Behind the Content Podcast

Season One Finale: Paid Ads, Europe Weddings & Marketing Tactics

We’re wrapping up Season One with a bang before taking a little mid-season break (don’t worry, we’ll still be hanging out with you on socials). In this episode, we cover it all: Taylor Swift’s engagement, hair curl routines, reno updates, and the real tea on booking Europe weddings as a content creator. Plus, we dive into listener questions on marketing tactics, power banks, open day setups, and the big one...paid ads. Think of this episode as a season send-off filled with tips, laughs, and lots of behind-the-scenes chaos. We’ll be back soon, fresher than ever, so keep the questions rolling in and keep an eye on our socials.

Wedding Season Reset: Reviews, Routines & Real-Life Chaos

Wedding season is back, baby! In this episode, we’re giving you the real talk on getting yourself ready for the months ahead... mentally, practically, and creatively. From the chaos of Google reviews and makeshift websites to champagne towers collapsing mid-reception (and how the best planners save the day), we share the wins, the fails, and the prep tips that actually matter. We dive into: * Why your pre-wedding questionnaires are your secret weapon * How to balance anxious “go-go-go” energy with grounded confidence * When (and how) to post content so couples love you for it * Suppliers, socials, and making sure you’ve got your T’s crossed before the big day Whether you’re a content creator about to hit wedding season head-on, or a couple gearing up for your own day, this episode is packed with reminders to keep things simple, prepared, and joy-filled.

Everything you need to know about wedding photography, why traditions are overrated & rainy days rule

This week we’re joined by the brilliant (and hilarious) Tereza from Wilson & Lewis, who’s bringing 10+ years of wedding photography wisdom to the pod. From her and Tony’s meet-cute in London to building their business from scratch in Adelaide, Tereza shares her take on ideal couples, why she ditched city weddings, and the beauty of embracing whatever the day throws at you... rain, lions or Star Wars disco balls. We dive into working alongside videographers and content creators, surviving COVID as a duo, and why you really don’t need a veil. If you’re planning a wedding, in the industry, or just love a good behind-the-scenes chat then this one’s packed with advice, laughs, and plenty of truth bombs.

Not Your Gear, Not Your Job: A Wedding Creator Reality Check

It’s a hot topic in the wedding world right now, so we’re diving in head-first... cameras, content creators and exactly where the line is between capturing magic and stealing someone else’s job. We’re breaking down the etiquette, the politics, and the all‑too‑common “I’ll just grab a quick DSLR shot” moments that send media teams into a spin. Whether you’re a creator, a photographer, a florist, or just here for the tea, this episode is your crash course in staying in your lane, working with (not against) vendors, and not biting the hand that feeds you.

10-Hour Shifts, Freebies & Full Galleries: Content Creator FAQs, Answered

This week, we’re answering your FAQ's, think everything from surviving 10-hour shoots (hello, snack packs and supportive shoes), to whether paying for a magazine feature is actually worth it. We chat wedding expos, email automation Mads and debate the ethics of deleting your dance floor footage (spoiler: don’t). Plus: our take on awards, giveaways, and whether you really need to show that full gallery to your next lead.