Doing Business in Africa

Episode 2 - Doing Business in Africa

In this episode we discuss the first pillar, APPROACH for doing business in Africa. There are two basic approaches to consider. Decision is driven by risk appetite and timeline. Irrespective of the approach, you must have clarity on the objectives of what you to achieve - market share, revenue or profits. These episodes are based on other businesses across America and how author has address these topics.

Episode#1 - Is Africa the right place to do business?

How do you assess evaluate if there is potential for your business in Africa? To answer this question we developed a 6 step model for our customers. This episode provides an over of steps. In of the subsequent episodes, you will get details of each of the remaining five steps.