Brandstanding

Episode 16 - Fonts & Typography Matter In Branding

Fonts are more than just letters—they shape how people perceive your brand! In this episode of The Brandstanding Podcast, Brian and Emily Halley explore the fascinating world of typography. Learn how different font styles evoke emotions, how to match fonts to your brand archetype, and why readability matters. Plus, we break down the best and worst font choices in branding. Tune in to discover how the right typography can strengthen your brand’s identity! #Branding #Typography #Fonts #Design Download "Fonts With Feelings" Chart [https://drive.google.com/file/d/1_XqKrH7g7o9nk3bXKM-_iH97ZqxPXu-U/view?usp=drive_link]

Episode 15 - The Power of Color in Branding

Color is more than just decoration—it’s a brand’s silent ambassador. In this episode of The Brandstanding Podcast, Brian and Emily Halley dive deep into the psychology of color and how it shapes brand perception. You'll learn: • The emotional impact of different colors and what they communicate. • How to choose the right colors for your brand based on the 12 brand archetypes. • Why color consistency is crucial for brand recognition (plus the difference between RGB, CMYK, and Pantone). Is your brand sending the right message through its colors? Tune in to find out! And don’t forget to subscribe for next week’s episode on fonts and typography. DOWNLOAD "COLOR MEANINGS" GUIDE HERE [https://drive.google.com/file/d/1knCp3tJdYPci2mmKFFblVPSzi6s9v4QY/view?usp=drive_link]

Episode 14 - Moving Into The Brand Identity

In this episode of The Brandstanding Podcast, Brian and Emily Halley transition from the Message Phase to the Identity Phase of branding. They recap the four pillars—Purpose, Position, Promise, and Personality—and explain how the Brand Brief serves as a foundation for visual identity. Discover how your brand’s messaging directly influences the choice of colors, fonts, and logos, shaping a strong and memorable brand image. Brian and Emily also preview upcoming deep dives into color psychology, typography, and logo design, equipping business owners with the knowledge to make intentional branding decisions. Tune in to learn how to align your visual identity with your brand’s message for a cohesive and impactful presence!

Episode 13 - Naming Your Brand

Episode 13 – What’s in a Name? How to Choose the Perfect Brand Name Your brand name is the first impression your business makes—so how do you choose the right one? In this special bonus episode of The Brandstanding Podcast, Brian and Emily Halley dive deep into the art and science of brand naming. From iconic names like Apple, Nike, and Tesla to common pitfalls and practical brainstorming techniques, this episode will guide you through the key factors that make a name memorable, impactful, and future-proof. Whether you're launching a new brand or considering a rebrand, tune in for expert insights, real-life examples, and actionable strategies to craft a name that sets you apart. Plus, don’t miss our "Bar Test"—a simple way to ensure your brand name is clear, catchy, and easy to remember! Subscribe, leave a review, and join us next week as we explore the next phase of branding: Brand Identity—bringing your name to life through fonts, visuals, and colors.

Episode 12 - Bringing It All Together

Episode 12 – Pulling Your Messaging Together In this episode ofThe Brandstanding Podcast, hosts Brian and Emily Halley tie together all the key branding concepts covered so far—Purpose, Positioning, Promise, and Personality. They’ll guide you through how to evaluate if your brand’s messaging is truly aligned, especially when it comes to choosing the right archetype. Can you mix archetypes? How do you know if you’ve picked the right one? They’ll answer these common questions and walk you through a practical checklist to ensure your brand story resonates with your audience. Plus, Brian and Emily introduce theBrand Brief—a powerful tool that brings clarity, direction, and consistency to your brand strategy. Whether you're a business owner, marketer, or designer, you’ll learn how to use a brand brief to guide everything from sales and marketing to design decisions. If you’re ready to move from scattered ideas to a cohesive brand message, this episode is for you. Subscribe, leave a review, and join us next week for a bonus episode on naming your brand!