Omslagafbeelding van de show ChannelWaves by Structured

ChannelWaves by Structured

Podcast door Steven Kellam

Engels

Business

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Over ChannelWaves by Structured

A podcast for Channel Marketers, Channel Waves is a place where channel leaders share success strategies, best practices and emerging trends, brought to you by Structured.

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32 afleveringen

aflevering Episode 32 Leslie Chiorazzi artwork

Episode 32 Leslie Chiorazzi

AI, MSPs, and Real-World Impact In this episode of ChannelWaves, Steven Kellam talks with Leslie Chiorazzi, Managing Partner of CMIT Solutions Manhattan, about what AI actually looks like inside an MSP today. Leslie shares how she’s using AI to better understand her best clients, improve sales and marketing efforts, streamline operational work, and free up time to focus on relationships and strategy. They also discuss the growing complexity MSPs face when working with large vendors and distributors, and how AI can help make marketing, information, and insights easier to access and act on. As AI takes on more execution and day-to-day busywork, people still buy from people. Relationships, conversations, and trust remain central, with AI supporting how MSPs market, sell, and serve customers rather than replacing the human side of the business.

13 jan 2026 - 18 min
aflevering Episode 31 - Rebecca Jones artwork

Episode 31 - Rebecca Jones

Self-Serve 2.0 is Here and It’s Not What You Think AI is transforming the partner experience but not in the robotic, rinse-and-repeat way people expected. In this episode, Steven Kellam sits down with Rebecca Jones, Chief Growth Officer and COO at Bridge Partners, to unpack how self-serve has leveled up. Call it Self-Serve 2.0. It is faster, smarter, and finally useful. They explore how AI can personalize partner engagement at scale, strip out the chaos of bloated portals, and surface the real Voice of Partner using actual data instead of guesswork. Bottom line: vendors who blend AI with real human expertise are winning on relationships, not just results. If you care about keeping partners engaged and productive, this conversation is your playbook.

16 okt 2025 - 28 min
aflevering Episode 29 - Kathryn Rose artwork

Episode 29 - Kathryn Rose

In this episode of ChannelWaves, host Steven Kellam sits down with Kathryn Rose—founder of ChannelWise, co-founder of the Channel Marketing Association, international speaker, and bestselling author. The conversation dives into the current state of channel marketing, the role of associations in supporting marketing professionals, and what’s coming up at the Channel Marketing Association Summit. The two also unpack one of the biggest forces reshaping channel strategy today: artificial intelligence. From humorous anecdotes about their personal AI assistants to practical applications of AI for partner engagement and content creation, Kathryn and Steven offer a grounded yet forward-looking perspective on what AI means for today’s channel leaders. Tune in for insights, inspiration, and a bit of levity around navigating change in the channel ecosystem.

16 apr 2025 - 24 min
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