentic video does that polished AI content never will. • How to start with nothing but your phone, and how to think about upgrading equipment over time as the channel grows. • Whether to start on YouTube, TikTok, or Instagram, and why Joshua's answer might surprise you. • The future of AI in the field: Meta glasses that see what you are looking at, talk in your ear, and guide a technician through a repair in real time without the homeowner knowing. • How CRMs are becoming the all-in-one operating system for home service companies and what that means for contractors who are ahead of the curve versus those who are not. • The free offer: anyone from this audience who signs up for Joshua's growth groups at newhvacguide.com and mentions this show gets in for free. This one is for the home service owner who is spending money on marketing and still feels invisible. The opportunity is on YouTube and almost nobody in your city has touched it yet. 🎁 FREE for this audience: Go to newhvacguide.com, scroll to the bottom, click "growth groups," and mention this show when you sign up to get in for free.

You Don't Have a Lead Problem. You Have an Owner Problem. | Noah Williams, Home Doctor Sales System

🎟️ Join us LIVE in Miami Beach — From Leads to Revenue Workshop, May 22, 2026. Limited to 30 contractors. Apply here → https://contractormarketingpros.net/miami-event/ Most home service contractors think they have a lead problem. Noah Williams has worked with contractors across the country and his diagnosis is consistent: the leads are almost never the issue. The owner is. When the leader stops growing personally, the entire business hits that same ceiling and no amount of ad spend fixes it. Noah Williams is the founder of the Home Doctor Sales System, a sales training and coaching program built for home service companies. He grew his own contracting business to millions in revenue before exiting to focus entirely on fixing the sales processes that keep contractors stuck. He coaches owners across the country through one-on-one sessions, weekly group masterminds, and done-with-you programs where his team installs the system right alongside the company. In this episode you will learn: • Why the owner is almost always the biggest bottleneck in their own business and how the law of the lid plays out inside a real home service company. • Why most contractors do not have a lead problem at all. They have a visibility problem and a broken intake process that wastes the leads they already have. • The two-legged appointment rule: why closing a high-ticket job with only one decision-maker present almost always creates problems later, and how to handle it when you show up and one person is not home. • The WORK formula for building urgency in a video under two minutes: walk up to the issue, observe the condition, and talk about the risk factors, without overwhelming the customer with photos or long reports. • Why financing and artificial scarcity are the wrong ways to create urgency. Real urgency comes from the customer genuinely believing they need the project done, the same way a patient trusts a doctor's diagnosis. • The three levels of conversation: how to know you have real bidirectional trust when a homeowner starts volunteering information you did not explicitly ask for. • Test case sheets: laminated cards with QR codes linking to video testimonials from past customers with similar objections. The customer watches them during the inspection and the objection dissolves before it ever comes up. • Why most CRM systems fail in home service companies: it is not the software, it is that the company's own workflow was never defined before the system was built. • Why virtual inspections and drone-only visits cannot replace showing up in person. Real value, real trust, and real urgency all require a human presence on the job. • How big egos in the trades prevent owners from seeing where they are wrong, asking for help, or admitting the real problems in their business. • Where AI is headed for home service companies and why using AI without real knowledge behind it just produces the wrong thing faster. This one is for the home service owner who keeps buying more leads and keeps getting the same results. The problem is not the leads.

How to Build a Home Service Company Worth Selling | Benny Fisher's Exit Playbook

🎟️ Join us LIVE in Miami Beach — From Leads to Revenue Workshop, May 22, 2026. Limited to 30 contractors. Apply here → https://contractormarketingpros.net/miami-event/ Most contractors build a job, not a business. They’re in survival mode, doing everything themselves, and the company would stop the day they did. Benny Fisher built something different. Benny launched Big Fish Roofing in Pittsburgh in 2015 with a $600 cartoon fish logo, no connections in the city, and a marketing background most contractors don’t have. Ten years later, he exited — retaining 20% equity and walking away completely. Zero day-to-day involvement. A financial report once a month. Someone else is running it and growing it. He now coaches home service founders through The Pond on how to do the same. In this episode, you’ll learn: * The three things that made the exit possible: an operating system, a replicable sales process, and removing his own face from the brand — and why all three had to happen in sequence * Why Benny survived on hustle until $3 million in revenue — and why real investment in your business doesn't begin until that milestone * The $4.5M marketing manager hire: why Benny brought on an executive assistant first, trained her in marketing for a full year, then gave her the choice to become his marketing manager — and she took it * Why "Who Not How" changed how Benny thinks about growth — stop asking how you're going to do something and start asking who is going to do it * The Rocket Fuel operating system (Gino Wickman) — visionary vs. integrator — and why implementing EOS was the single biggest structural change that made stepping away possible * How it took three full years to convert "Benny's face" on the brand to the Big Fish logo — and why that transition had to happen before he could sell * Emotional intelligence as the most underrated skill in the trades — "you can throw off dickhead vibes and that's exactly what you'll attract back into your business." * Hire slow, fire fast — why values fit comes before skill fit, and why most contractors hire too fast because they want the pain to stop * Always be recruiting — how staying in front of new people consistently is the only way to avoid thinking everyone is mediocre * Why AI is not replacing human connection — it's making it more valuable, and contractors who build community now will be ahead when connection becomes a commodity * The Driven gene (Dr. Doug Brackman) — why entrepreneurs are wired differently, how to stop fighting it, and how to use it without burning out This one is for the home service owner who's built a business that depends completely on them — and is ready to start changing that. Connect with Benny Fisher: 🌐 Website → https://bennyfisher.com 🎙️ Podcast → https://www.bennyfisher.com/bigfishcarespodcast 💼 LinkedIn → https://www.linkedin.com/in/fisherbenny/ 📘 Facebook → https://www.facebook.com/fisherbenny 📱 Instagram → https://www.instagram.com/bigfish.benny/