Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

We speak with Gianluca Gabrielli, co-founder of IAS Creative [https://iascreative.com/], a Rome-based design studio helping creators bring products to life with stunning 3D visuals and storytelling. In this episode, you'll learn: * Why 3D animation is the most powerful visual tool for validation * How to create compelling product stories with zero inventory * The difference between studio renders and lifestyle scenarios * Why storytelling and branding must go hand-in-hand for crowdfunding success * How AI is changing the way creators communicate with agencies Perfect for creators in the pre-launch phase or anyone curious about visual strategy. Resources and Tools Mentioned: * Book a coaching call [https://www.crowdcrux.com/coaching] * Subscribe for Weekly Crowdfunding Tips [http://www.crowdcrux.com/newsletter] * Fulfillrite: [https://www.crowdcrux.com/fulfillrite] Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist [https://www.fulfillrite.com/checklist] * FREE Kickstarter Course [https://www.crowdcrux.com/kickstarter] * Kickstarter Launch Formula Audiobook [https://www.crowdcrux.com/kickstarteraudio] * AI Creative [https://iascreative.com/] * AIS Creative on Instagram [https://www.instagram.com/ias.creative/]

We talk with Mia from Keybird Instruments [https://www.kickstarter.com/projects/keybird-instruments/keybird-l1], who helped bring the Keybird L1 — a portable, wooden digital piano — to life on Kickstarter. Their campaign raised over $87,867, attracting musicians and creators from around the world. You’ll learn: * Why frequent updates can keep campaign momentum high * How Keybird [https://www.kickstarter.com/projects/keybird-instruments/keybird-l1] adapted their messaging for unfamiliar markets * What advice Mia gives to creatives launching their first product * The power of authenticity in an oversaturated world * Why networking with other creators is one of the best tools out there If you're a creative founder or launching a product internationally, this episode is packed with thoughtful insights and lessons learned. Resources and Tools Mentioned: * Book a coaching call [https://www.crowdcrux.com/coaching] * Subscribe for Weekly Crowdfunding Tips [http://www.crowdcrux.com/newsletter] * Fulfillrite: [https://www.crowdcrux.com/fulfillrite] Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist [https://www.fulfillrite.com/checklist] * FREE Kickstarter Course [https://www.crowdcrux.com/kickstarter] * Keybird L1 on Kickstarter [https://www.kickstarter.com/projects/keybird-instruments/keybird-l1] * Keybird Instruments [https://keybird-instruments.com/] * Keybird on Instagram [https://www.instagram.com/keybirdinstruments/]

We talk with Leslie and Ahmad, the founders of HappyLlamaTech [https://happyllamatech.com/], who created the SoCool Smart Pet Feeder [https://www.indiegogo.com/projects/socool-the-first-refrigerated-smart-pet-feeder#/] — the first refrigerated feeder designed to keep your pet’s meals fresh, even when you're not home. What began as a DIY solution quickly turned into a full-fledged Indiegogo campaign, raising over $196,000 from more than 400 backers—most of whom were first-time crowdfunders. You’ll learn: * How they went from 3D-printed prototypes to factory-ready manufacturing * Why being on the ground in China was critical to ensuring quality * The hidden challenges of injection molding and rapid iteration * What they'd change if they had to launch again If you're creating a physical product or tackling hardware as a first-time founder, this episode is filled with raw, honest advice. Resources and Tools Mentioned: * Book a coaching call [https://www.crowdcrux.com/coaching] * Subscribe for Weekly Crowdfunding Tips [http://www.crowdcrux.com/newsletter] * Fulfillrite: [https://www.crowdcrux.com/fulfillrite] Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist [https://www.fulfillrite.com/checklist] * FREE Kickstarter Course [https://www.crowdcrux.com/kickstarter] * SoCool on Indiegogo [https://www.indiegogo.com/projects/socool-the-first-refrigerated-smart-pet-feeder#/] * Happy Llama Tech [https://happyllamatech.com/]

We talk with Luke Beno, an engineer and founder of Tundra Labs [https://tundra-labs.com/], who created one of the most advanced VR tracking tools ever to hit Kickstarter. What started as an internal tool to fix gaps in Valve’s system turned into the Tundra Tracker [https://www.kickstarter.com/projects/tundralabs/tundra-tracker] — a compact, modular device that raised over $1.3 million from passionate backers. You’ll learn: * Why community demand fueled the tracker’s rapid evolution * The risks and rewards of relying on viral momentum * How they approached stretch goals and fulfillment * What he wishes he did differently during the campaign If you're building a high-tech product or launching to a niche audience, this episode is packed with insight. Resources and Tools Mentioned: * Book a coaching call [https://www.crowdcrux.com/coaching] * Subscribe for Weekly Crowdfunding Tips [http://www.crowdcrux.com/newsletter] * Fulfillrite: [https://www.crowdcrux.com/fulfillrite] Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist [https://www.fulfillrite.com/checklist] * The 67 Day Rule book [https://www.crowdcrux.com/67]asa * FREE Kickstarter Course [https://www.crowdcrux.com/kickstarter] * Tundra Tracker on Kickstarter [https://www.kickstarter.com/projects/tundralabs/tundra-tracker] * Tundra Labs [https://tundra-labs.com/] * Thinking, Fast and Slow book by Daniel Kahneman [https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow]

We talk with Matthew Guest, a first-time startup founder and intensive care doctor from Melbourne, who co-created one of the most buzzworthy cold plunge products [https://www.indiegogo.com/projects/snowcap-biohackers-cold-plunge-made-convenient#/] to hit Indiegogo. What started as a text message turned into a fully patented, thermoelectric-powered portable ice bath that’s shaking up the world of cold therapy. You’ll learn: * Why warm climates inspired their portable cold plunge tech * How they chose thermoelectric over refrigerant cooling * The emotional rollercoaster leading up to launch * Why pricing and product iteration are critical during crowdfunding If you're thinking about crowdfunding your own physical product, this interview is a must-watch. Resources and Tools Mentioned: * Book a coaching call [https://www.crowdcrux.com/coaching] * Subscribe for Weekly Crowdfunding Tips [http://www.crowdcrux.com/newsletter] * Fulfillrite: [https://www.crowdcrux.com/fulfillrite] Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist [https://www.fulfillrite.com/checklist] * FREE Kickstarter Course [https://www.crowdcrux.com/kickstarter] * The 67 Day Rule book [https://www.crowdcrux.com/67] * Snowcap: Biohackers’ Cold Plunge, Made Convenient on Indiegogo [https://www.indiegogo.com/projects/snowcap-biohackers-cold-plunge-made-convenient#/] * Clear Water Wellness [https://clearwatericebaths.com/] * Snowcap on Instagram [https://www.instagram.com/snowcap_official/]