Chaos to Clarity
He sold his car for $2,500. No loan, no debt. By year one he was close to $1 million in revenue. Over nine years he bootstrapped 365 Cycles into a mid-eight-figure e-commerce business selling bicycle parts and accessories across the US. Then a single supplier email during COVID dropped his revenue 70% in one day. Over 13 months he lost $750,000. In this conversation, Ben Berman and Piyush Thacker cover the full arc: how the just-in-time inventory model works, what it actually costs to sell a $100 product online across Amazon, eBay, Walmart, and your own website, why Ben targets 18 to 20X return on ad spend when most marketers celebrate 10X, and how a $2,500-per-hour coach turned out to be the best money he ever spent. Ben also shares why fractional leadership works better than full-time C-suite for most growing businesses, and the one lesson from a gymnastics coach about the Latin meaning of "to teach" that changed how he trains his entire team. His biggest lesson: money without wisdom just makes you dumber. Listen on Spotify. Watch on YouTube: https://youtu.be/nZa_ELG71H4
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