Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media

88 \\ Why Substack Is Not the Answer (Blog vs Substack in 2026)

Blog vs Substack is the question I am getting on repeat from clients and entrepreneurs in my communities right now, and most of them are about to make the wrong move. In this episode, I am breaking down why Substack feels like the fresh start everyone is craving, why it works for someone like Jenna Kutcher (and why that is a misleading example to copy), and the real reason most entrepreneurs should not start a Substack right now. I am also walking through 3 specific things that have to be different about blogging in the age of AI if you want to actually see results. Here's what you'll hear: * Why Substack is suddenly everyone's backup plan and what is really going on with Instagram reach * The 4 things people miss about Jenna Kutcher's Substack move * The trap most entrepreneurs fall into when they ditch the blog for Substack * 3 things that have to be different about blogging in 2026 (including how to build topical authority on your site) * When a Substack actually does make sense, and when it definitely does not LINKS MENTIONED IN THIS EPISODE: Blog post for this episode: https://bypwdesigns.com/blog-vs-substack/ [https://bypwdesigns.com/blog-vs-substack/]  SEO on Tap (use code JULIEW for $50 off): https://duocollective.com/seo-on-tap [https://duocollective.com/seo-on-tap]  P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ [https://bypwdesigns.com/seo-services/]  Website: https://bypwdesigns.com/ [https://bypwdesigns.com/]  YouTube: https://www.youtube.com/@julie.pwdesigns/videos [https://www.youtube.com/@julie.pwdesigns/videos]  Instagram: https://www.instagram.com/julie.pwdesigns/ [https://www.instagram.com/julie.pwdesigns/]

87 \\ Why Every Woman in Business Needs a Female Founders Community

Finding the right female founders community is one of the most underrated moves you can make for your business. In this episode, I'm sharing the two female entrepreneurship communities that have made a real difference for me, in my business and in how I show up as a woman in business. I just got back from a three day retreat with one and had a dinner with the other in LA, and both left me feeling like I had finally found my people. If you have ever felt isolated running your business, this one is for you. Here's what you'll hear: * A behind the scenes look at what really happens at a female founders retreat (mindset work, somatic coaching, limiting belief exercises, and more) * Why the CEO Besties virtual community has been worth every penny, and how I joined as their SEO and Pinterest strategist * The real difference between casual monthly meetups and a paid virtual membership for building business friendships * How mindset and somatic work actually fit into running a business, even if you're a skeptic like me * How to know if a women in business community is the right next step for you LINKS MENTIONED IN THIS EPISODE: Blog post for this episode: https://bypwdesigns.com/female-founders/ [https://bypwdesigns.com/female-founders/]  Female Founders Twin Cities: https://femalefounderstwincities.com [https://femalefounderstwincities.com]  CEO Besties: https://theceobesties.comhttps://theceobesties.com/membership [https://theceobesties.com/membership]  Unlock Her Co (Brittany Heyboer): https://unlockherco.com [https://unlockherco.com]  Website: https://bypwdesigns.com/ [https://bypwdesigns.com/]  YouTube: https://www.youtube.com/@julie.pwdesigns/videos [https://www.youtube.com/@julie.pwdesigns/videos]  Instagram: https://www.instagram.com/julie.pwdesigns/ [https://www.instagram.com/julie.pwdesigns/]

86 \\ SEO Coaching Call with Haley: The Fixes I'd Make First on Your Website

Ever wondered what actually happens on an SEO coaching call? In this episode, you get a front row seat to a real one. I sat down with Haley from Nutrition with Haley and ran through her website live. We talked through what's working, what's holding her back from showing up in search, and the exact fixes I'd make first. If you've been staring at your own site wondering why no one is finding you, this episode breaks down how to optimize a webpage in a way that actually moves the needle. In this episode, you'll hear: * Why your H1 header is probably hurting your search visibility (and the book analogy that fixes it) * The eyebrow header trick for Showit sites that lets you keep the pretty headline AND rank * How to do real keyword research with Ubersuggest (volume + difficulty thresholds I use every time) * What domain authority actually means and why podcast guesting is the easiest backlink win * Why ADA compliance is an SEO issue, not just a legal one * The talk-to-Claude blogging method for entrepreneurs who hate typing About Haley: Haley is a registered and licensed dietitian with 12+ years of experience, running her private practice Nutrition with Haley. She supports women through fertility, pregnancy, postpartum, and hormone health.   Links mentioned in this episode: Blog post for this episode: https://bypwdesigns.com/seo-coaching-call [https://bypwdesigns.com/seo-coaching-call]  SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools [https://bypwdesigns.com/seo-monitoring-tools]  One Page SEO Checklist: https://bypwdesigns.com/seo-best-practices-checklist [https://bypwdesigns.com/seo-best-practices-checklist]  ADA Compliance Episode: https://bypwdesigns.com/website-ada-compliance [https://bypwdesigns.com/website-ada-compliance]  P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ [https://bypwdesigns.com/seo-services/]  Pinterest Marketing Course: https://bypwdesigns.com/pinterest-marketing-course [https://bypwdesigns.com/pinterest-marketing-course]    Resources mentioned:  Adobe Color Contrast Checker: https://color.adobe.com/create/color-contrast-analyzer [https://color.adobe.com/create/color-contrast-analyzer] Ubersuggest: https://neilpatel.com/ubersuggest/ [https://neilpatel.com/ubersuggest/]  ZeroGPT AI Detector: https://www.zerogpt.com/ [https://www.zerogpt.com/]   Find Nutrition with Haley: Website: https://nutritionwithhaley.com [https://nutritionwithhaley.com]  Instagram: https://www.instagram.com/prenatalnutritionist/ [https://www.instagram.com/prenatalnutritionist/]    Find Julie: Website: https://bypwdesigns.com [https://bypwdesigns.com]  YouTube: https://www.youtube.com/@julie.pwdesigns/videos [https://www.youtube.com/@julie.pwdesigns/videos]  Instagram: https://www.instagram.com/julie.pwdesigns/ [https://www.instagram.com/julie.pwdesigns/]

85 \\ Do It Messy: Motherhood, Entrepreneurship, and Reclaiming Your Hue

Becoming a mom does something strange to your business. One day you know exactly what you're doing. The next day you're staring at your laptop wondering whose life this is and whether any of it still fits. In this episode, I sit down with Kelly Kirk, host of the Reclaiming Your Hue podcast and a real estate agent running a business alongside her husband Joe. Kelly named her podcast after female flamingos, who lose their pink coloring after having babies. It's the perfect metaphor for what happens to women in motherhood and entrepreneurship, and it's the reason she left a career in mortgage to build something that actually fit her life. We get into the identity shift nobody warns you about, why she tells every mom entrepreneur to "do it messy," how she grew her podcast (including the Buzzsprout SEO trick she wishes she'd known sooner), and why building a village matters more than any business strategy. What you'll hear: * The flamingo story and why it resonates with so many moms in business * How Kelly knew it was time to leave mortgage and trust the pivot * The biggest lesson she's pulled from interviewing dozens of mom entrepreneurs * Practical podcasting advice for women thinking about starting one * Why perfectionism is the thing killing your momentum, not your strategy Connect with Kelly on LinkedIn, Instagram, and Facebook, and go listen to Reclaiming Your Hue wherever you get your podcasts. If this one resonated, I wrote a full blog post breaking down the motherhood and entrepreneurship conversation in more depth. Link in the show notes. Blog: https://bypwdesigns.com/motherhood-and-entrepreneurship/ [https://bypwdesigns.com/motherhood-and-entrepreneurship/]  SEO Monitoring Tools Guide  [https://bypwdesigns.com/seo-monitoring-tools]   P&W Designs:  SEO Services  [https://bypwdesigns.com/seo-services/] Visit my Website  [https://bypwdesigns.com/] Watch on YouTube [https://www.youtube.com/@julie.pwdesigns/videos] Follow me on Instagram  [https://www.instagram.com/julie.pwdesigns/]

84 \\ The Truth About Vibe Coding (And Why It Might Be Hurting Your Search Authority)

AI can build your website in 20 minutes. But is it actually set up to get found? In this episode, Julie breaks down vibe coding -- what it is, where it genuinely helps, and where it starts working against you. From missing title tags and blank alt text to the subdomain trap that's quietly splitting your SEO authority, this is the conversation most business owners need to have before they hit publish on an AI-built site. Julie shares a real client example, explains why Google sees almost nothing on most vibe coded websites, and gives you one simple homework assignment before you close this episode. If you're a business owner building or refreshing your website with AI tools, this one is for you.   Blog: https://bypwdesigns.com/vibe-coding/ [https://bypwdesigns.com/vibe-coding/]    P&W Designs:  SEO Services  [https://bypwdesigns.com/seo-services/] Visit my Website  [https://bypwdesigns.com/] Watch on YouTube [https://www.youtube.com/@julie.pwdesigns/videos] Follow me on Instagram  [https://www.instagram.com/julie.pwdesigns/]