Don’t Tell Me About Yourself

You’re Losing Candidates and Customers with Daniel Birkholm

In this live episode, you’ll learn why most companies are overlooking the biggest risk in their hiring process: candidate experience. Daniel Birkholm shares how focusing only on hired candidates ignores the majority of people interacting with your brand and why that can hurt both hiring outcomes and business performance. This is a practical look at how to measure candidate experience, improve hiring quality, and build a more sustainable recruiting strategy. Key Takeaways: * Most companies reject 95% of candidates and ignore their experience * Poor candidate experience can damage your brand and revenue * Happy candidates are more likely to become customers * Negative experiences spread faster than positive ones * Candidate experience impacts quality of hire * Feedback loops are critical to improving hiring * Many teams focus too much on efficiency over experience * Data-driven hiring leads to better outcomes * Candidates can still have a good experience even if rejected * Measuring experience helps create more sustainable hiring Keywords: candidate experience, hiring metrics, candidate NPS, recruitment feedback, employer brand impact, hiring strategy data, talent acquisition metrics, candidate journey, recruitment analytics, hiring experience improvement Follow Daniel at https://www.linkedin.com/in/danielbirkholm/ Sponsored by @shakerrecruitmentmarketing

It’s Not Losing People, It’s Enhancing Them with Rosie Parra

In this live episode, you’ll learn how AI is already reshaping HR and why companies need to act now to keep up. Rosie Parra shares how her team is approaching AI with a focus on education, guardrails, and protecting the human side of work. This is a practical look at what leaders should be thinking about as AI adoption accelerates and expectations shift. Key Takeaways: * AI is already here, not something coming in the future * Companies that delay AI adoption risk falling behind * AI should enhance employees, not replace them * Education is critical to help teams use AI effectively * Guardrails are necessary to protect sensitive data * AI adoption requires both internal and external learning * HR teams must balance speed with responsibility * Employee experience and retention still matter most * Engagement and tenure remain key HR priorities * Leaders need to proactively prepare for AI regulations Keywords: AI in HR, AI adoption workplace, HR technology strategy, AI and employee experience, HR leadership AI, AI data privacy HR, workforce engagement metrics, HR innovation strategy, future of work AI, HR digital transformation Follow Rosie at https://www.linkedin.com/in/rosie-parra-295aa831/ Sponsored by @shakerrecruitmentmarketing Learn more www.shaker.com

AI Won’t Fix What You Can’t See with Tom McCarty

In this live episode, you’ll learn why AI won’t fix your organization if you don’t understand it first. Tom McCarty shares how most companies struggle with fragmented, outdated data and why visibility into your organization is the foundation for better decisions. This is a practical look at how to prepare for AI, avoid costly mistakes, and refocus HR on higher-impact work. Key Takeaways: * You need a clear view of your organization before using AI * Most companies rely on outdated, static data snapshots * Workforce planning requires real-time, accurate data * AI should remove administrative work, not replace people * Skills-based thinking is critical for the future of work * Not every part of a role can or should be automated * Missing small parts of a role can create major issues * HR should focus more on strategy, not spreadsheets * AI can help HR return to people-focused work * HR must lead change management in AI transformation Keywords: workforce planning, HR data visibility, AI in HR, organizational design, HR analytics strategy, skills based workforce, HR transformation AI, people analytics, future of work HR, HR decision making Follow Tom at https://www.linkedin.com/in/tommccarty/https://www.linkedin.com/in/tom-mccarty-9709426/ Sponsored by @shakerrecruitmentmarketing

Video Isn’t Optional Anymore with Omar Khateeb

In this live episode, you’ll learn why video is one of the most overlooked tools in recruiting and how it directly impacts hiring results. Omar Khatib shares how companies are using employee-generated video content to increase applications, improve conversion, and reduce reliance on expensive recruiting channels. This is a practical look at why video works, what most teams misunderstand, and how to start using it effectively. Key Takeaways: * Video content increases clicks, applications, and conversions * Most HR teams aren’t trained to think like marketers * Video helps candidates “experience” the job before applying * Organic social video can drive massive free traffic * Employee-generated content builds stronger employer brands * Adoption grows over time as employees see others participate * Video can reduce reliance on staffing agencies * Authentic content matters more than polished content * Candidates choose jobs based on brand perception * Companies that ignore video risk falling behind Keywords: video recruiting, employer branding video, candidate experience video, recruiting conversion rates, hiring with video content, social media recruiting, TikTok recruiting strategy, LinkedIn video hiring, employee generated content, recruitment marketing strategy Follow Omar at https://www.linkedin.com/in/omar5ateeb/ [https://www.linkedin.com/in/omarkhatib/] Sponsored by @shakerrecruitmentmarketing

AI Isn’t Terminator, It’s Avatar with Peter Lynch

In this live episode, you’ll learn how to use AI in your organization without losing your culture or replacing your people. Peter Lynch shares why AI should be viewed as a tool to enhance employees, not eliminate them, and how a human-first approach is driving real adoption across his organization. This is a practical look at how to scale AI responsibly while protecting what makes your company work. Key Takeaways: * AI should enhance employees, not replace them * A human-first approach drives stronger AI adoption * The “last mile” of human interaction should not be automated * AI works best when paired with company culture * Usage rates are a key signal of successful adoption * Skills-based hiring expands your talent pool significantly * Hiring for skills is more effective than hiring for titles * AI should automate tasks, not eliminate roles * Leaders should rethink work as “reimagination,” not reinvention * Expanding employee impact is better than reducing headcount Keywords: AI in HR, human first AI strategy, AI employee productivity, skills based hiring, AI adoption workplace, HR and technology integration, AI workforce strategy, talent acquisition skills hiring, future of work AI, HR leadership AI Follow Peter at https://www.linkedin.com/in/realpeterlynch/ [https://www.linkedin.com/in/realpeterlynch/] Sponsored by @shakerrecruitmentmarketing