Beyond the B: Latest on the B Corp Movement

Can B Corps Still Change the System? (w/ Marcello Palazzi)

The B Corp movement stands at a critical inflection point, with growing urgency to move beyond certification and toward true systems change in business and society. Marcello Palazzi, civic economist, entrepreneur, and co-founder of B Lab Europe, joins Ryan Honeyman to reflect on the evolution of the B Corp movement and what it will take to realize its original ambitions. View the show notes: https://go.lifteconomy.com/blog/can-b-corps-still-change-the-system-w/-marcello-palazzi [https://go.lifteconomy.com/blog/can-b-corps-still-change-the-system-w/-marcello-palazzi]

Reclaiming the “Why” Behind B Corp (w/ Corey Lien)

Ryan Honeyman and Emmy Allison speak with Corey Lien about the original promise of the B Corp movement, what it meant to build B Lab Taiwan in the early days, and why the movement now feels more fragmented and uncertain. Corey reflects on authenticity, interdependence, and the tension between certification as a tool and movement as the larger purpose. Together, they explore whether this is a moment for reinvention or a return to the deeper “why” that first animated business as a force for good. View the show notes: https://go.lifteconomy.com/blog/reclaiming-the-why-behind-b-corp-w/-corey-lien [https://go.lifteconomy.com/blog/reclaiming-the-why-behind-b-corp-w/-corey-lien]

Beyond Certification: What Living B Corp Values Actually Looks Like (w/ Rooney Castle)

Ryan Honeyman and Emmy Allison speak with Rooney Castle, President and CEO of Rhino Foods, about what it actually means to lead in a way that reflects an organization's values. Rooney shares how Rhino Foods has built a culture you can feel from the moment you walk through the door, through consistent small gestures, deep proximity to employees across all shifts, and a commitment to shared responsibility rather than centralized authority. The conversation explores how living your values is less about charisma or positional power and more about showing up consistently, listening carefully, and using whatever influence you have to elevate the voices of others. View the show notes: https://go.lifteconomy.com/blog/beyond-certification-what-living-b-corp-values-actually-looks-like-w/-rooney-castle [https://go.lifteconomy.com/blog/beyond-certification-what-living-b-corp-values-actually-looks-like-w/-rooney-castle]

Ready or Not: a New B Corp Era Begins (w/ Jeffrey Stewart)

Ready or not, a new B Corp era has begun. Former B Lab standards analyst Jeffrey Stewart joins us to unpack what Version 2 means in practice. We discuss AI-enabled audits, mandatory documentation, digital audit platforms, major versus minor nonconformities, the shift to a five-year certification cycle, and more. If your company is preparing for recertification or trying to understand how European regulation and third-party auditors are reshaping the movement, this conversation provides expert insight. View the show notes: https://go.lifteconomy.com/blog/ready-or-not-a-new-b-corp-era-begins-w/-jeffrey-stewart [https://go.lifteconomy.com/blog/ready-or-not-a-new-b-corp-era-begins-w/-jeffrey-stewart]

Patagonia Case Study (4 of 4) - Operations

In this resurfaced 2019 conversation, Ryan Honeyman speaks with Vincent Stanley, Director of Philosophy at Patagonia, about what it really takes to operationalize values at scale. The discussion covers KPIs, pricing, materials, fair trade labor, transparency, repair, and the internal systems Patagonia uses to stay accountable as it grows. Vincent also explains how Patagonia’s benefit corporation structure, reporting tools, and employee practices translate purpose into day-to-day decisions. View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-4-of-4-operations [https://go.lifteconomy.com/blog/patagonia-case-study-4-of-4-operations]