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Bots and Brands

Podcast door ASKJINA

Engels

Business

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Over Bots and Brands

Bots and Brands: Your guide to AI-powered marketing. Learn the strategies, tools, and tactics to transform your marketing, boost efficiency, and stay ahead of the competition. Get actionable tips and expert insights every episode.

Alle afleveringen

6 afleveringen

aflevering Can Machines Really Be Our Coworkers ? artwork

Can Machines Really Be Our Coworkers ?

In today's episode, we explore the capabilities, applications, and implications of chatbots and AI agents in marketing. We examine how these intelligent systems are being used to automate customer service, personalize experiences, predict consumer behavior, generate content, and optimize advertising campaigns. We also highlight the potential risks associated with monetization, particularly the lack of transparency and the potential for biased results. We conclude our talk by advocating for greater transparency, accountability, and ethical considerations in the development and deployment of AI agents to ensure a fair and beneficial digital environment. Enjoy! Disclaimer: Some of the content is generated by AI; you may want to confirm any facts independently.

4 nov 2024 - 16 min
aflevering How to Enhance Your Targeted Advertising Without Using Cookies artwork

How to Enhance Your Targeted Advertising Without Using Cookies

In this episode, we explore the implications of phasing out third-party cookies for targeted advertising. We examine the impact on both small and large businesses, highlighting how privacy regulations like GDPR and Apple's ATT have significantly affected the industry. We also discuss alternative methods to achieve targeted advertising, including Google's Privacy Sandbox, which relies on "cohorts" of users with similar interests. We look into various privacy-enhancing technologies (PETs) that aim to balance user privacy with advertising effectiveness, such as differential privacy, homomorphic encryption, and secure multi-party computation. We ultimately suggest that the future of targeted advertising will likely involve a combination of these new technologies, coupled with a shift towards contextual advertising and a greater emphasis on first-party data. Disclaimer: Some of the content is generated by AI; you may want to confirm any facts independently.

24 okt 2024 - 9 min
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Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
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