CLEAR Conversations
As Tracy Sellers kicks off the latest episode of the CLEAR Conversations podcast, at the UC Davis Beef Barn, the occasional rustle of cattle in the background offers a fitting reminder of what’s at the heart of it all: real animals, real people, and an industry that rarely gets to tell its full story. And with National Ag Day approaching, it’s exactly the right moment to have that conversation—about what agriculture looks like in California today, and why it matters more than ever. That’s what brings Shannon Douglass to the table. As the first woman to lead the California Farm Bureau Federation as its president, in its more than 100-year history of the non-profit organization, Douglass represents thousands of farmers and ranchers across the state. But the conversation isn’t about titles—it’s about telling the story of California agriculture at a time when many people are more disconnected from it than ever before.
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