The Great Re-Rating: Is the SaaSpocalypse Real?

34 min · 22 mei 2026

Beschrijving

This is a free preview of a paid episode. To hear more, visit www.categorypirates.news [https://www.categorypirates.news?utm_medium=podcast&utm_campaign=CTA_7] Last week, we recorded the very first episode of the Pirate Street Journal. The Pirate Street Journal is for leaders with a different mind. A different take on business news. Through the category lens. Our mini-books are timeless. PSJs are timely. Our mini-books are long stories longer. PSJs have 30-minute seat belts. Our mini-books are thinker’s high. PSJs try to help you think before you act. But, but, but, but… Piratey disclaimer: This is NOT financial advice. None of us have Series 63, Series 7, Series 6 7, CPAs, CFAs, IUDs, IEDs, and hopefully not IBS (this makes DUDE Wipes sad). Think of this like professional wrestling. It’s entertainment. Don’t be so smart, you’re stupid and suplex your safety net savings. Hey Ho, Let’s Go! PSJ is the new weekly thing. The video’s free. The deep-dive written analysis is paywalled. Watching makes you informed. Reading makes you different. Two ways to climb aboard: * Monthly subscriber: $20/month. You’ve done dumber things with $20. * Founding subscriber: $375/year. For about a dollar a day, you get every mini-book we’ve ever written (300+), every audiobook (30+), digital copies of all seven of our Big Books, and unlimited access to The Pirate Eddie Bot [https://categorypirates.com/pages/bots] and Pirate Christopher Bot [https://categorypirates.com/pages/bots], your 24/7 AI jamming partners for category building. To read this week’s deep dive, become a subscriber today. [https://www.categorypirates.news/subscribe] 1. Why is Salesforce down? Why is Micron up? The Mag 7 reported earnings, and they were great overall. But here’s some weird data. Salesforce (one of the Category Kings of SaaS) lost about a third of its market capitalization in the last 12 months, despite strong revenue and operating income. Forward P/E down 28% in twelve months. Benioff just announced a $50 billion stock buyback, one of the largest in corporate history. Micron (memory for AI) saw over a 6x increase in its stock price in the last 12 months, also with incredible revenue and operating income. Forward P/E sat at roughly 3x a year ago. Today it is over 7x. The stock more than tripled in that window, but earnings grew faster than the multiple did. In the columns, we have the Mag 7, plus SpaceX, which is soon to go public, as well as Micron and Salesforce. The rows are what matter. * Top row, Potential investors. Forward P/E above roughly 27, which is about +5 above the S&P 500 average PE multiple. * Middle row, market-average band. Forward P/E is roughly 17 to 27. The S&P 500 lives here at around 22. * Bottom row, Performance investors. Forward P/E below roughly 17, which is about -5 below the S&P 500 average PE multiple. The actual PEs are merely a placeholder, as there’s nothing magic about plus or minus 5 from the S&P 500 average. We want to discuss the fact that there are two types of investors. Performance investors. They invest in companies because of their current and near-term performance. Their performance is predictable, reliable, and steady. Sometimes slow, but never surprising. These are usually Category Kings today. These companies are valued at lower multiples, whether it is price to earnings, enterprise value to EBITDA, or price to sales. And there are Potential investors. They invest in companies regardless of their performance now or in the near term, but in their long-term future potential. Usually, these are companies that can become future Category Kings that no one else really sees. These companies are valued at much higher multiples, usually because earnings or sales are emerging and expected to accelerate. When Potential investors start buying a stock, they lift the forward PE multiple as they are willing to pay a premium for potential. They think the category size of prize [https://www.categorypirates.news/p/sizing-the-category-prize] is growing and has huge upside. They think the category is on the good side of the S-curve. All boats rise with the tide. When Potential investors sell a stock to Performance investors, it depresses the forward PE multiple because they aren’t willing to pay a premium for potential. They think the category size of prize is static and has limited upside. 2. Are you on the good or bad side of the s-curve Performance vs. Potential investors are fundamentally debating one fundamental question. Is the category and company on the good or bad side of the S-curve? You don’t have to be right on the precise number and date. It’s not like picking black 17 on the roulette table. It’s just picking black or white. Using data and Category Design. And thinking about thinking. You don’t have to predict timing. You don’t have to predict a number. You should, but don’t have to, do fancy analysis. Left or right of the S-curve is the question. If you are right, and everyone agrees with you, it can be a profitable bet. If you are right, and everyone disagrees with you, you can create generational wealth. But you have to be comfortable with the loneliness, name-calling and mockery that comes with rejecting the premise. When Pirate Eddie wrote in HBR that Netflix’s 80% stock drop in 2011 was Wall Street being dumb [https://hbr.org/2011/08/why-im-happy-netflix-raised-it], Wall Street called him dumb. When Pirate Eddie shared on CNBC about Tesla’s superconsumer [https://www.youtube.com/watch?v=sAxXwCC6hrc] being a new superconsumer who valued both functional and fun cars, Wall Street called him dumb again. When Pirate Eddie wrote in HBR that General Mills should sell its cereal business [https://hbr.org/2018/02/why-dominating-your-category-can-be-a-flawed-strategy], he made a lot of former clients/friends at General Mills angry. But the data at the time was undeniable. 12 years of category decline. And unless you believed carbs and sugar were ever coming back into vogue, General Mills’ cereal business would never be more valuable than it is today. And they should sell it. General Mills’ stock is down 38%, while Kellanova (old Kelloggs with cereal spun out) is up +4% since being acquired by Mars. General Mills’ PE ratio is 8x, and Kellanova’s PE is 23x. Sometimes being right doesn’t feel great at first. But the cost of being legendary is the willingness to be different. 3. Re-rating is a result of Category Design Re-rating is when Wall Street decides a company’s multiple should be higher or lower. Revenue, gross margins, and cash flow don’t change. The value of those economics does. Everything we value, we’ve been taught to value. Re-ratings are simply a redefinition of the Category. Did you know Domino’s Pizza was the 2nd best performing stock from 2010 through the end of 2019? Why? It transformed from a pizza delivery company to a tech company that happens to deliver pizzas. They invested heavily in their ‘pizza tracker’, apps, and frictionless mobile apps. It’s Category Design 101. And if you invested $1,000 into Domino’s at the beginning of 2010, you’d have $40,000 in 10 years. The best part is that re-ratings can happen slowly. You could have jumped on the Domino’s train any of the first 9 years of its run and done well. Wall Street is often blind to Category Design. Category Design is your unfair advantage. 4. The SaaSpocalypse is overstated The financial press has decided this is the death of software. Salesforce down $135 billion. ServiceNow down $100 billion. Workday down $50 billion. Hundreds of billions of dollars in enterprise software market cap gone in a year. It is the wrong frame. Software is not dying. On May 15, Marc Benioff sat down with the All-In Podcast and said, “… the software market’s rerated. It happens every now and then. There are cycles. You know, I’ve been doing Salesforce for 27 years, enterprise software for 40. And the market’s rerated.” — Marc Benioff The earnings are fine, but the multiples got cut. Salesforce guided to do $46 billion in revenue and $16 billion in cash flow this year. Performance is not the problem. Potential is. The market used to price these companies as Potential plays. Software is eating the world, every business needs a CRM SaaS, the seat count never stops growing. That story matured. The category got knowable. The TAM became visible. So the market quietly moved these names down a row. From Potential. To Neutral. Some all the way to Performance. Benioff is responding to this exactly the way a category designer should. He is doing three things in parallel. Buying back stock at compressed multiples because he believes the business is worth more than the market pays for it. Acquiring companies (Informatica), while, in his words, “everything’s a little cheaper.” And, most importantly, repositioning Salesforce out of the SaaS category entirely. AgentForce. Slack as the context engine. Humans, agents, and headless platforms interoperating. If that repositioning works, Salesforce gets re-rated up again under a new category label. Same business. Different multiple. Different shareholders. That is the move. 4. AI hardware is more valuable than AI software The content in this section is 100% created by AJ on X @alojoh [https://x.com/alojoh]. He’s a former Goldman Sachs investment banker, who built his own pirate ship that is a combination of investment research and trading advice with a rare alignment of incentives with his subscribers. The goal of equity research is to drive trading revenue for investment banking, not necessarily at the benefit of the reader of the research. There is a strong motivation to put out positive news and analysis for investment banking clients and even stronger reluctance to say anything negative about those same clients. It is not 100% trustworthy. The incentives for most traders/investors is to grow their own returns, even at the expense of subscribers/readers. They may tell you to buy a stock, but only after they bought it, and at times, they sell as they tell you to buy. Or their incentive is to grow their assets under management and charge you 2% of assets and 20% of carry for as long as possible. AJ is the odd combination of a top-tier investment researcher who uses it to trade for his own account. His basic subscription on X is only $7/month, but his hardcore channel is $500/month, which Pirate Eddie subscribes to and has already generated more than a 20x ROI on the cost of the annual hardcore subscription. Sign up if you like buried treasure. AJ is a pirate who routinely rejects the premise. This section is a synthesis of his insights and work and is shared with his permission. One of the most provocative quotes from AJ is, “Hardware is the endgame” for AI. For decades, software economics have always trumped hardware economics. In the age of AI, it’s no longer always true. Eighteen months ago, the DRAM memory industry was effectively left for dead. Post-COVID demand had snapped back. Customers had massively over-ordered during the shortages. The industry was working through an enormous inventory overhang. Prices collapsed. The major players took huge losses. Standard semiconductor cycle. Standard low-multiple memory business. Then the AI buildout happened underneath them. In two or three months, the entire setup will be inverted. Utilization went from roughly 20% to over 100%. Hyperscalers moved into “whatever it takes” pricing mode on memory. Long-term supply agreements got locked in across the three major players (Micron, Samsung, SK Hynix) who together produce roughly 95% of global DRAM. Memory used to be a commodity. Now it is AI infrastructure. The cleanest way to show you why is to put Micron next to the most darling AI software stock on the public markets right now. Palantir. * Revenue growth (year over year). Micron +196%. Palantir +85%. * Operating margin. Micron 67.6% (GAAP). Palantir 60% adjusted, 46% GAAP. Yes, you read that right. The memory chip company has a higher operating margin than the AI software company. * Rule of 40 (revenue growth percent plus operating margin percent). This is an awesome rule of thumb. If you want to know if a business is healthy or not, just take their revenue growth percent and add it up with their operating margin percent. If both are greater than 40%, you have a great business. Per Palantir’s own Q1 2026 investor deck, Micron sits at 265%. Palantir sits at 145%. Palantir is literally publishing slides that show Micron crushing them on the metric they brag about. * Forward P/E. Micron roughly 7x. Palantir roughly 95x. Palantir trades at a multiple thirteen times higher than Micron, while growing slower, earning lower margins, and scoring lower on its own framework of choice. This AI hardware company has the better business by every operating measure. The software company has the better multiple by every valuation measure. That is what a re-rating up looks like when it is not yet complete on one side and what a Potential premium looks like when it might be ahead of itself on the other. This does not mean Palantir is doomed. It means the gap between the two multiples is going to close. 5. The Mag-7 will be the Mag-10. Abundance will follow We are not telling you software is over. Anthropic and OpenAI will do extraordinarily well. Pirate Christopher made the call on the pod. These are the largest, fastest-growing companies ever created, sitting in private markets at scale that exceeds most of the Mag-7. They are the leadership of the next decade of AI software. When they go public, the math changes for everyone. But the SaaSpocalypse is more about the rise of AI hardware and hardware in general. This is why Micron is exploding. And why SpaceX is about to launch the largest IPO in history. The Mag-7 framing is already obsolete. Three names belong in the group that are not in it yet, and the math suggests all three of them get added inside the next twelve months. * OpenAI. Created the fastest-growing category in startup history. Reported to be exploring an IPO window. * Anthropic. Became the fastest-growing company in history. Already operating at a scale that exceeds most public Mag-7 members on the metric that matters most, category formation speed. * SpaceX. IPOing in June. Already cash-flow positive thanks to the Colossus lease deal with Anthropic, and reportedly being talked about at $1.75 to $2 trillion. And it does not stop at ten. Stripe could be next. The private IPOs of the last decade are starting to unwind. Every name that has been trapped in private markets at Potential multiples is about to become available to public investors who have been starved for Potential exposure. One more thing the matrix hints at. There is still no energy company in the Mag-anything bucket. Tesla is sometimes pitched as the answer because of its solar and battery business. The actual AI energy story is coming. There is a real chance we are entering one of the largest equity bull markets in modern history, and most professionals are still positioned for a recession that did not happen. Global GDP in 1926 was about $3 trillion. Today it is roughly $126 trillion. That is a ~50x expansion of human-created value in 100 years. The mechanism was not “stocks went up.” The mechanism was that humans kept designing new categories that created value from nothing. Refrigeration. Electrification. The semiconductor. The internet. Each of those was, in its moment, an abundance boom. Each one looked like a bubble in the middle innings. Each one was actually a re-rating of the entire economy onto a new S-curve. If AI is the next one, the abundance argument runs like this: * The S&P 500 goes up because the Mag-10 carries it. The top names are already a huge share of index weight. When they re-rate up, the index does too, almost mechanically. This is already happening. * The Nasdaq goes up more, because both the AI hardware layer and the AI software layer live inside it. Hardware re-rates up. Software re-sorts. The up names are bigger than the down names. Net positive. * Productivity finally shows up in the data. If even 30% of the AI productivity case is real, US GDP growth surprises to the upside for years. That is the macro backdrop bulls have been waiting for since the 1990s. * The Potential investor pool expands as more capital chases the abundance narrative. More Potential capital, chasing the same names, pushes multiples higher. The re-rating accelerates. If we are right about the abundance boom, the index investor does well. The Performance investor does fine. The Potential investor does great. But the category designer wins differently. The category designer wins by spotting re-ratings, in both directions, before the analyst class can model them. All of this boils down to two questions. * Is the category on the good or bad side of the s-curve? * Is the risk of staying the same greater than the risk of changing? If you can answer those questions honestly about your business, your career, your portfolio, your category, you could create a massive outcome and avoid sailing into rocky waters. Arrrrrrr, Category Pirates Eddie Yoon [https://eddiewouldgrow.com/] Christopher Lochhead [https://lochhead.com/]

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How Jennifer Hall Thornton, An Agentic Mom, Agentified Her Own Kids

Jennifer Hall Thornton [https://www.linkedin.com/in/jenniferhallthornton/] has a PhD and a law degree. Her kids’ friends call her Dr. Doctor. She ran the everything-but-sales side of a digital company while raising two kids thirteen months apart, with an elderly mother nearby and a husband who lived on a plane. She was in the first Academy cohort, before anyone could tell her the timing was right. She told them the timing was right. She is also an Agentic Mom [https://www.categorypirates.news/p/motherhood-30-how-creator-capitalist]. Jennifer built a set of Claude skills that logs into her kids’ college Canvas, checks for anything new, downloads it, summarizes it, emails them, and then builds practice quizzes from the material. She built it for herself first. Then she shared it with her 18 and 19-year-olds. The agentic mom is agentifying her children. A mother who learned to delegate the donkey work of her own life to AI agents, looked at her kids drowning in logins and busywork, and decided they did not need to be good at the stuff she had to be good at to survive school. Pirate Jennifer did not raise her kids to be the best version of her. She is consulting them into the best version of them. Most parents try to clone themselves. They want the kid to do the thing they did, or the thing they wish they had done. Pirate Jennifer did the opposite, and she did it before Creator Capitalist gave her the words. She made her kids write thank-you notes. Three a year, starting in third grade, one for each year of school by graduation. Both kids wrote far more than required. Her son’s handwriting is unreadable, and his fourth-grade teacher still messages him two years out of high school because he wrote her a note. Her daughter emailed a high school neuroscience teacher as a college freshman because something he taught her showed up on a biology midterm her professor never covered. He wrote back inside the hour. That is relationship capital [https://www.categorypirates.news/p/relationship-capital-the-8-connections], built by a nine-year-old and ten-year-old, compounding for a decade. The dinner table was a debate where you had to keep up no matter your age. That is intellectual capital. Showing up late, turning in sloppy work, going to office hours because you are actually curious, all of it builds reputation capital. She taught the four capitals before her kids could spell them. Then Creator Capitalist [https://creatorcapitalist.ai/] came out, and Jennifer read it and thought, well, duh. She had been running the flywheel the whole time. She finally had the languaging [https://www.categorypirates.news/p/languaging-the-strategic-use-of-language] for it. She told us that Creator Capitalist starts thirty years earlier than we thought. We wrote Creator Capitalist for adults. Mid-career or later, people who have already built some of the four capitals and are looking for what is next. Jennifer read it and started talking about how the frameworks were for her teenagers. In her velvet-hammer way, she told the donkeys to look again. Creator Capitalist is for kids, too. She is right. The four capitals are a flywheel, the same compounding engine that Christopher teaches young people about money. Except it starts spinning at 19 instead of 50. Tell a 19-year-old they have no intellectual capital, and they will believe you. Pirate Jennifer calls BS. Intellectual capital [https://www.categorypirates.news/p/intellectual-capital-5-ways-to-turn] is not the diploma. It is how you approach a problem, and what your friends come to you for. Her son is a poli-sci major who taught himself to run every machine in the engineering lab, became the TA for a course only engineering students are allowed to teach, and got paid for it. He applied to twelve colleges and got into twelve, with no sports and no titles, because he was different and had a story to tell. That is a Creator Capitalist, two years out of high school. Her daughter Emily is studying biochemistry at UT Austin. She loads every note and slide into a Claude project and has Claude teach her, write quizzes, grade them, then build new quizzes targeting only what she is getting wrong. Before her last exam she asked Claude for the hardest questions it could write. When the professor found one Claude missed, she fed it back and told Claude it blew it. She is co-creating her education with AI, then taking it back into the traditional system and winning. Her friends say it is too complicated. They are going to regret it. Here’s how to navigate this conversation: * 06:01 – Parenting in the age of AI: Pirate Christopher opens by asking what it is actually like to raise an 18 and 19-year-old right now, and why Jennifer is a far better parent to young adults than she was to little kids. * 11:09 – The book whack: How Jennifer told Category Pirates that Creator Capitalist, the book they wrote for mid-career adults, is really a curriculum for teenagers, and why they did not see it coming. * 11:44 – The thank-you note machine: Three notes a year starting in third grade, the fourth-grade teacher who still writes back, and relationship capital built by a nine-year-old. * 14:34 – The poli-sci grease monkey: The son who got into all twelve colleges he applied to with no sports and no titles, then became the engineering lab TA he was technically not allowed to be. * 22:55 – The flywheel at 19: Why the four capitals are the same compounding engine Christopher teaches kids about money, except they start spinning thirty years earlier. * 33:07 – “I call BS”: Jennifer dismantles the myth that young people have no intellectual capital, and explains what intellectual capital actually is. * 34:44 – The agentic mom agentifies her kids: The Claude skill that logs into Canvas, summarizes new material, and builds quizzes, and the moment Jennifer realized she should hand it to her children. * 39:26 – AI in the classroom: Why banning AI is the wrong move, what counts as cheating versus co-creating, and the World Book Encyclopedia parallel. * 42:01 – Teaching Claude to teach you: Emily’s biochemistry workflow, the hardest-quiz challenge, and the Feynman technique applied to an AI. * 46:33 – Build a bot, sell it to your friends: Eddie on why a college kid should build an O-chem TA bot, charge classmates fifty bucks, and learn the material better in the process. * 53:15 – The Dickens exercise: If 18-year-old Jennifer were starting today, loving to learn and unafraid to fail, what would she build. * 01:04:19 – Start with relationship capital: Why young people should start the flywheel with the capital they already have, and how to find the intellectual capital you do not know you own. We were not wrong about Creator Capitalist. Jennifer just showed us it starts earlier than we thought. The framework does not care how old you are. It cares whether you get the flywheel spinning before everyone else does. Jennifer did it intuitively, over fifteen years, without the words. She raised two Creator Capitalists, then spent this conversation reverse-engineering how she pulled it off. Imagine what that compounding looks like for a kid who has the framework AND the next twenty years ahead of them, instead of behind them. Whether you are the parent or the kid, the work starts the same way. Get the agents running. Get the flywheel spinning. Stop doing the donkey work a machine can do, and spend the time you save building the four capitals nobody can take from you. Arrrrrr, Category Pirates 🏴‍☠️ Eddie Yoon Christopher Lochhead P.S. The fastest way to start agentifying your own life (or your kid’s). Pirate Jennifer built her agents alone, a step or two ahead of everyone around her. You do not have to. Become a Founding Subscriber and you get access to The Pirate Eddie Bot and the new Pirate Christopher Bot, the fastest way we know to put the four capitals to work in your life, your career, and your kids’ education, without waiting for permission from a school that still thinks AI is cheating. → [Become a Founding Subscriber to get access here.] [https://www.categorypirates.news/subscribe] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe [https://www.categorypirates.news/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

29 mei 20261 h 8 min

Category Queen vs. Category Queen: Is OpenAI About to Get Dethroned?

Anthropic is paying SpaceX $1.25 billion a month for compute. Every month through May of 2029. Roughly $45 billion total. That single contract is bigger than SpaceX’s entire annual revenue today. Software is paying hardware. Hardware is paying energy. Energy is paying space. Is it three card monte? Or is the pie getting massively bigger? This should be on every business news front page this week. Instead, the headlines are about Sam Altman’s house getting attacked, Eric Schmidt getting booed off a stage, and OpenAI quietly leaking that it might file for an IPO too. Here’s what we covered in this episode: 1. AI gets an F in marketing. 360,000 Americans are in Facebook groups organized against data centers. AI is polling less popular than ICE, less popular than Trump, less popular than politicians. The technology being protested is curing diseases and driving much of US GDP growth. So why are so many angry at AI? Pirate Eddie has a theory, and it does not involve AI at all. Marriage rates. Birth rates. Teenage drinking. Labor force participation among young men. All down. Life stages and zest for life as we know was crumbling before AI. 2. SpaceX is going public. The TAM is the size of the American economy. The S-1 is pitching a $28.5 trillion total addressable market. U.S. GDP is $32 trillion. SpaceX is asking public markets to fund a business roughly the size of the entire American economy, run by a CEO whose vesting schedule requires interplanetary colonization. Imagine being on the dock before the Nina, Pinta and Santa Maria set sail and you were offered a chance to invest in the new world. What was the ROI on America? What if you had a chance to invest in Space? But the history of IPOs is that retail investors get hurt. The history of Elon Musk is that betting against him is also expensive. The Pirates how category designers think about an IPO this size without losing your mind or your savings. 3. The category queen vs. the category queen. The fastest-growing company in the history of business is not OpenAI. It is Anthropic. Anthropic was founded by people who left OpenAI. They are now in talks at $900 billion. Higher valuation. Higher growth. First profitable quarter ever at $11 billion in revenue. Andrej Karpathy, founding member of OpenAI and the man who coined vibe coding, just joined Anthropic. Ross Nordeen of xAI joined Anthropic earlier this month. The defectors are recruiting the defectors. Category Design 101 says the queen takes 76% of the economics. Everyone else shares 13%. So which one is the queen? Pirate Christopher has a frame on the video that recasts the entire question. He thinks this is not OpenAI versus Anthropic at all. This is the (new) Pirate Street Journal. Every Wednesday, we pick three headlines worth paying attention to and break down the category underneath. Three Wednesdays a month, the video is free (for now). Once a month, we drop a written deep dive for paid subscribers, the kind of category analysis you cannot get anywhere else. Two ways to climb aboard: * Monthly subscriber: $20/month. You’ve done dumber things with $20. * Founding subscriber: $375/year. For about a dollar a day, you get every mini-book we’ve ever written (300+), every audiobook (30+), digital copies of all seven of our Big Books, and unlimited access to The Pirate Eddie Bot [https://categorypirates.com/pages/bots] and Pirate Christopher Bot [https://categorypirates.com/pages/bots], your 24/7 AI jamming partners for category building. To never miss a deep dive, become a subscriber today. [https://www.categorypirates.news/subscribe] What’s coming up on Pirate Street Journal A few of the threads from this week’s episode are running headlong into a much bigger story, which is the IPO season that is about to define the next decade of public markets. On June 10th, two days before SpaceX is estimated to start trading, we are publishing the next PSJ written deep dive. We will be working through how a category designer thinks about investing in an IPO of this scale, what the category math says about SpaceX, OpenAI, and Anthropic going public in the same window, and we don’t know what the headlines will do between now and then, so there will be more. Piratey disclaimer: This is NOT financial advice. None of us have Series 63, Series 7, Series 6 7, CPAs, CFAs, IUDs, IEDs, and hopefully not IBS (this makes DUDE Wipes sad). Stay tuned for next week’s episode! Hey Ho, Let’s Go! Arrrrrrr, Category Pirates Eddie Yoon [https://eddiewouldgrow.com/] Christopher Lochhead [https://lochhead.com/] P.S. - Founding subscribers get every mini-book we have ever written (300+), every audiobook (30+), digital copies of all seven Big Books, and unlimited access to The Pirate Eddie Bot and Pirate Christopher Bot [https://categorypirates.com/pages/bots], your 24/7 AI jamming partners for category building for about a dollar a day. You have done dumber things with a dollar a day. 👉 Become a founding subscriber. [https://www.categorypirates.news/subscribe] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe [https://www.categorypirates.news/subscribe?utm_medium=podcast&utm_campaign=CTA_2]