Elawvate: Build & Grow Your Law Firm

How to Build a High-Performance Legal Team: Recruiting, Hiring, Training, and Compensation

If you make a wrong hire, the cost to your firm is “almost immeasurable,” says Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/], Gideon Asen [https://www.gideonasen.com/]’s COO who is on the front lines of hiring. “It’s not just monetary. It’s the time. It’s the training. It’s everything else.” In this episode, Jeff and firm co-founder Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] share real stories from the trenches and lessons learned. Tune in to learn why half of the conversation with a potential hire has nothing to do with the resume, how they use AI and social media to target candidates, and what a personality assessment can reveal that an interview won’t. Learn More and Connect ☑️ Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] | LinkedIn [https://www.linkedin.com/in/benjamingideon] | Facebook [https://www.facebook.com/brgideon/] | Instagram [https://www.instagram.com/brgideon/] ☑️ Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] ☑️ Gideon Asen [https://www.gideonasen.com/] on LinkedIn [https://www.linkedin.com/company/gideonasen/] | Facebook [https://www.facebook.com/gideonasenllc/]| YouTube [https://www.youtube.com/channel/UCehQwho-60hVTvO7NGKDj5w] | Instagram [https://www.instagram.com/gideonasen/] | X [https://x.com/GideonAsenLLC] ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/elawvate-build-grow-your-law-firm/id1811353529] | Spotify [https://open.spotify.com/show/2Op660D57viqMmAOTqROTl] | YouTube [https://www.youtube.com/playlist?list=PLxgN9RZyLAFTN8QIqISRQ2cZ73ODZbppr] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Supio [https://www.supio.com/], VisionSpark [https://visionsparksearch.com/], and 1% for the Planet [https://www.onepercentfortheplanet.org/].

Law Firm Marketing in the AI Era, with Conrad Saam

The digital marketing landscape for law firms has never been more complex — or more full of opportunity. Conrad Saam [https://mockingbirdmarketing.com/about-us/conrad-saam/], owner and founder of Mockingbird Marketing [https://mockingbirdmarketing.com/], joins hosts Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] and Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] to break down what's actually working in 2026. Conrad draws on nearly two decades of legal marketing expertise to map out how firms across practice areas should think about omnichannel strategy, the real role of AI in client acquisition, and how to use AI tools inside the firm — especially for intake management. Tune in for his message about how much time you need to spend on branding. Spoiler: Three months isn’t enough. Learn More and Connect ☑️ Conrad Saam [https://mockingbirdmarketing.com/about-us/conrad-saam/] | LinkedIn [https://www.linkedin.com/in/conradsaam/] ☑️ Mockingbird Marketing [https://mockingbirdmarketing.com/] on LinkedIn [https://www.linkedin.com/company/mockingbird-marketing] | Instagram [https://www.instagram.com/mockingbird.marketing/] | Facebook [https://www.facebook.com/Mockingbird.Marketing/] | X [https://x.com/MockingbirdMktg] | YouTube [https://www.youtube.com/@mockingbirdmarketing1884] ☑️ Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] | LinkedIn [https://www.linkedin.com/in/benjamingideon] | Facebook [https://www.facebook.com/brgideon/] | Instagram [https://www.instagram.com/brgideon/] ☑️ Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] ☑️ Gideon Asen [https://www.gideonasen.com/] on LinkedIn [https://www.linkedin.com/company/gideonasen/] | Facebook [https://www.facebook.com/gideonasenllc/]| YouTube [https://www.youtube.com/channel/UCehQwho-60hVTvO7NGKDj5w] | Instagram [https://www.instagram.com/gideonasen/] | X [https://x.com/GideonAsenLLC] ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/elawvate-build-grow-your-law-firm/id1811353529] | Spotify [https://open.spotify.com/show/2Op660D57viqMmAOTqROTl] | YouTube [https://www.youtube.com/playlist?list=PLxgN9RZyLAFTN8QIqISRQ2cZ73ODZbppr] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Supio [https://www.supio.com/], VisionSpark [https://visionsparksearch.com/], and 1% for the Planet [https://www.onepercentfortheplanet.org/].

The AI Toolbox for Lawyers, with Zach Blattner and Berkeley Almand-Hunter

Lawyers drive law firms. The open secret? AI drives the office – so everybody at the office needs to know something about it. In this episode, hosts Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] and Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] invite Berkeley Almand-Hunter [https://roux.northeastern.edu/people/berkeley-almand-hunter/] and Zach Blattner [https://roux.northeastern.edu/people/zach-blattner/] to unpack a helpful AI toolbox. Both guests teach at Northeastern University’s Roux Institute. She is a data scientist who works with industry partners on data, and he teaches courses for businesses focused on AI analytics and project management. Tune in for their insights about how to get the most out of your investment in AI, who might be the best person at the firm to take on your AI strategy, and why you shouldn’t believe everything AI tells you. Learn More and Connect ☑️ Zach Blattner [https://roux.northeastern.edu/people/zach-blattner/] | LinkedIn [https://www.linkedin.com/in/zachblattner] ☑️ Berkeley Almand-Hunter [https://roux.northeastern.edu/people/berkeley-almand-hunter/] | LinkedIn [https://www.linkedin.com/in/berkeleyalmandhunter] ☑️ Northeastern University [https://www.northeastern.edu/] on LinkedIn [https://www.linkedin.com/school/northeastern-university] | Instagram [https://www.instagram.com/northeastern/] | Facebook [https://www.facebook.com/northeastern] | X [https://x.com/Northeastern] | YouTube [https://www.youtube.com/channel/UCnDo3-HsTMiEpwm9t2miwdw] ☑️ Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] | LinkedIn [https://www.linkedin.com/in/benjamingideon] | Facebook [https://www.facebook.com/brgideon/] | Instagram [https://www.instagram.com/brgideon/] ☑️ Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] ☑️ Gideon Asen [https://www.gideonasen.com/] on LinkedIn [https://www.linkedin.com/company/gideonasen/] | Facebook [https://www.facebook.com/gideonasenllc/]| YouTube [https://www.youtube.com/channel/UCehQwho-60hVTvO7NGKDj5w] | Instagram [https://www.instagram.com/gideonasen/] | X [https://x.com/GideonAsenLLC] ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/elawvate-build-grow-your-law-firm/id1811353529] | Spotify [https://open.spotify.com/show/2Op660D57viqMmAOTqROTl] | YouTube [https://www.youtube.com/playlist?list=PLxgN9RZyLAFTN8QIqISRQ2cZ73ODZbppr] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Supio [https://www.supio.com/], VisionSpark [https://visionsparksearch.com/], and 1% for the Planet [https://www.onepercentfortheplanet.org/].

Law Firm Finances Demystified, with John Scott

If your law firm sets a budget in January and forgets about it until October, that’s a problem. John Scott, a CPA who specializes in helping lawyers with financial matters, visits with host Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] to bring financial clarity to law firm owners — whether they're growing or quietly in crisis. Drawing on decades of work with firms from $1.5M to $30M in revenue, John reveals the right cash reserve targets for different firm types and the answers to ask when you wonder if it makes sense to grow. Tune in to learn his four pillars of a profit-focused accounting framework. Learn More and Connect ☑️ John Scott | LinkedIn [https://www.linkedin.com/in/john-c-scott-cpa/] ☑️ Anders CPA [https://www.anderscpa.com/] on LinkedIn [https://www.linkedin.com/company/andersvcfo/posts/?feedView=all] | Instagram [https://www.threads.com/@andersvcfo?xmt=AQF0uJiJBY7Ca7c2gh7yZJufws-PChKetVy8WhGdwfNQX6w]| Facebook [https://www.facebook.com/vcfobyanders/] ☑️ Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] | LinkedIn [https://www.linkedin.com/in/benjamingideon] | Facebook [https://www.facebook.com/brgideon/] | Instagram [https://www.instagram.com/brgideon/] ☑️ Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] ☑️ Gideon Asen [https://www.gideonasen.com/] on LinkedIn [https://www.linkedin.com/company/gideonasen/] | Facebook [https://www.facebook.com/gideonasenllc/]| YouTube [https://www.youtube.com/channel/UCehQwho-60hVTvO7NGKDj5w] | Instagram [https://www.instagram.com/gideonasen/] | X [https://x.com/GideonAsenLLC] ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/elawvate-build-grow-your-law-firm/id1811353529] | Spotify [https://open.spotify.com/show/2Op660D57viqMmAOTqROTl] | YouTube [https://www.youtube.com/playlist?list=PLxgN9RZyLAFTN8QIqISRQ2cZ73ODZbppr] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Supio [https://www.supio.com/], VisionSpark [https://visionsparksearch.com/], and 1% for the Planet [https://www.onepercentfortheplanet.org/].

How To Make All Systems Go, with Ben Gideon and Jeff Wright

The law firm that runs on systems runs better — but you have to actually follow them. Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] reflects on a "best practice breakfast" that exposed that hard truth. In this episode, he and Gideon Asen COO Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] break down why a systems-based approach is the engine behind law firm growth. They share candid lessons about what makes systems fail, including lack of buy-in, absent accountability, and leadership that doesn't model the behavior it demands. Learn More and Connect ☑️ Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] | LinkedIn [https://www.linkedin.com/in/benjamingideon] | Facebook [https://www.facebook.com/brgideon/] | Instagram [https://www.instagram.com/brgideon/] ☑️ Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] ☑️ Gideon Asen [https://www.gideonasen.com/] on LinkedIn [https://www.linkedin.com/company/gideonasen/] | Facebook [https://www.facebook.com/gideonasenllc/]| YouTube [https://www.youtube.com/channel/UCehQwho-60hVTvO7NGKDj5w] | Instagram [https://www.instagram.com/gideonasen/] | X [https://x.com/GideonAsenLLC] ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/elawvate-build-grow-your-law-firm/id1811353529] | Spotify [https://open.spotify.com/show/2Op660D57viqMmAOTqROTl] | YouTube [https://www.youtube.com/playlist?list=PLxgN9RZyLAFTN8QIqISRQ2cZ73ODZbppr] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Supio [https://www.supio.com/], VisionSpark [https://visionsparksearch.com/], and 1% for the Planet [https://www.onepercentfortheplanet.org/].