Brand Masters

Kraft Heinz's Michael Magee Talks Condiments, Collabs & Category Cut-Through

In this latest episode of the AANA x B&T's Brand Masters, Kraft Heinz's Michael Magee talks about the value of brand power to cut through in an uber-competitive market and showing up in unexpected ways.

Google's Suzana Ristevski Reveals How To Market The Ubiquitous

How do you continue to grow when you are perhaps the best-known brand in the world? Especially so when you have to fight off rivals across an ever-increasing array of sectors and verticals?  Google's Suzana Ristevski explains all that, and more, on the latest episode of AANA x B&T Brand Masters.

‘Good Marketing Is Good Marketing’: Salesforce’s Leandro Perez on Imaginary Line Between B2C and B2C Marketing

How many times have you heard someone say “But that’s B2C, it won’t work in B2B”? That divide is thinner than you might think and Salesforce’s SVP and CMO for Australia and New Zealand is proof. In the latest episode of AANA X B&T’s Brand Masters he shows that there’s plenty for marketers of all shapes and sizes to learn from the way it operates and builds die-hard brand advocacy through its sprawling events, incisive activations and more.

Brand Masters: How Laura Halbert's Reinvigorated Allianz Took Flight With Distinctiveness & Soul

In this episode of Brand Masters, presented by the AANA and B&T, we sit down with Laura Halbert, Chief Customer and Marketing Officer at Allianz Australia.   With over 25 years in financial services, Laura has led marketing and brand transformations across CBA, ANZ, ING and Zurich. At Allianz, she’s spearheaded the launch of the bold new brand platform Care You Can Count On and the emotive campaign The Flight of the Finch.   Laura shares how she uncovered Allianz’s true brand soul of care, the insights that shaped the campaign, and what it takes to stand out in a crowded, often “low-interest” category like insurance. She also talks leadership lessons, building genuine agency partnerships, and why marketers should never forget their training. In this episode you’ll learn:   * Why distinctiveness matters more than awareness in insurance marketing * How Allianz built a brand platform grounded in care and customer truth * The process of turning an eagle into a distinctive brand cod * Laura’s perspective on leadership, transparency, and energising teams. * The role of emotion in creating resonance and trust This episode is the last from series one. Stayed tuned for series two.

Brand Masters: Mars Pet Nutrition's Anthony Dean On Saving Dogs With AI

In this episode, we’re joined by Anthony Dean, Marketing Director at Mars Pet Nutrition ANZ and the creative force behind Pedigree’s Cannes Lion-winning Adoptable campaign. Anthony shares the story of how his team and agency partners asked a bold question: Can AI help solve dog homelessness? You’ll hear: How Pedigree’s brand purpose drove innovation that found homes for hundreds of shelter dogs The behind-the-scenes journey of creating AI-powered dog adoption ads in under six months Why “purpose powers innovation” became the golden thread of the campaign The real-world impact — shelters experiencing six times their normal foot traffic Anthony’s advice for marketers exploring AI: start with the business problem, not the tech This episode was recorded live at AANA’s RESET for Growth Conference. A powerful reminder that when brands stay true to their purpose, technology becomes a tool for real-world impact.