Beyond the B: Latest on the B Corp Movement

B Corp ROI, Standards, and Systems Change (w/ Christopher Marquis)

Professor Christopher Marquis joins Ryan Honeyman to examine what we can and cannot yet prove about the financial ROI of B Corp certification. They explore why Christopher supports B Lab’s shift from an 80-point threshold to minimum requirements across seven impact areas, what may be lost without clearer recognition of leading companies, and how businesses such as Tony’s Chocolonely, Dopper, and Triodos pursue systems change beyond their own operations. The conversation offers practical context for B Corps, aspiring B Corps, consultants, researchers, and mission-driven leaders weighing the value and future of certification. View the show notes: https://go.lifteconomy.com/blog/b-corp-roi-standards-and-systems-change-w/-christopher-marquis [https://go.lifteconomy.com/blog/b-corp-roi-standards-and-systems-change-w/-christopher-marquis]

Circularity Lessons from Patagonia and Upcycled Foods (Rebroadcast)

In this rebroadcast of one of our most listened to episodes of all time, we dive into the prominent role of circularity in the new B Corp standards with Nellie Cohen, creator of Patagonia's Worn Wear project, and Dan Kurzrock, CEO of Upcycled Foods. Nellie and Dan share strategies for transforming waste into value across diverse industries like textiles and food. We also highlight how smaller companies and service-based businesses can integrate circularity more deeply into their operations. Tune in today! Show Notes: https://go.lifteconomy.com/blog/circularity-lessons-from-patagonia-and-upcycled-foods-rebroadcast [https://go.lifteconomy.com/blog/circularity-lessons-from-patagonia-and-upcycled-foods-rebroadcast]

V2 Standards: JEDI (w/ Bernard Gouw)

Bernard Gouw joins Ryan Honeyman to unpack the new Justice, Equity, Diversity, and Inclusion topic as part of the V2 B Corp standards. Drawing on his four and a half years at B Lab developing the Human Rights, Fair Work, and JEDI topics, Bernard explains how companies can use data, stakeholder feedback, and context-specific action to move beyond good intentions. Ryan and Bernard also explore the anti-DEI backlash, concerns around demographic data, and why JEDI work must reach beyond the workplace. View the show notes: https://go.lifteconomy.com/blog/v2-standards-jedi-w/-bernard-gouw [https://go.lifteconomy.com/blog/v2-standards-jedi-w/-bernard-gouw]

Tony’s Chocolonely: Mission Lock, Open Chain, & B Corps (w/ Douglas Lamont)

Douglas Lamont, CEO of Tony’s Chocolonely, joins Ryan Honeyman to discuss how Tony’s is using business to help end exploitation in the cocoa industry. Drawing on his experience at Innocent Drinks and Tony’s, Douglas shares how Mission Lock, Open Chain, and the 5 Sourcing Principles help the company protect its purpose while scaling its impact. Listen in for a practical conversation about ethical sourcing, B Corp certification, the Better Business Act, and how companies can help shift entire industries. View the show notes: https://go.lifteconomy.com/blog/tonys-chocolonely-mission-lock-open-chain-b-corps-w/-douglas-lamont [https://go.lifteconomy.com/blog/tonys-chocolonely-mission-lock-open-chain-b-corps-w/-douglas-lamont]

V2 Standards: Human Rights (w/ Bernard Gouw)

What does it mean for a company to respect human rights, and how can the new B Corp standards help companies focus on the places where they may be causing or contributing to harm? Social impact specialist Bernard Gouw joins Ryan Honeyman to unpack the Human Rights topic in the new B Corp standards, including human rights due diligence, salient human rights issues, supply chains, procurement, client screening, and the limits of social audits. This conversation helps B Corps understand how to move beyond policy language and begin building the systems, processes, and judgment needed to take human rights seriously. View the show notes: https://go.lifteconomy.com/blog/v2-standards-human-rights-w/-bernard-gouw [https://go.lifteconomy.com/blog/v2-standards-human-rights-w/-bernard-gouw]