Beyond the B: Latest on the B Corp Movement

Ready or Not: a New B Corp Era Begins (w/ Jeffrey Stewart)

Ready or not, a new B Corp era has begun. Former B Lab standards analyst Jeffrey Stewart joins us to unpack what Version 2 means in practice. We discuss AI-enabled audits, mandatory documentation, digital audit platforms, major versus minor nonconformities, the shift to a five-year certification cycle, and more. If your company is preparing for recertification or trying to understand how European regulation and third-party auditors are reshaping the movement, this conversation provides expert insight. View the show notes: https://go.lifteconomy.com/blog/ready-or-not-a-new-b-corp-era-begins-w/-jeffrey-stewart [https://go.lifteconomy.com/blog/ready-or-not-a-new-b-corp-era-begins-w/-jeffrey-stewart] ___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3p_N6D-MzgQx9RBVBpg534WwDz5W2yJjC_2z81JtW7y2W1m98220nN16rQyMGMncvVm0rWL2FzcX5VTxqr61BdptNW6Dxb67298TB3W3d94N588cR-KVKS6wl5LGvPqW6GkKnd3_rQ1MW64wk1z3-n8fQW3hCs8p8PRkYcW1G_tPJ4_XLlKW51FFrv2FzcRpW5dxx5P3GjYgsW52QVzy8BLW7wVgSmz54d_hMtW8BvyLZ4mvlJXW3NSxxq7qnfj3W1N31TS2VSLxhW2YrP_n760wCbW1JSK6c6RrlwCW4_J4nR3hYJtcdYc1Gl04] is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register → [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3mDW7mr92N3dlLvtVsB_gp9gWVyrW77F38X7lXmglN4CtSjf7z4QpW8RD-bF6Y7t8kVHTW9Z11l-Z8W4P7MDK2CVn9vW4l4CQH6GnXPCW4BJVzK2qg2k9W4-KnKY6_zw7sW6sZ1Gc1fC3yqW5F1D2m803wJyW4y5WwN5xpxtXW1RtWxp4HNZg3W7WjrDB5-C2j6W1YLkrF7LlB1MW82f5kf65sSFTW7bphFK19-vj-N7VDJF3tkCFDW2WP08R4j0fCVW8bvyxh9fDkcgW54WrB_53JgKKVN0Jks3zXGl7VV09m_81b_61f8STSt604]

Patagonia Case Study (4 of 4) - Operations

In this resurfaced 2019 conversation, Ryan Honeyman speaks with Vincent Stanley, Director of Philosophy at Patagonia, about what it really takes to operationalize values at scale. The discussion covers KPIs, pricing, materials, fair trade labor, transparency, repair, and the internal systems Patagonia uses to stay accountable as it grows. Vincent also explains how Patagonia’s benefit corporation structure, reporting tools, and employee practices translate purpose into day-to-day decisions. View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-4-of-4-operations [https://go.lifteconomy.com/blog/patagonia-case-study-4-of-4-operations] ___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3p_N6D-MzgQx9RBVBpg534WwDz5W2yJjC_2z81JtW7y2W1m98220nN16rQyMGMncvVm0rWL2FzcX5VTxqr61BdptNW6Dxb67298TB3W3d94N588cR-KVKS6wl5LGvPqW6GkKnd3_rQ1MW64wk1z3-n8fQW3hCs8p8PRkYcW1G_tPJ4_XLlKW51FFrv2FzcRpW5dxx5P3GjYgsW52QVzy8BLW7wVgSmz54d_hMtW8BvyLZ4mvlJXW3NSxxq7qnfj3W1N31TS2VSLxhW2YrP_n760wCbW1JSK6c6RrlwCW4_J4nR3hYJtcdYc1Gl04] is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register → [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3mDW7mr92N3dlLvtVsB_gp9gWVyrW77F38X7lXmglN4CtSjf7z4QpW8RD-bF6Y7t8kVHTW9Z11l-Z8W4P7MDK2CVn9vW4l4CQH6GnXPCW4BJVzK2qg2k9W4-KnKY6_zw7sW6sZ1Gc1fC3yqW5F1D2m803wJyW4y5WwN5xpxtXW1RtWxp4HNZg3W7WjrDB5-C2j6W1YLkrF7LlB1MW82f5kf65sSFTW7bphFK19-vj-N7VDJF3tkCFDW2WP08R4j0fCVW8bvyxh9fDkcgW54WrB_53JgKKVN0Jks3zXGl7VV09m_81b_61f8STSt604]

Patagonia Case Study (3 of 4) - Strategy

This resurfaced 2019 conversation with Patagonia’s Vincent Stanley remains one of the most replayed episodes in our archive because it offers a grounded look at how culture, strategy, and operations work inside a company that has shaped the global conversation on responsible business. In part three of our four part series, Vincent reflects on Patagonia’s evolution, its approach to marketing and activism, its expansions into film, food, and impact investing, and how the company has navigated questions of authenticity for decades. He also shares how the B Impact Assessment influenced Patagonia’s decisions and what the future looks like as the next generation leads. View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-3-of-4-strategy [https://go.lifteconomy.com/blog/patagonia-case-study-3-of-4-strategy] ___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3p_N6D-MzgQx9RBVBpg534WwDz5W2yJjC_2z81JtW7y2W1m98220nN16rQyMGMncvVm0rWL2FzcX5VTxqr61BdptNW6Dxb67298TB3W3d94N588cR-KVKS6wl5LGvPqW6GkKnd3_rQ1MW64wk1z3-n8fQW3hCs8p8PRkYcW1G_tPJ4_XLlKW51FFrv2FzcRpW5dxx5P3GjYgsW52QVzy8BLW7wVgSmz54d_hMtW8BvyLZ4mvlJXW3NSxxq7qnfj3W1N31TS2VSLxhW2YrP_n760wCbW1JSK6c6RrlwCW4_J4nR3hYJtcdYc1Gl04] is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register → [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3mDW7mr92N3dlLvtVsB_gp9gWVyrW77F38X7lXmglN4CtSjf7z4QpW8RD-bF6Y7t8kVHTW9Z11l-Z8W4P7MDK2CVn9vW4l4CQH6GnXPCW4BJVzK2qg2k9W4-KnKY6_zw7sW6sZ1Gc1fC3yqW5F1D2m803wJyW4y5WwN5xpxtXW1RtWxp4HNZg3W7WjrDB5-C2j6W1YLkrF7LlB1MW82f5kf65sSFTW7bphFK19-vj-N7VDJF3tkCFDW2WP08R4j0fCVW8bvyxh9fDkcgW54WrB_53JgKKVN0Jks3zXGl7VV09m_81b_61f8STSt604]

Patagonia Case Study (2 of 4) - Culture

Originally recorded in 2019, Patagonia’s Vincent Stanley joins host Ryan Honeyman (for part two of a four part series) to explore how a small dirtbag climbing company became a global business in service of “saving our home planet.” They dig into Patagonia’s culture, the Bears Ears lawsuit and benefit corporation status, tools for grassroots activists, and what it really means for businesses to take public stands on policy, democracy, and public lands. Vincent also reflects on diversity, equity, and inclusion, the deep links between racism and environmental destruction, and why biodiversity loss may be the defining ecological crisis of our time. View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-2-of-4-culture [https://go.lifteconomy.com/blog/patagonia-case-study-2-of-4-culture] ___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3p_N6D-MzgQx9RBVBpg534WwDz5W2yJjC_2z81JtW7y2W1m98220nN16rQyMGMncvVm0rWL2FzcX5VTxqr61BdptNW6Dxb67298TB3W3d94N588cR-KVKS6wl5LGvPqW6GkKnd3_rQ1MW64wk1z3-n8fQW3hCs8p8PRkYcW1G_tPJ4_XLlKW51FFrv2FzcRpW5dxx5P3GjYgsW52QVzy8BLW7wVgSmz54d_hMtW8BvyLZ4mvlJXW3NSxxq7qnfj3W1N31TS2VSLxhW2YrP_n760wCbW1JSK6c6RrlwCW4_J4nR3hYJtcdYc1Gl04] is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register → [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3mDW7mr92N3dlLvtVsB_gp9gWVyrW77F38X7lXmglN4CtSjf7z4QpW8RD-bF6Y7t8kVHTW9Z11l-Z8W4P7MDK2CVn9vW4l4CQH6GnXPCW4BJVzK2qg2k9W4-KnKY6_zw7sW6sZ1Gc1fC3yqW5F1D2m803wJyW4y5WwN5xpxtXW1RtWxp4HNZg3W7WjrDB5-C2j6W1YLkrF7LlB1MW82f5kf65sSFTW7bphFK19-vj-N7VDJF3tkCFDW2WP08R4j0fCVW8bvyxh9fDkcgW54WrB_53JgKKVN0Jks3zXGl7VV09m_81b_61f8STSt604]

Patagonia Case Study (1 of 4) - Vision

This episode begins a four-part case study on Patagonia with a conversation on vision and values with Vincent Stanley, Patagonia’s Director of Philosophy. Originally recorded in 2019, the discussion explores how Patagonia’s founding experiences in climbing and environmental activism shaped its long-term purpose and moral orientation.  View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-1-of-4-vision [https://go.lifteconomy.com/blog/patagonia-case-study-1-of-4-vision] ___ We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3p_N6D-MzgQx9RBVBpg534WwDz5W2yJjC_2z81JtW7y2W1m98220nN16rQyMGMncvVm0rWL2FzcX5VTxqr61BdptNW6Dxb67298TB3W3d94N588cR-KVKS6wl5LGvPqW6GkKnd3_rQ1MW64wk1z3-n8fQW3hCs8p8PRkYcW1G_tPJ4_XLlKW51FFrv2FzcRpW5dxx5P3GjYgsW52QVzy8BLW7wVgSmz54d_hMtW8BvyLZ4mvlJXW3NSxxq7qnfj3W1N31TS2VSLxhW2YrP_n760wCbW1JSK6c6RrlwCW4_J4nR3hYJtcdYc1Gl04] is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register → [https://go.lifteconomy.com/e3t/Ctc/RJ+113/d2pHzd04/VWZ_jP9lbCc6V779c488yvM5W7Y8zfc5KZLCZMcSJRP3lYM-W7lCdLW6lZ3mDW7mr92N3dlLvtVsB_gp9gWVyrW77F38X7lXmglN4CtSjf7z4QpW8RD-bF6Y7t8kVHTW9Z11l-Z8W4P7MDK2CVn9vW4l4CQH6GnXPCW4BJVzK2qg2k9W4-KnKY6_zw7sW6sZ1Gc1fC3yqW5F1D2m803wJyW4y5WwN5xpxtXW1RtWxp4HNZg3W7WjrDB5-C2j6W1YLkrF7LlB1MW82f5kf65sSFTW7bphFK19-vj-N7VDJF3tkCFDW2WP08R4j0fCVW8bvyxh9fDkcgW54WrB_53JgKKVN0Jks3zXGl7VV09m_81b_61f8STSt604]