Beyond the B: Latest on the B Corp Movement

Beyond Certification: What Living B Corp Values Actually Looks Like (w/ Rooney Castle)

Ryan Honeyman and Emmy Allison speak with Rooney Castle, President and CEO of Rhino Foods, about what it actually means to lead in a way that reflects an organization's values. Rooney shares how Rhino Foods has built a culture you can feel from the moment you walk through the door, through consistent small gestures, deep proximity to employees across all shifts, and a commitment to shared responsibility rather than centralized authority. The conversation explores how living your values is less about charisma or positional power and more about showing up consistently, listening carefully, and using whatever influence you have to elevate the voices of others. View the show notes: https://go.lifteconomy.com/blog/beyond-certification-what-living-b-corp-values-actually-looks-like-w/-rooney-castle [https://go.lifteconomy.com/blog/beyond-certification-what-living-b-corp-values-actually-looks-like-w/-rooney-castle] ___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3p_N6D-MzgQx9RBVBpg534WwDz5W2yJjC_2z81JtW7y2W1m98220nN16rQyMGMncvVm0rWL2FzcX5VTxqr61BdptNW6Dxb67298TB3W3d94N588cR-KVKS6wl5LGvPqW6GkKnd3_rQ1MW64wk1z3-n8fQW3hCs8p8PRkYcW1G_tPJ4_XLlKW51FFrv2FzcRpW5dxx5P3GjYgsW52QVzy8BLW7wVgSmz54d_hMtW8BvyLZ4mvlJXW3NSxxq7qnfj3W1N31TS2VSLxhW2YrP_n760wCbW1JSK6c6RrlwCW4_J4nR3hYJtcdYc1Gl04] is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register → [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3mDW7mr92N3dlLvtVsB_gp9gWVyrW77F38X7lXmglN4CtSjf7z4QpW8RD-bF6Y7t8kVHTW9Z11l-Z8W4P7MDK2CVn9vW4l4CQH6GnXPCW4BJVzK2qg2k9W4-KnKY6_zw7sW6sZ1Gc1fC3yqW5F1D2m803wJyW4y5WwN5xpxtXW1RtWxp4HNZg3W7WjrDB5-C2j6W1YLkrF7LlB1MW82f5kf65sSFTW7bphFK19-vj-N7VDJF3tkCFDW2WP08R4j0fCVW8bvyxh9fDkcgW54WrB_53JgKKVN0Jks3zXGl7VV09m_81b_61f8STSt604]

Ready or Not: a New B Corp Era Begins (w/ Jeffrey Stewart)

Ready or not, a new B Corp era has begun. Former B Lab standards analyst Jeffrey Stewart joins us to unpack what Version 2 means in practice. We discuss AI-enabled audits, mandatory documentation, digital audit platforms, major versus minor nonconformities, the shift to a five-year certification cycle, and more. If your company is preparing for recertification or trying to understand how European regulation and third-party auditors are reshaping the movement, this conversation provides expert insight. View the show notes: https://go.lifteconomy.com/blog/ready-or-not-a-new-b-corp-era-begins-w/-jeffrey-stewart [https://go.lifteconomy.com/blog/ready-or-not-a-new-b-corp-era-begins-w/-jeffrey-stewart] ___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3p_N6D-MzgQx9RBVBpg534WwDz5W2yJjC_2z81JtW7y2W1m98220nN16rQyMGMncvVm0rWL2FzcX5VTxqr61BdptNW6Dxb67298TB3W3d94N588cR-KVKS6wl5LGvPqW6GkKnd3_rQ1MW64wk1z3-n8fQW3hCs8p8PRkYcW1G_tPJ4_XLlKW51FFrv2FzcRpW5dxx5P3GjYgsW52QVzy8BLW7wVgSmz54d_hMtW8BvyLZ4mvlJXW3NSxxq7qnfj3W1N31TS2VSLxhW2YrP_n760wCbW1JSK6c6RrlwCW4_J4nR3hYJtcdYc1Gl04] is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register → [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3mDW7mr92N3dlLvtVsB_gp9gWVyrW77F38X7lXmglN4CtSjf7z4QpW8RD-bF6Y7t8kVHTW9Z11l-Z8W4P7MDK2CVn9vW4l4CQH6GnXPCW4BJVzK2qg2k9W4-KnKY6_zw7sW6sZ1Gc1fC3yqW5F1D2m803wJyW4y5WwN5xpxtXW1RtWxp4HNZg3W7WjrDB5-C2j6W1YLkrF7LlB1MW82f5kf65sSFTW7bphFK19-vj-N7VDJF3tkCFDW2WP08R4j0fCVW8bvyxh9fDkcgW54WrB_53JgKKVN0Jks3zXGl7VV09m_81b_61f8STSt604]

Patagonia Case Study (4 of 4) - Operations

In this resurfaced 2019 conversation, Ryan Honeyman speaks with Vincent Stanley, Director of Philosophy at Patagonia, about what it really takes to operationalize values at scale. The discussion covers KPIs, pricing, materials, fair trade labor, transparency, repair, and the internal systems Patagonia uses to stay accountable as it grows. Vincent also explains how Patagonia’s benefit corporation structure, reporting tools, and employee practices translate purpose into day-to-day decisions. View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-4-of-4-operations [https://go.lifteconomy.com/blog/patagonia-case-study-4-of-4-operations] ___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3p_N6D-MzgQx9RBVBpg534WwDz5W2yJjC_2z81JtW7y2W1m98220nN16rQyMGMncvVm0rWL2FzcX5VTxqr61BdptNW6Dxb67298TB3W3d94N588cR-KVKS6wl5LGvPqW6GkKnd3_rQ1MW64wk1z3-n8fQW3hCs8p8PRkYcW1G_tPJ4_XLlKW51FFrv2FzcRpW5dxx5P3GjYgsW52QVzy8BLW7wVgSmz54d_hMtW8BvyLZ4mvlJXW3NSxxq7qnfj3W1N31TS2VSLxhW2YrP_n760wCbW1JSK6c6RrlwCW4_J4nR3hYJtcdYc1Gl04] is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register → [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3mDW7mr92N3dlLvtVsB_gp9gWVyrW77F38X7lXmglN4CtSjf7z4QpW8RD-bF6Y7t8kVHTW9Z11l-Z8W4P7MDK2CVn9vW4l4CQH6GnXPCW4BJVzK2qg2k9W4-KnKY6_zw7sW6sZ1Gc1fC3yqW5F1D2m803wJyW4y5WwN5xpxtXW1RtWxp4HNZg3W7WjrDB5-C2j6W1YLkrF7LlB1MW82f5kf65sSFTW7bphFK19-vj-N7VDJF3tkCFDW2WP08R4j0fCVW8bvyxh9fDkcgW54WrB_53JgKKVN0Jks3zXGl7VV09m_81b_61f8STSt604]

Patagonia Case Study (3 of 4) - Strategy

This resurfaced 2019 conversation with Patagonia’s Vincent Stanley remains one of the most replayed episodes in our archive because it offers a grounded look at how culture, strategy, and operations work inside a company that has shaped the global conversation on responsible business. In part three of our four part series, Vincent reflects on Patagonia’s evolution, its approach to marketing and activism, its expansions into film, food, and impact investing, and how the company has navigated questions of authenticity for decades. He also shares how the B Impact Assessment influenced Patagonia’s decisions and what the future looks like as the next generation leads. View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-3-of-4-strategy [https://go.lifteconomy.com/blog/patagonia-case-study-3-of-4-strategy] ___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3p_N6D-MzgQx9RBVBpg534WwDz5W2yJjC_2z81JtW7y2W1m98220nN16rQyMGMncvVm0rWL2FzcX5VTxqr61BdptNW6Dxb67298TB3W3d94N588cR-KVKS6wl5LGvPqW6GkKnd3_rQ1MW64wk1z3-n8fQW3hCs8p8PRkYcW1G_tPJ4_XLlKW51FFrv2FzcRpW5dxx5P3GjYgsW52QVzy8BLW7wVgSmz54d_hMtW8BvyLZ4mvlJXW3NSxxq7qnfj3W1N31TS2VSLxhW2YrP_n760wCbW1JSK6c6RrlwCW4_J4nR3hYJtcdYc1Gl04] is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register → [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3mDW7mr92N3dlLvtVsB_gp9gWVyrW77F38X7lXmglN4CtSjf7z4QpW8RD-bF6Y7t8kVHTW9Z11l-Z8W4P7MDK2CVn9vW4l4CQH6GnXPCW4BJVzK2qg2k9W4-KnKY6_zw7sW6sZ1Gc1fC3yqW5F1D2m803wJyW4y5WwN5xpxtXW1RtWxp4HNZg3W7WjrDB5-C2j6W1YLkrF7LlB1MW82f5kf65sSFTW7bphFK19-vj-N7VDJF3tkCFDW2WP08R4j0fCVW8bvyxh9fDkcgW54WrB_53JgKKVN0Jks3zXGl7VV09m_81b_61f8STSt604]

Patagonia Case Study (2 of 4) - Culture

Originally recorded in 2019, Patagonia’s Vincent Stanley joins host Ryan Honeyman (for part two of a four part series) to explore how a small dirtbag climbing company became a global business in service of “saving our home planet.” They dig into Patagonia’s culture, the Bears Ears lawsuit and benefit corporation status, tools for grassroots activists, and what it really means for businesses to take public stands on policy, democracy, and public lands. Vincent also reflects on diversity, equity, and inclusion, the deep links between racism and environmental destruction, and why biodiversity loss may be the defining ecological crisis of our time. View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-2-of-4-culture [https://go.lifteconomy.com/blog/patagonia-case-study-2-of-4-culture] ___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3p_N6D-MzgQx9RBVBpg534WwDz5W2yJjC_2z81JtW7y2W1m98220nN16rQyMGMncvVm0rWL2FzcX5VTxqr61BdptNW6Dxb67298TB3W3d94N588cR-KVKS6wl5LGvPqW6GkKnd3_rQ1MW64wk1z3-n8fQW3hCs8p8PRkYcW1G_tPJ4_XLlKW51FFrv2FzcRpW5dxx5P3GjYgsW52QVzy8BLW7wVgSmz54d_hMtW8BvyLZ4mvlJXW3NSxxq7qnfj3W1N31TS2VSLxhW2YrP_n760wCbW1JSK6c6RrlwCW4_J4nR3hYJtcdYc1Gl04] is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register → [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3mDW7mr92N3dlLvtVsB_gp9gWVyrW77F38X7lXmglN4CtSjf7z4QpW8RD-bF6Y7t8kVHTW9Z11l-Z8W4P7MDK2CVn9vW4l4CQH6GnXPCW4BJVzK2qg2k9W4-KnKY6_zw7sW6sZ1Gc1fC3yqW5F1D2m803wJyW4y5WwN5xpxtXW1RtWxp4HNZg3W7WjrDB5-C2j6W1YLkrF7LlB1MW82f5kf65sSFTW7bphFK19-vj-N7VDJF3tkCFDW2WP08R4j0fCVW8bvyxh9fDkcgW54WrB_53JgKKVN0Jks3zXGl7VV09m_81b_61f8STSt604]