Election Beat: The Drum’s general election media podcast

Next Labour leader, Lib Dem rebrand and can pollsters be trusted again?

On the final Election Beat podcast, polling expert Emily Hunt and one of the few pundits who predicted a Conservative majority, Michael Moszynski, discuss how the opinion pollsters got it so badly wrong and whether they can be trusted again in future. And they're joined by regular guests Chris Boffey, Ryan Wain and Chris Moody to consider who has the right profile to be the next Labour leader, whether it's time for the Liberal Democrats to rebrand as the Liberals and what the future holds for the BBC with John Whittingdale installed as culture secretary.

#Edstone, the best & worst campaigns and the media's influence on voters

#Edstone, the best & worst campaigns and the media's influence on voters by The Drum

Miliband & Russell Brand, the truth about polls and political gaffes

On The Drum's Election Beat podcast this week, we examine the parties' tactics with just a week remaining to win voters over. Was Ed Miliband's interview with Russell Brand a campaign masterstroke or a PR mistake? And can the Conservatives continue to preach that they’re the Treasury's safest pair of hands as official figures show UK economic growth has slowed down? We also debate the reliability of opinion polls, Nigel Farage's complaints with the media and political gaffes. On the podcast with Cameron Clarke this week are: Michael Moszynski, CEO of London Advertising. Michael ran the Conservatives' 2005 election campaign. Chris Boffey, former Mirror, Observer and Sunday Telegraph news editor and onetime special adviser to the Labour government. Ryan Wain, director of business development at TBWA\London and former House of Commons adviser. Chris Moody, creative director of Wolff Olins. And Jane Wilson, managing director of corporate affairs at MHP Communications.