Big Bad Marketing Podcast

Underpromise. Overdeliver. Outgrow Everyone.

Businesses that consistently exceed customer expectations are genuinely rare. And rare means memorable. And memorable means referrals, repeat customers, and growth without spending a dollar on ads. In this episode, Brooke and Jenné break down the strategy of underpromising and overdelivering, why most businesses overpromise (and it's not because they're dishonest), what setting realistic expectations actually looks like in practice, and the small things that create outsized loyalty. They also get into where NOT to overdeliver, because there's a version of this strategy that burns you out, and that's not what they're going for. In this episode, we cover: * The three places every customer interaction lands (hint: only one of them grows your business!) * Why businesses overpromise (it's fear, not greed) * What underpromising actually looks like * The small things that create outsized loyalty (and cost almost nothing) * Why this strategy compounds over time and does your marketing for you * Where NOT to overdeliver (no free labor disguised as generosity) Links + resources mentioned in this episode: * Sign up for the Big Bad Marketing newsletter: www.bigbadmarketing.com/newsletter [http://www.bigbadmarketing.com/newsletter] * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz [https://sales.bigbadmarketing.com/bottleneck-quiz] * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm [https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm]

Self-Promotion Without the Ick! Stop Hiding & Start Selling!

Self-promotion gives most people the ick. And honestly? We get it. In this episode, Brooke and Jenné get into the real reasons why talking about yourself and your business feels so uncomfortable, like the fear of rejection, the fear of being exposed as an imposter, and the deeply conditioned belief (especially for women) that taking up space is rude. They share their own experiences, the mindset shifts that actually help, and practical ways to show up and promote yourself without feeling like a used car salesman. In this episode, we cover: * Why self-promotion feels gross * What staying quiet is actually costing your business * The difference between selling at people vs. showing up in service * Why confidence is a dial, not a switch (and how to work it like a muscle!) * How to use curiosity, humor, and storytelling to make self-promotion feel natural * The worthiness piece: what's really underneath all of it Links + resources mentioned in this episode: * Our episode on Imposter Syndrome: https://podcasts.apple.com/us/podcast/imposter-syndrome-perfectionism-fear-the-mindset/id1793837831?i=1000711841748 * Our Elevator Pitch episode: https://www.bigbadmarketing.com/blog/heres-how-to-perfect-your-elevator-pitch * Sign up for the Big Bad Marketing newsletter: www.bigbadmarketing.com/newsletter [http://www.bigbadmarketing.com/newsletter] * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz [https://sales.bigbadmarketing.com/bottleneck-quiz] * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm [https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm]

You Don’t Know What You Don’t Know About Running a Biz (And That’s the Point)

You started your business because you’re good at something. But now? You’re expected to know marketing, sales, pricing, systems…basically how to run an entire company. And when something doesn’t work, it’s easy to assume you’re the problem. But friend, let us tell you, you're not. You just don’t know what you don’t know yet. In this episode, we break down: * Why most people start businesses “backwards” * The awareness stages every entrepreneur goes through * Why feeling clunky, confused, or overwhelmed is actually a good sign * How to stop beating yourself up and start moving forward * A simple way to make progress even when you don’t have all the answers If you’ve ever thought, “I should know this by now,” this episode is for you. Stuff we talked about:Overwhelmed with Marketing Your Biz? Stop and Do This https://podcasts.apple.com/us/podcast/overwhelmed-with-marketing-your-biz-stop-and-do-this/id1793837831?i=1000759774975 [https://podcasts.apple.com/us/podcast/overwhelmed-with-marketing-your-biz-stop-and-do-this/id1793837831?i=1000759774975]How to Design Your Life: A Full Step-by-Step Process How we invoice clients:

Intrinsic vs Extrinsic Motivation: Why You Can’t Stay Consistent (And How to Fix It)

“I should be posting more.”“I should be following up.”“I should be doing more to grow my business.” But when it actually comes time to do the work? You don’t feel like it. You lose momentum. You just can't find the motivation. And eventually, it all falls off. In this episode, we’re breaking down intrinsic vs extrinsic motivation, including what they mean, how to figure out which one you lean toward, and how to use that to finally stay consistent in your business. You don’t need more motivation. You need a system that works with how you’re wired. In this episode, we'll cover: * Why “waiting to feel motivated” is killing your consistency * The difference between intrinsic and extrinsic motivation (and how to spot yours) * Why most entrepreneurs are a mix of both, and what that means for your workflow * How to build structure that actually helps you follow through * Practical ways to stay consistent with your marketing without burning out If you’ve ever felt like you’re doing everything “right” but still can’t stay consistent, this episode will help you fix that. Things we talked about: https://www.melrobbins.com/episode/episode-3/ https://www.bigbadmarketing.com/newsletter

Everything Is Project Management: 7 Habits That Will Make Running Your Business Easier

Running a business can feel overwhelming. You’re juggling client work, marketing, admin tasks, personal life, and the endless list of things you should be doing but haven’t gotten to yet. But here’s the realization we’ve had as small business owners: Almost everything in life is just project management. Launching an offer. Posting content consistently. Onboarding a client. Planning a wedding. Even organizing your house. Once you start thinking about your life and business through that lens, things get much easier to manage. In this episode of the Big Bad Marketing Podcast, we break down 7 simple project management habits that help small business owners move from overwhelmed and scattered to organized and making real progress. You’ll learn how to: • Define what “done” actually looks like• Break big ideas into manageable steps• Stop keeping everything in your head• Limit how many projects you work on at once• Schedule time to actually make progress• Finish what you start• Celebrate small wins so you keep momentum And at the end, we’ll show you how to reset your entire project management system in about 15 minutes. Big Bad Marketing Newsletter Get marketing tips, strategies, and resources for small business owners delivered once a month. https://www.bigbadmarketing.com/newsletter [https://www.bigbadmarketing.com/newsletter] Overwhelmed with marketing your business? Stop and do this. https://podcasts.apple.com/us/podcast/overwhelmed-with-marketing-your-biz-stop-and-do-this/id1793837831?i=1000759774975 [https://podcasts.apple.com/us/podcast/overwhelmed-with-marketing-your-biz-stop-and-do-this/id1793837831?i=1000759774975] How to design your life (Mel Robbins Podcast with Debbie Millman) https://podcasts.apple.com/us/podcast/how-to-design-your-life-a-full-step-by-step-process/id1646101002?i=1000725165521 [https://podcasts.apple.com/us/podcast/how-to-design-your-life-a-full-step-by-step-process/id1646101002?i=1000725165521] Resource: Eisenhower Matrix explained https://www.instagram.com/p/DMiHx6cx_at/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== [https://www.instagram.com/p/DMiHx6cx_at/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==] The first things to outsource as your business grows Coming soon!