#52. Voice of the Customer → Life After Retirement

#52. Voice of the Customer → Life After Retirement

In this episode? What life after retirement is like for most adults, and how it can be better with the help of brands. Marketing teams, this episode is for you. And for adults, this is for you too. Every episode is based on what people send in, message boards I read online, or the great conversations I've had with others. I give brands a perspective on problems adults face in the world we all live in, and the opportunities to solve them. Forms of Recreation is a platform for adults to connect with recreation—and brands to better retain customers—through in-person hobbies. Explore more at formsofrecreation.com [http://formsofrecreation.com] _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

#51. Introducing → Voice of the Customer

Starting next week, you will hear what we call the Voice of the Customer, hosted by yours truly, André Brathwaite. It will be based on what people send in, message boards I read online, and the great conversations I've had with others. I'll be giving brands a perspective on problems adults face in the world we all live in, and the opportunities to solve them. Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. Explore more at formsofrecreation.com/resources [http://formsofrecreation.com/resources] _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Recap → 5 Best Episodes of Spring ‘26

Are you part of a marketing team? You’ve likely heard our previous episodes featuring renowned brands from around the globe. Listen to host André Brathwaite share the five best episodes of Spring ‘26, featuring Nintendo, Van Cleef & Arpels, Concha y Toro, Disney, and Osulloc. Thriving brands that extend beyond selling products; they provide hobby-driven experiences. Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. Explore more at formsofrecreation.com [http://formsofrecreation.com] _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Experiences For City Walkers → Strategy Used by Camper®

Are you part of a marketing team? You’ve probably heard of Camper, the shoe manufacturer founded in Spain in 1975. Listen to host André Brathwaite share the backstory of Camper, founded by Lorenzo Fluxà, and how he turned his passion for shoemaking into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club called The Walking Society [https://www.camper.com/en_US/content/The-Walking-Society], places such as Casa Camper [https://www.casacamper.com/en/] in walkable cities such as Barcelona and Berlin, and hobby-driven activities such as their Walk, Don't Run challenge [https://www.camper.com/en_US/content/strava] in partnership with Strava. Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Experiences For Climbers → Strategy Used by SCARPA®

Are you part of a marketing team? You’ve probably heard of SCARPA, the mountaineering and climbing shoe manufacturer founded in Italy in 1938. Listen to host André Brathwaite share the backstory of SCARPA, founded by Rupert Guinness, and how the Parisotto family turned their passion for shoemaking into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Indoor climbing gyms in partnership with Climbing District [https://climbingdistrict.com/]) and in-person activities (clinics in partnership with Arc’teryx Academy [https://arcteryxacademy.com/]). Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.