How to Build Real Connections in Cattle Ranching

Why Animals Do What They Do

At the UC Davis CLEAR Center, understanding animals goes beyond observing behavior—it’s about uncovering how animals think and interact with the world around them. In this episode of CLEAR Conversations, host Tracy Sellers sat down with Kristina Horback to explore the growing field of animal cognition and what it means for animal welfare, livestock management, and the future of sustainable agriculture.

Teaching the Next Generation of Swine Producers

On this episode of the CLEAR Conversations podcast, host Tracy Sellers visits the swine facility at University of California, Davis to speak with swine manager Shelby Sopocy about how her work helps educate students, supports research and also helps to bridge the gap between agriculture and the general public. The UC Davis swine facility is a farrow-to-finish operation, meaning pigs are born, raised, and finished all in one location. According to Sopocy, that makes the facility a unique hands-on learning environment for students studying animal science, veterinary medicine, and agriculture. Listen on: Apple Podcasts: https://podcasts.apple.com/us/podcast/clear-conversations/id1844923534 Spotify: https://open.spotify.com/show/0EsxxMUuHGRysasRq5k1bS iHeartRadio: https://iheart.com/podcast/299490214 Amazon Music/Audible: https://music.amazon.com/podcasts/94808eee-a498-49ec-a3da-9bae97d0250d

How to Build Real Connections in Cattle Ranching

It’s a somewhat surprising confession from someone who delivered a standout presentation to a packed room on leadership and communication at the NCBA’s annual event, CattleCon. But as a first-generation rancher, Johnston’s path into ranching has never really followed a predictable script. She didn’t grow up in agriculture. She didn’t show cattle. She didn’t even know what FFA was. She actually grew up in a Denver suburb—closer to Starbucks than stockyards. And now she splits her time between large-scale ranch production and consulting on communication and strategy within the industry. Her story begins, improbably enough, with an environmental studies degree from the University of Colorado, Boulder.

Protecting and Preserving the Ability of Farmers to Continue Producing Food

As Tracy Sellers kicks off the latest episode of the CLEAR Conversations podcast, at the UC Davis Beef Barn, the occasional rustle of cattle in the background offers a fitting reminder of what’s at the heart of it all: real animals, real people, and an industry that rarely gets to tell its full story. And with National Ag Day approaching, it’s exactly the right moment to have that conversation—about what agriculture looks like in California today, and why it matters more than ever. That’s what brings Shannon Douglass to the table. As the first woman to lead the California Farm Bureau Federation as its president, in its more than 100-year history of the non-profit organization, Douglass represents thousands of farmers and ranchers across the state. But the conversation isn’t about titles—it’s about telling the story of California agriculture at a time when many people are more disconnected from it than ever before.

Evolution of Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production. Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability. That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement. Listen on: Apple Podcasts: https://podcasts.apple.com/us/podcast/clear-conversations/id1844923534 Spotify: https://open.spotify.com/show/0EsxxMUuHGRysasRq5k1bS iHeartRadio: https://iheart.com/podcast/299490214 Amazon Music/Audible: https://music.amazon.com/podcasts/94808eee-a498-49ec-a3da-9bae97d0250d