42. Why Everyone Sounds The Same Online - Beige-ification, AI, and Cape Cod Cafes

42. Why Everyone Sounds The Same Online - Beige-ification, AI, and Cape Cod Cafes

In this episode, Samantha sits down with Sara Joelle of Between the Lines Copy for a candid conversation about AI in copywriting.  Spoiler alert: we don't love it, but understand where it can give someone a boost.  So we get real about those lengthy AF brand voice guides, and why we all need to exercise our creativity like a muscle.  If you've ever wondered whether your AI tool genuinely "knows" you, or whether that 86-page brand voice guide your client handed over is doing anything useful, this one's for you. Key points covered in episode: * Why AI tools give eerily similar answers to different people, and what that means for anyone using AI-generated copy to stand out * The difference between using AI as a task tool versus letting it do your thinking for you (these are not the same thing) * What makes a brand voice guide worth having, and what makes one a complete waste of time * How Sarah keeps her creativity sharp with a dedicated monthly practice Connect with Sara from BTL Copy: * Between the Lines Copy Website [https://betweenthelinescopy.com/] * Say hi on Instagram [https://www.instagram.com/btlcopy/] * Tell her your favorite chai shop on Threads [https://www.threads.com/@btlcopy] Connect with me: * Instagram [https://www.instagram.com/nomad.copy] * LinkedIn [https://www.linkedin.com/in/samanthaburmeister] * Website [https://www.nomadcopyagency.com/] Nomad Copy Services [https://www.nomadcopyagency.com/services]→ sales pages, emails, websites, and more. Get on my calendar [https://www.nomadcopyagency.com/contact] → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot [https://www.nomadcopyagency.com/opt-in-copy-bot] → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube [https://youtube.com/playlist?list=PLKjZ9fK2FsE7Bw8svKw6RDy-pnUeeZ4lQ&si=xmxzkuVJ83INy_Bd]  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. [https://www.nomadcopyagency.com/done-for-you-copywriting]

41. Simplifying Copy for Functional Illiteracy

In this episode, Samantha discusses functional illiteracy and what it means for how you write marketing copy.  One in five US adults reads below a fifth-grade level, and even your smartest clients read faster and understand more when your writing is simpler. Samantha breaks down the research on reading levels, where service providers most commonly create friction in their copy, and five specific things you can do today to make your copy more readable and more profitable. Grab the Forgotten Launch Emails Checklist for $1 [https://nomadcopyagency.thrivecart.com/launch-emails-checklist]with code PODCAST. Connect with me: * Instagram [https://www.instagram.com/nomad.copy] * LinkedIn [https://www.linkedin.com/in/samanthaburmeister] * Website [https://www.nomadcopyagency.com/] Nomad Copy Services [https://www.nomadcopyagency.com/services]→ sales pages, emails, websites, and more. Get on my calendar [https://www.nomadcopyagency.com/contact] → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot [https://www.nomadcopyagency.com/opt-in-copy-bot] → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube [https://youtube.com/playlist?list=PLKjZ9fK2FsE7Bw8svKw6RDy-pnUeeZ4lQ&si=xmxzkuVJ83INy_Bd]  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. [https://www.nomadcopyagency.com/done-for-you-copywriting]

40. Copy Your Onboarding Might Be Missing

In this episode, Samantha digs into one of the most overlooked areas in a service-based business: onboarding copy. Most business owners pour energy into attracting new leads, but let the experience go flat the moment someone fills out a contact form. This episode walks through the full client journey, from that first inquiry to kickoff, and shows exactly where nurture emails and branded copy can keep people warm, excited, and moving forward. Connect with me: * Instagram [https://www.instagram.com/nomad.copy] * LinkedIn [https://www.linkedin.com/in/samanthaburmeister] * Website [https://www.nomadcopyagency.com/] Nomad Copy Services [https://www.nomadcopyagency.com/services]→ sales pages, emails, websites, and more. Get on my calendar [https://www.nomadcopyagency.com/contact] → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot [https://www.nomadcopyagency.com/opt-in-copy-bot] → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube [https://youtube.com/playlist?list=PLKjZ9fK2FsE7Bw8svKw6RDy-pnUeeZ4lQ&si=xmxzkuVJ83INy_Bd]  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. [https://www.nomadcopyagency.com/done-for-you-copywriting]

39. How to Increase Your Webinar Show-Up Rate

Your webinar show-up rate has less to do with your audience size and more to do with your copy. In this episode, Samantha digs into why people register for webinars, never show up, and why sending one generic confirmation email is leaving money on the table. She shares the five core show-up emails she writes for her clients, the best practices behind each one, and what the research actually says about attendance rates, live conversions, and calendar adds. Get the webinar show up email templates here [https://nomadcopyagency.thrivecart.com/webinar-show-up-emails-template/] Connect with me: * Instagram [https://www.instagram.com/nomad.copy] * LinkedIn [https://www.linkedin.com/in/samanthaburmeister] * Website [https://www.nomadcopyagency.com/] Nomad Copy Services [https://www.nomadcopyagency.com/services]→ sales pages, emails, websites, and more. Get on my calendar [https://www.nomadcopyagency.com/contact] → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot [https://www.nomadcopyagency.com/opt-in-copy-bot] → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube [https://youtube.com/playlist?list=PLKjZ9fK2FsE7Bw8svKw6RDy-pnUeeZ4lQ&si=xmxzkuVJ83INy_Bd]  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. [https://www.nomadcopyagency.com/done-for-you-copywriting]

38. How to get people to click on your emails and sales pages

In this episode, Samantha breaks down calls to action from every angle: what they are, where they go, what they should say, and why most people are setting them up wrong. CTAs show up in every single piece of copy you publish, so getting them right isn't optional — it's the difference between a website that converts and one that just sits there looking pretty. Connect with me: * Instagram [https://www.instagram.com/nomad.copy] * LinkedIn [https://www.linkedin.com/in/samanthaburmeister] * Website [https://www.nomadcopyagency.com/] Nomad Copy Services [https://www.nomadcopyagency.com/services]→ sales pages, emails, websites, and more. Get on my calendar [https://www.nomadcopyagency.com/contact] → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot [https://www.nomadcopyagency.com/opt-in-copy-bot] → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube [https://youtube.com/playlist?list=PLKjZ9fK2FsE7Bw8svKw6RDy-pnUeeZ4lQ&si=xmxzkuVJ83INy_Bd]  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. [https://www.nomadcopyagency.com/done-for-you-copywriting]