Content Kingdom

E28: Why Most Marketing Metrics Don’t Drive Business Results with Marc Binkley

In this episode of Content Kingdom, host David G. Ewing sits down with Marc Binkley, President of the Calgary Marketing Association, to challenge one of the biggest assumptions in modern marketing: that more data leads to better decisions. Marc breaks down why marketers are overly focused on dashboards, engagement metrics, and attribution models that look impressive but often fail to connect to real business outcomes. Instead, he introduces a more grounded, evidence-based approach to marketing, one that prioritizes cash flow, customer behavior, and long-term demand over short-term vanity metrics. The conversation dives into the concept of strong vs. weak forces in marketing, explaining why factors like the economy, seasonality, and product availability matter far more than most marketers want to admit. Marc also shares a powerful personal example of replacing cold outreach with content-driven inbound and achieving the same revenue with stronger relationships and higher-quality deals. Follow Marc on LinkedIn: https://www.linkedin.com/in/marcbinkley/ Other Links: Calgary Marketing Association: https://calgarycma.com/ [https://calgarycma.com/] Sleeping Barber Podcast: https://sleepingbarber.ca/ [https://sleepingbarber.ca/] WARC (World Advertising Research Center): https://www.warc.com [https://www.warc.com] Ehrenberg-Bass Institute: https://www.marketingscience.info [https://www.marketingscience.info] Cashflow Funnel (B2B Institute): https://business.linkedin.com/marketing- [https://business.linkedin.com/marketing-solutions/b2b-institute]solutions/b2b-institute [https://business.linkedin.com/marketing-solutions/b2b-institute] Quadicle:  https://www.quadicle.com [https://www.quadicle.com]

E27: From CMO to Growth Engineer The Future of Marketing Roles with Kosta Hantzis, CMO of Nutré Meals

In this episode of Content Kingdom, host David G. Ewing sits down with Kosta Hantzis, CMO of Nutré Meals, to unpack a bold claim: the traditional CMO role is dead and AI is rewriting the rules. Kosta shares how he operates as a “growth engineer,” using AI to replace entire workflows, automate decision-making, and move faster than traditional teams ever could. From autonomous dashboards and real-time ad optimization to building landing pages and entire systems with AI, this conversation dives deep into what modern marketing actually looks like in 2026. But it’s not just about tools. Kosta explains why taste, speed, and execution now matter more than deep expertise, how marketers can get started with AI today, and why those who don’t adapt risk being left behind not by AI itself, but by people who know how to use it. Kosta Hantzis: https://www.linkedin.com/in/kostahantzis/ [https://www.linkedin.com/in/kostahantzis/] Stay Dialed: https://staydialed.netlify.app/ [https://staydialed.netlify.app/] Personal Website: https://kosta.framer.website/ [https://kosta.framer.website/]

E26: She Knows Why Your Marketing Isn’t Working with Priscilla McKinney, founder of LiTTLE Bird Marketing

In this episode of Content Kingdom, host David G. Ewing sits down with Priscilla McKinney, founder of LiTTLE Bird Marketing, to explore the critical intersection of market research, content strategy, and measurable business outcomes. Drawing on her background in cultural anthropology and extensive experience working with research-driven organizations, Priscilla challenges the common reliance on intuition in marketing and emphasizes the importance of structured, data-informed decision-making. The conversation introduces a practical framework built around strategy, organization, accountability, and repeatability (SOAR), designed to eliminate random acts of marketing and replace them with systems that drive consistent results. Priscilla highlights the importance of understanding buyer personas, leveraging both qualitative and quantitative data, and building processes that can be tested, refined, and scaled. She also reinforces that many organizations execute marketing without truly evaluating performance or tying efforts back to revenue.

E25: Building Community-Led Growth in Modern B2B Marketing

In this episode of Content Kingdom, David G. Ewing sits down with Kathleen Booth, VP of Marketing at Sequel.io, to explore how community-driven strategies are reshaping modern B2B marketing. The conversation centers on a critical distinction: the difference between an audience and a community. While audiences receive content, communities actively engage with each other, creating deeper relationships, stronger brand affinity, and long-term value. The episode also dives into practical strategies for building a community from the ground up, starting with a trusted core network, fostering early engagement, and identifying “evangelists” who take ownership and help the community grow organically. Kathleen emphasizes that community is not defined by a platform, but by relationships and shared identity. For marketers looking to stand out in a crowded landscape, this approach offers a powerful path to building trust, generating insight, and creating sustainable competitive advantage.

E24: Aligning Sales and Marketing for B2B Growth with Pam Didner, B2B Consultant & Keynote Speaker

In this episode of Content Kingdom, host David G. Ewing sits down with Pam Didner, B2B Marketing Consultant and Keynote Speaker, to unpack one of the biggest challenges in B2B today: aligning sales and marketing through content. With a deep understanding of both worlds, Pam shares tactical strategies for tailoring content across the full sales funnel from cold outreach to closing deals and driving upsells. She challenges marketers to rethink content delivery, not just by repurposing assets, but by customizing the context in which content is used. Whether it's knowing when to introduce an ebook, how to personalize messaging without scaling chaos, or how to reframe case studies for maximum impact, Pam emphasizes empathy, adaptability, and specificity. The conversation also explores how AI can assist with content creation while cautioning against losing the human touch that makes marketing truly effective.