CMO School

5 Ways to Beat Imposter Syndrome That Work Right Away

Imposter syndrome is why most Fractional CMOs undercharge, second-guess their strategy, and shrink in client meetings. And the advice everyone gives you to "work on your mindset” is great, and I'm a huge believer in it — but that takes TIME. And if you've got clients you're leading right now, you need something that works IMMEDIATELY. In this episode, we break down: * 5 tips to help you get past imposter syndrome fast * How to build trust with clients (even when you don't have all the answers) * Why you don't need to be the expert in everything as a CMO * The ONE thing that dissolves imposter syndrome faster than anything else * The question I ask myself when I get stuck in my head with a client (steal it!) If you're working as a Fractional CMO and imposter syndrome is keeping you from showing up like the leader your clients hired you to be you’ll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ [http://www.fractional-cmo-school.com/]

Do I Even Want To Be A Fractional CMO? | Live Coaching Call

So many people start Fractional work then find themselves burnt out, and questioning if this model is even a fit for them. I sat down with one of my Fractional CMO School students, for a live coaching call. Lisa came to me feeling disillusioned with the fractional model after a few client experiences, and wondering what to do next. I helped her see that didn't hate the model, she just wasn’t operating inside the right structure. She had been making the same mistakes I see others make all the time, so I asked her to come on the podcast because I KNEW her experience would be so helpful for many others. In this episode, we break down: * The biggest mistake I see CMO’s make when building out strategies (that actually overwhelms your clients too) * The most common places where Fractionals end up overdelivering in their role * A simple filter you can use to make sure you stay in your lane and only do CMO-level work * The driving analogy that helped me step into leadership and totally changed how my clients saw me (you can steal it!) If you're working as a Fractional but you’re buried in your client's Slack, your days are FULL of meetings, and you’re being pulled in a million directions, this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ [http://www.fractional-cmo-school.com/]

How to Sell Fractional CMO Services: Sales Secrets From a 7-Figure CMO

Sales is the one skill nobody teaches you as a fractional CMO — and it's the one that determines whether your business actually grows. Most of us got into this because we're good at marketing. Not because we love selling. For a long time, I hated it. I wasn't comfortable doing it, I didn't feel like I was good at it, and the idea of getting on a call where someone might say no felt awful. Four years and millions in client revenue later — sales is one of my strongest skills. In this episode, I'm breaking down every lesson that got me there: * The mindset shift that made selling stop feeling gross * The one thing you can do to make people feel understood before you've pitched anything, * Why I turn people away — and how it's built my business * How to lead a sales call so you're never getting interviewed * How to say your high-ticket prices without flinching. * And what you can do to get better at sales. If sales still feels uncomfortable, or it’s something you want to get better at, this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ [http://www.fractional-cmo-school.com/]

How to Shift From Doing Marketing to Leading Marketing as a Fractional CMO

What you spend your time on determines everything — how visible you are to your client, how much authority you actually have, how much they'll pay you, and whether you burn out. If you've ever felt like you're executing all the marketing while your client sees you as someone who takes direction instead of sets it, this episode will help you understand why. In this episode, I break down: * The four things a CMO actually owns (and where execution lives) * The daily filter you use to know if you're staying in the right scope * Why staying in execution keeps you invisible — and what that costs you * What happens when you start setting these boundaries This shift isn't about confidence or willpower. It's about clarity on your role. And once you have that, everything changes — how your client sees you, what you charge, how much control you have over your time. Because stepping into the CMO role isn't about doing more. It's about operating at a different level. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ [http://www.fractional-cmo-school.com/]

Fractional CMO vs Agency vs Contractor: How Switching Between Roles Is Costing You

What you call yourself matters less than what you actually do. And when you code-switch with the same client — saying CMO, operating as contractor — you're losing authority and pricing power. If you've ever found yourself executing work for a client while also calling yourself their Fractional CMO, this episode will help you understand why. In this episode, I'm breaking down: * Exactly what to do in your first 90 days as a fractional CMO * What you should do (and not do) in months one, two, and three * How to integrate with the team and establish your rhythm as the leader * Why this progression determines whether you operate like a CMO or a contractor This isn't about being rigid or distant. It's about clarity and boundaries. Because being a Fractional CMO isn't just about strategy — it's about the seat you're actually in. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ [http://www.fractional-cmo-school.com/]