Fence & Deck Mastery Podcast

Episode 91 - How Brian Buresh Built a Multi Million Dollar Contracting Business Through Culture & Differentiation

In this episode, Alex Danner sits down with Brian Buresh from Buresh Home Solutions to discuss the mindset shifts, systems, marketing strategies, and leadership lessons that helped grow his company after years of being stuck at the same revenue level. Brian shares how investing in people, building strong company culture, implementing follow-up systems, using unique TV marketing, and differentiating the customer experience helped transform his business into a scalable operation. Topics include:  • Growing from operator to business owner  • Building a high-performance team and company culture  • Unique TV and branding strategies that stand out  • Follow-up systems, handwritten cards, and customer experience  • Why specialization, systems, and mindset matter for growth A powerful episode for contractors looking to scale their business without burning themselves out. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com [http://deckfencemarketers.com], or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 90 - How Contractors Can Stop Wasting Time on Bad Leads with mySalesman

In this episode, Alex Danner sits down with Rachel Kroese and Randy Barger from mySalesman to discuss how contractors can qualify leads faster, reduce wasted sales appointments, and improve efficiency with instant online quoting tools. They break down how mySalesman helps fence and deck companies pre-qualify homeowners, automate lead workflows, improve speed-to-lead, and integrate with CRMs and marketing systems. Topics include:  • How instant online quotes help filter bad leads  • Improving sales efficiency and saving time  • CRM integrations, automations, and lead tracking  • How contractors can improve conversions before the sales visit If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com [http://deckfencemarketers.com], or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Epsiode 89 - Mapping The Customer Journey

What is covered in this webinar: - Gain a better understanding of your customer - Create better experiences for your customers - Avoid potential issues ahead of time - Reduce customer acquisition costs and drive long-term value If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com [http://deckfencemarketers.com], or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 88 - How George Hesse Built a Profitable Deck Company That Runs Like a Machine

In this episode, Alex Danner sits down with George Hesse of North County Deck & Patio, who shares what it really takes to run a consistent, profitable outdoor living business for over two decades. George breaks down his unique business model, why smaller jobs outperform big builds, and how systems, efficiency, and strong sales processes have kept his company at ~10% profitability. You’ll learn:  • How to structure your business for efficiency and scale  • Why fast proposals and strong presentation win jobs  • The real reason most contractors lose money on large projects  • How to build a team and step out of day-to-day operations A must-listen for contractors looking to build a stable, long-term business. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com [http://deckfencemarketers.com], or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 87 - From 1 Crew to $10M Fence Company | Dominic Vella on Scaling, Systems & Customer Experience

In this episode, Alex Danner sits down with Dominic Vella of Fantastic Fence, a $10M fencing company built from the ground up. They break down how Dominic scaled from a single crew to 8 crews, the biggest bottlenecks at each growth stage, and why most fence companies struggle with customer experience—not product quality. You’ll also learn:  • How to turn past customers into repeat business and referrals  • The real impact of follow-up and sales systems  • Creative, low-cost marketing strategies that actually work  • How to build a company that runs like a machine If you’re trying to grow your fence or deck business, this is a must-listen.  If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com [http://deckfencemarketers.com], or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.