Behind The Frames Podcast

#29 Tal Schwartz - Build a Canadian FinTech Community (Newsletter to Venture Capital)

Tal Schwartz is the founder and author of the Canadian FinTech Newsletter, a platform for news and analysis for financial technology executives, investors and hobbyists. Tal began his career in policy & research at the Canadian Lender Association and later worked as a product manager at a Canadian fintech company Nomis Solutions. In my conversation with Tal, he shared his processes with crafting an engaging weekly newsletter covering news and trends, how he thought expanding the platform to cover detailed industry research and the launch of his early stage venture capital fund --- Newsletter: https://canadianfintech.substack.com/p/canadian-fintech-wealthsimples-very Linkedin: https://www.linkedin.com/in/talbschwartz/ -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ Instagram: https://www.instagram.com/_behindtheframes/ --- Show Notes [00:00] Introduction [01:26] Origin of Newsletter [03:29] Writing Process [09:08] Differences between US & Canada [12:45] Newsletter Format [18:00] Defining Success [20:00] Marketing Platforms [23:01] University, Rugby, Thinkwire [27:11] Evolution of FinTech [30:45] Venture Fund [39:32] What does Tal want to be known for

#28 Matt Phillips - Build a Successful Real Estate Career Online

Matt Phillips is a realtor based in Toronto, who makes educational content about real estate on TikTok. Ronald is also a graduate of McMaster Degroote School of Business with experience working in the financial service industry. In this episode we talked about the how journey to becoming a Realtor, his creative process when it comes to making videos and the importance of prioritizing a personal brand than optimizing for traffic --- TikTok: https://www.tiktok.com/discover/mattphillipsrealty?lang=en [https://www.tiktok.com/discover/mattphillipsrealty?lang=en] Instagram: https://www.instagram.com/mattphillipsrealty?utm_source=hoobe&utm_medium=social [https://www.instagram.com/mattphillipsrealty?utm_source=hoobe&utm_medium=social] Company Website: https://mattphillipsrealty.com/?utm_source=hoobe&utm_medium=social [https://mattphillipsrealty.com/?utm_source=hoobe&utm_medium=social] -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ [https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ] Instagram: https://www.instagram.com/_behindtheframes/ [https://www.instagram.com/_behindtheframes/] --- Show Notes [00:00] Introduction  [01:48] University  [04:00] Relationship with Content  [06:01] Career in Real Estate  [09:05] Getting Started with TikTok [17:20] Toronto Realtor Market [19:26] Content Process [21:50] Balancing Content & Business [24:31] Personal/Educational Videos Trump House Tours [28:00] Appetite for Sponsored Posts/Videos [30:45] Leads Distribution (Buyers/Sellers, Residentials / Commercials, Rent vs Own) [34:20] Benefits of a Team [38:44] Matt’s Routine, Avoiding Burnout

#27 Laura Wilson - Running a One-Person Tax Business on TikTok

Laura Wilson is a creator entrepreneur on TikTok providing tax services for individuals, families and businesses. In this episode. We talked about her journey marketing her businesses on TikTok, how she engages her audience with TikTok Live, and her strategy to owning her audience via email lists. --- TikTok: https://www.tiktok.com/@wilsontaxsolutions Instagram: https://www.instagram.com/wilsontaxsolutions Company Website: https://www.wilsontaxsolutions.com/ -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ Instagram: https://www.instagram.com/_behindtheframes/ --- Show Notes [00:00] Introduction of the podcast [01:15] Background [02:54] Working as a Tax Preparer [07:11] How These Businesses Market Themselves [10:07] Starting Her Own Business [13:42] Making Videos [18:50] Creator Stack [21:03] Key Audiences [22:24] TikTok Live [25:28] Referrals and TikTok as Lead Gen Sources [29:36] Process & Workflow [35:00] Message to Younger Self [35:55] What Laura learned from the TikTok Ban

#26 Louis Shulman - Podcasting for Personal Development, Lessons from 200+ Interviews with Entrepreneurs

Louis Shulman is a serial entrepreneur and podcast host for The Louis Kyle Show, a business podcast focused on interviewing top business leaders, entrepreneurs and athletes with over 200 episodes recorded. Louis is also the co-founder of Orbit Metrics and Inbox Ghosts.  In my conversation with Louis, he shares his perspectives on why you do not have to have a target audience for podcasting, how to set up a system to stay disciplined, and key lessons he learned about business building --- Linkedin: https://www.linkedin.com/in/louisshulman/ [https://www.linkedin.com/in/louisshulman/] Louis & Kyle Show: https://open.spotify.com/show/6chPE0bbKDMCvX67xrQlKt?si=7d56093b499f48f6 [https://open.spotify.com/show/6chPE0bbKDMCvX67xrQlKt?si=7d56093b499f48f6] Orbit Metrics: https://www.orbitmetrics.io/ [https://www.orbitmetrics.io/] GhostInbox: https://www.inboxghosts.com/ [https://www.inboxghosts.com/] -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ [https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ] Instagram: https://www.instagram.com/_behindtheframes/ [https://www.instagram.com/_behindtheframes/] --- Show Notes [00:00] Introduction of the podcast [01:22] University  [03:01] Heros & Role Models [05:22] Meeting Kyle & Organizing Dinners [09:15] Hardest Part with Podcasting [14:39] Purpose of Podcasting [19:35] You Don’t Need an ICP  [25:46] Imposter Syndrome  [29:33] Business Lessons  [35:02] Importance of Setting Boundaries & Scoping  [44:02] Message to Young Self

#25 Kate Ponzi - YAP Media's Managing Partner, Podcast Network, Linkedin Strategy

Kate is the managing director of Youth and Profiting Media (YAP Media), media company that specializes in social channel branding and advertising services for creators in the professional, business and self-improvement niches.  In my conversation with Kate, we talked about why she left her job at Nielsen to work in YAP Media, we talked about the business structure of YAP Media, and we talked about how to grow on Linkedin. Welcome to my conversation with Kate. --- Linkedin: https://www.linkedin.com/in/kateponzi/ [https://www.linkedin.com/in/kateponzi/] YAP Media: https://yapmedia.com/ [https://yapmedia.com/] -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ [https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ] Instagram: https://www.instagram.com/_behindtheframes/ [https://www.instagram.com/_behindtheframes/] --- Show Notes [00:00] Introduction of the podcast [01:20] Studying Marketing in University  [04:06] Volunteering at YAP [13:50] YAP Media Three Businesses [19:50] Draw Your Income Activity (Income Mix) [23:15] Podcast Network  [26:44] Linkedin Strategy [33:10] Advice for Beginners [38:30] Common Traits from Successful Podcasters [40:55] Message for Creators