One on One: Tom O'Regan on B2B Content

One on One: Cornelius Willis of Clari

Cornelius Willis, CMO of Clari, talks about the importance of RevOps and how AI-driven forecasting plays a role in revenue efficiency and growth

One on One: Tom O'Regan on B2B Content

Everything in B2B is becoming more measurable, including content that marketers leverage using real-time data, to see which assets are performing well and, increasingly, tying this measurement to specific segments of accounts. Welcome to the future of ABM. In this episode, Madison Logic [https://www.madisonlogic.com/] CEO Tom O'Regan sits down with DMN's Chris Wood to discuss this rise in B2B content.

One on One: Daniel Newman on CX in 2030

What will customer experience look like ten years from now? Extensive research by Futurum, in partnership with SAS, might tell us. Daniel Newman discusses the results with DMN's Kim Davis.

One on One: Moti Cohen Discusses the Future of Content

Apester [https://apester.com/] is a plug-and-play solution for interactive content, allowing creators to build and distribute engaging content over mobile formats. Its founder and CEO, Moti Cohen, sat down with DMN's Chris Wood to talk about Cohen's early successes and challenges as a young entrepreneur, and his lifelong interest in game theory, consumer behavior and interactive content.

One on One: Sara Spivey Discusses Customer Agnosticism

What's next after omnichannel? As CMO at Braze [https://www.braze.com/], Sara Spivey knows well the way marketers cover all the bases to reach customers anywhere and everywhere. Just don't lose sight of the customer, and most of all context. Data can give marketers insights about what a customer needs or is looking for. Unfortunately, the insight could be on-topic but acted upon at the wrong time. A channel agnostic approach, outlined here in a discussion with DMN's Chris Wood, helps marketers avoid what Spivey calls "message fails."