Campaign Confessions

CONFESSION 7: Cricket, But Make It Chaos (The Fun Kind)

Traditional cricket? Not here. When others play it straight, Brisbane Heat brings the fireworks, literally. In this episode of Campaign Confessions, we chat with Nic Laube from Brisbane Heat about flipping the script on Australia’s summer sport. With Big Bash League you can expect kiss cams, boundary bangers, pyrotechnics, and a fan experience that’s part sport, part spectacle. Nic takes us behind the Heat’s bold brand playbook, where marketing meets entertainment, and fun is serious business. Here’s what we cover: * Why you don’t have to do what’s always been done * How Brisbane Heat built a brand on energy, edge, and colour * Achieving sell out stadiums and becoming the most followed sporting club in Oceania * What it takes to entertain a stadium (and sell it out) This one’s for the marketers, the sports nuts, and anyone who’s ever asked: “What if we just made this way more fun?”

CONFESSION 6: The builder with no hammer

He’s 29, not a tradie, and running a 40-year-old building company with brains, heart… and a love of champagne. In this episode of Campaign Confessions, Alex Dwyer reveals how he’s steering Dwyer Quality Homes into the future, backed by systems, strategy, and a team that thrives on trust (and the occasional office prank). Building with smarts, leading with soul. Listen now.

CONFESSION 5: The Woman Behind the Handshake That Moves Millions

Ali Thompson certainly knows how to leave a lasting impression. With her vibrant style, radiant smile, and signature firm handshake, Ali’s energy is instantly contagious. Pair that with sharp business acumen and an unshakable passion for connecting people, and it’s no wonder she’s played such a pivotal role in bringing a wave of major business events to our region over the past three years. In this episode of Campaign Confessions, Ali takes us behind the curtain to share her experience working with major international destinations to secure world-class business events, and why they’re such a vital driver of economic growth. So, pour yourself a glass of chardy (Ali certainly will!) and settle in for a lively conversation with a regional powerhouse who has earned the respect of her peers across the globe.

CONFESSION 4: Confession #4: From Kevin 07 to Kicking Goals for Good

From the buzz of Kevin Rudd’s iconic Kevin 07 campaign to powerful and meaningful comms with Football Australia, Katrina Hicks knows what it takes to make an impact. In this episode of Campaign Confessions, she takes us behind the scenes of her career highlights, global lessons, and the art of blending high-performance strategy with heart-led advocacy. Most recently the Fundraising and Partnerships Lead with Wishlist, Katrina reflects on creating change that lasts, championing community causes, and leading with purpose. It’s a powerful conversation on influence, impact, and finding the sweet spot between strategy and soul.

CONFESSION 3: From Nightclubs to Kart Tracks; it's the Business of Fun!

In this episode, we’re lifting the helmet with Ferre De Deyne - tourism icon, adventure seeker, and the man who turned fun into big business. From Belgian nightclubs to Aussie kart tracks, Ferre spills the real stories behind his wild ride, his passion for community, and why helping others have fun is the ultimate success strategy.