Beyond the B: Latest on the B Corp Movement

In this new three-part series, we examine the B Corp community’s evolving relationship with justice, equity, diversity, and inclusion (JEDI)—celebrating progress and grappling with some uncomfortable tensions that have emerged in recent years. In Part 1, Raj Aggarwal—founder of Provoc and long-time B Corp leader—joins to explore whether the B Corp movement’s approach to JEDI needs any changes. Drawing from his deep involvement in B Lab’s early inclusion efforts, Raj shares stories of transformation, struggle, and resilience within the community, while grappling with critiques of performative DEI and the challenges of building authentic, relational change in a politically polarized time. View the show notes: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-1-raj-aggarwal [https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-1-raj-aggarwal] Support the show [https://www.buzzsprout.com/2362873/support] We want to hear from you! Please reach out at beyond@lifteconomy.com [beyond@lifteconomy.com] with suggested topics and/or feedback about the show.

As the B Corp movement grows across Asia, leaders in Japan, China, and Singapore are finding creative ways to adapt global standards to local cultures, business norms, and social priorities. This episode explores the challenges and breakthroughs of building a values-driven business movement in this important and fast-growing region. View the show notes: https://go.lifteconomy.com/blog/b-corps-in-asia [https://go.lifteconomy.com/blog/b-corps-in-asia] Support the show [https://www.buzzsprout.com/2362873/support] We want to hear from you! Please reach out at beyond@lifteconomy.com [beyond@lifteconomy.com] with suggested topics and/or feedback about the show.

In this episode, Ryan Honeyman is joined by Erinch Sahan (Doughnut Economics Action Lab) and Vincent Stanley (Patagonia) for a candid, thought-provoking conversation about the ongoing tensions within the B Corp movement. From Nespresso to Dr. Bronner’s, we examine the question of whether multinationals threaten the credibility of the B Corp community—or whether they are essential to scaling impact. Together, we examine the fault lines between purpose and profit, ownership and extraction, and integrity versus storytelling—raising timely questions about the future direction, identity, and integrity of the B Corp movement. View the show notes: https://go.lifteconomy.com/blog/b-corp-tensions-erinch-sahan-vincent-stanley [https://go.lifteconomy.com/blog/b-corp-tensions-erinch-sahan-vincent-stanley] Support the show [https://www.buzzsprout.com/2362873/support] We want to hear from you! Please reach out at beyond@lifteconomy.com [beyond@lifteconomy.com] with suggested topics and/or feedback about the show.

In this episode, Grace Son, Senior Manager on the Standards Team at B Lab Global, unpacks the new Government Affairs and Collective Action (GACA) impact topic within B Lab’s updated standards. Drawing from her experience in finance and four years at B Lab, Sun explains how these requirements push companies beyond individual actions toward systemic change through responsible lobbying, collective action, and tax transparency. View the show notes: https://go.lifteconomy.com/blog/new-b-corp-standards-government-affairs-collective-action-grace-son [https://go.lifteconomy.com/blog/new-b-corp-standards-government-affairs-collective-action-grace-son] Support the show [https://www.buzzsprout.com/2362873/support] We want to hear from you! Please reach out at beyond@lifteconomy.com [beyond@lifteconomy.com] with suggested topics and/or feedback about the show.

B Lab has released its first-ever brand awareness report--providing valuable insights into the current state of recognition for B Corps worldwide. In this episode, we delve into the findings with two influential leaders from B Lab: Charlotte Levitt, the Global Director of Marketing and Communications, and Michele Bradley, the Data Analytics Manager on B Lab's Insights Team. View the show notes: https://go.lifteconomy.com/blog/b-corp-brand-awareness [https://go.lifteconomy.com/blog/b-corp-brand-awareness] Support the show [https://www.buzzsprout.com/2362873/support] We want to hear from you! Please reach out at beyond@lifteconomy.com [beyond@lifteconomy.com] with suggested topics and/or feedback about the show.