Omslagafbeelding van de show Copy And

Copy And

Podcast door Sam Burmeister | Conversion Copywriter @ Nomad Copy

Engels

Business

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Over Copy And

The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.  I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...  Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.

Alle afleveringen

38 afleveringen

aflevering 37. Copy, SEO, and a DIY Website Overhaul artwork

37. Copy, SEO, and a DIY Website Overhaul

In this episode, Samantha shares what happened when she sat down with a friend and fellow local business owner to overhaul a DIY website that was costing her bookings. What started as a casual favor turned into a masterclass in what most small business owners get wrong when they build their own Squarespace site — and how to fix it without blowing a budget or hiring a full agency. Join the retention games here [https://samanthaburmeister--candocontent.thrivecart.com/retention-games/](and don't forget to vote for ME!) Connect with me: * Instagram [https://www.instagram.com/nomad.copy] * LinkedIn [https://www.linkedin.com/in/samanthaburmeister] * Website [https://www.nomadcopyagency.com/] Nomad Copy Services [https://www.nomadcopyagency.com/services]→ sales pages, emails, websites, and more. Get on my calendar [https://www.nomadcopyagency.com/contact] → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot [https://www.nomadcopyagency.com/opt-in-copy-bot] → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube [https://youtube.com/playlist?list=PLKjZ9fK2FsE7Bw8svKw6RDy-pnUeeZ4lQ&si=xmxzkuVJ83INy_Bd]  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. [https://www.nomadcopyagency.com/done-for-you-copywriting]

18 mei 2026 - 15 min
aflevering 36. Retain more clients in your DFY services, membership, and digital products artwork

36. Retain more clients in your DFY services, membership, and digital products

In this episode, Samantha digs into one of the most underutilized sales strategies in the online business world: retention. If you're spending all your energy chasing new clients while your existing ones quietly slip away, this episode is for you. Samantha covers the copy and strategy moves that keep clients in your membership, coming back for your products, and hiring you again for done-for-you work — because former buyers are 67% more likely to purchase again than a brand-new lead. Join the retention games here [https://samanthaburmeister--candocontent.thrivecart.com/retention-games/](and don't forget to vote for ME!) Connect with me: * Instagram [https://www.instagram.com/nomad.copy] * LinkedIn [https://www.linkedin.com/in/samanthaburmeister] * Website [https://www.nomadcopyagency.com/] Nomad Copy Services [https://www.nomadcopyagency.com/services]→ sales pages, emails, websites, and more. Get on my calendar [https://www.nomadcopyagency.com/contact] → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot [https://www.nomadcopyagency.com/opt-in-copy-bot] → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube [https://youtube.com/playlist?list=PLKjZ9fK2FsE7Bw8svKw6RDy-pnUeeZ4lQ&si=xmxzkuVJ83INy_Bd]  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. [https://www.nomadcopyagency.com/done-for-you-copywriting]

11 mei 2026 - 20 min
aflevering 35. Always Be Selling - 7 sneaky places to add copy and make more sales artwork

35. Always Be Selling - 7 sneaky places to add copy and make more sales

In this episode, Samantha discusses all the places you're not using copy to sell — and how to fix that without writing a single extra sales page. Think of it as an audit of the real estate you already own but aren't monetizing: your email signature, your website's header and footer, your post-sale email sequence, your freebie, your slides, and even the videos you're already sending out. This one is practical, fast, and full of things you can implement today. Sales isn't a four-letter word here. If you're a business owner, you're here to sell — and Samantha walks through exactly how to make that happen with micro-copy that works in the background so you don't have to hustle harder. Connect with me: * Instagram [https://www.instagram.com/nomad.copy] * LinkedIn [https://www.linkedin.com/in/samanthaburmeister] * Website [https://www.nomadcopyagency.com/] Nomad Copy Services [https://www.nomadcopyagency.com/services]→ sales pages, emails, websites, and more. Get on my calendar [https://www.nomadcopyagency.com/contact] → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot [https://www.nomadcopyagency.com/opt-in-copy-bot] → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube [https://youtube.com/playlist?list=PLKjZ9fK2FsE7Bw8svKw6RDy-pnUeeZ4lQ&si=xmxzkuVJ83INy_Bd]  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. [https://www.nomadcopyagency.com/done-for-you-copywriting]

4 mei 2026 - 16 min
aflevering 34. Copy Chats - How Breanna Owen Uses Human Design To Write Copy artwork

34. Copy Chats - How Breanna Owen Uses Human Design To Write Copy

In this episode, Samantha sits down with Breanna Owen of Owen Your Mark for a candid conversation about what separates two copywriters who write emails for a living. Breanna uses human design theory to inform the emails she writes, eliminating the guesswork of which messaging strategies will feel good and convert for each business owner. Samantha brings the sales psychology and launch strategy angle, and together they dig into what it looks like when two copywriters geek out about the stuff most business owners don't even know to ask about. This one started as a Voxer thread and turned into a full episode. Worth it. Connect with me: * Instagram [https://www.instagram.com/nomad.copy] * LinkedIn [https://www.linkedin.com/in/samanthaburmeister] * Website [https://www.nomadcopyagency.com/] Nomad Copy Services [https://www.nomadcopyagency.com/services]→ sales pages, emails, websites, and more. Get on my calendar [https://www.nomadcopyagency.com/contact] → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot [https://www.nomadcopyagency.com/opt-in-copy-bot] → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube [https://youtube.com/playlist?list=PLKjZ9fK2FsE7Bw8svKw6RDy-pnUeeZ4lQ&si=xmxzkuVJ83INy_Bd]  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. [https://www.nomadcopyagency.com/done-for-you-copywriting]

27 apr 2026 - 36 min
aflevering 33. What Are Copy VIP Days, And When Are They Better than Copy Projects? artwork

33. What Are Copy VIP Days, And When Are They Better than Copy Projects?

In this episode, Samantha breaks down her favorite way to work with clients: the copywriting VIP day. If you've ever wondered what done-in-a-day copywriting [https://www.nomadcopyagency.com/services] actually looks like (and whether it's right for you), this one's for you! Samantha walks through what she can realistically accomplish in a single seven-hour writing day, including a full website, a high-converting sales page, or a core set of launch emails. She also gets honest about what a VIP day isn't built for, so you can figure out whether this format or a longer project is the better fit before you reach out. This episode doubles as a behind-the-scenes look at how Samantha structures client work, complete with client results. * Book a VIP Day here [https://www.nomadcopyagency.com/contact] * Learn more about VIP Days an Projects here [https://www.nomadcopyagency.com/services] Connect with me: * Instagram [https://www.instagram.com/nomad.copy] * LinkedIn [https://www.linkedin.com/in/samanthaburmeister] * Website [https://www.nomadcopyagency.com/] Nomad Copy Services [https://www.nomadcopyagency.com/services]→ sales pages, emails, websites, and more. Get on my calendar [https://www.nomadcopyagency.com/contact] → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot [https://www.nomadcopyagency.com/opt-in-copy-bot] → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube [https://youtube.com/playlist?list=PLKjZ9fK2FsE7Bw8svKw6RDy-pnUeeZ4lQ&si=xmxzkuVJ83INy_Bd]  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. [https://www.nomadcopyagency.com/done-for-you-copywriting]

20 apr 2026 - 17 min
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
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